The document discusses the growth of e-commerce in Latin America, noting that online spending in the region is projected to more than double by 2014 with Brazil remaining the largest market. It provides details on the state of e-commerce in several Latin American countries like Brazil, Mexico, Argentina, and Chile, highlighting rising internet penetration and the popularity of online shopping. Key factors for success in Latin America e-commerce are also examined, including using local languages and payment methods.
Harnessing the Power of Digital Marketing and Online Commerce for Retail Growth Janette Toral
Presentation and panelist notes handout shown at the 21st National Retail Conference & Stores Asia Expo last August 9, 2012 held at SMX Convention Center. Panel composition included: Janette Toral (DigitalFilipino.com), Jack Madrid (Multiply.com), Me-Anne Bundalian (Sulit.com.ph), and Gigi Mabanta (Zalora.com.ph).
As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping.
Here is our latest white paper, Passport To Purchase: M-Commerce, and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
Understanding Consumers and Cross-Border E-Commerce in MexicoFiroz Patel
Today, the largest e-commerce market in Latin America is Brazil, but when it comes to long-term potential for cross-border merchants, Mexico is the market to watch. Though cross-border commerce is low compared to Brazil, Mexico’s e-commerce market is growing at a rate of over 21%, nearly double the global average.
Understand
1. the China E market and how to use social / digital marketing to tap into the market.
2. the habits and trends of the modern Chinese consumer.
3. the strategy of Baidu, Alibaba and Tencent.
4. the evolution of E commerce in China .
5. the future of China AI and 5G market .
Playing to Win in China - Digital User Behaviour: An introduction to what to watch out for whilst marketing to the Chinese audience using Chinese platforms for Search, eComermce, Website builds and social media such as WeChat.
Harnessing the Power of Digital Marketing and Online Commerce for Retail Growth Janette Toral
Presentation and panelist notes handout shown at the 21st National Retail Conference & Stores Asia Expo last August 9, 2012 held at SMX Convention Center. Panel composition included: Janette Toral (DigitalFilipino.com), Jack Madrid (Multiply.com), Me-Anne Bundalian (Sulit.com.ph), and Gigi Mabanta (Zalora.com.ph).
As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping.
Here is our latest white paper, Passport To Purchase: M-Commerce, and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
Understanding Consumers and Cross-Border E-Commerce in MexicoFiroz Patel
Today, the largest e-commerce market in Latin America is Brazil, but when it comes to long-term potential for cross-border merchants, Mexico is the market to watch. Though cross-border commerce is low compared to Brazil, Mexico’s e-commerce market is growing at a rate of over 21%, nearly double the global average.
Understand
1. the China E market and how to use social / digital marketing to tap into the market.
2. the habits and trends of the modern Chinese consumer.
3. the strategy of Baidu, Alibaba and Tencent.
4. the evolution of E commerce in China .
5. the future of China AI and 5G market .
Playing to Win in China - Digital User Behaviour: An introduction to what to watch out for whilst marketing to the Chinese audience using Chinese platforms for Search, eComermce, Website builds and social media such as WeChat.
Hamburg based secondary research company yStats.com has released a new report on B2C E-Commerce. The “MENA B2C E-Commerce Report 2014” indicates that Middle East and Northern Africa are among the most dynamic regions in global E-Commerce, with still more growth expected in coming years.
The following whitepaper from IBM which throws more light on how digital marketers are leveraging technological tools to engage better with today’s digitally empowered customers.
Brochure & Order Form Africa B2C E-Commerce Report 2013_by yStats.comyStats.com
Secondary market research publisher yStats.com has released findings in its “Africa B2C E-Commerce Report – 2013” indicating that the growing Internet penetration, the spread of mobile technology and improvement of payment and delivery infrastructure are factors that can boost E-Commerce on the continent. yStats.com CEO Yücel Yelken states “E-Commerce has a high potential in Africa as the growing middle class seeks more convenient shopping and better price quality, driving local and international Internet merchants to operate in the region.”
E-COMMERCE AND THE FUTURE OF RETAIL: 2015Cooper Smith
The retail sector is undergoing a major transformation driven by digital. Technology is changing the way people shop, as well as how retailers operate.
We've created a slide deck highlighting the biggest e-commerce trends in retail. Some of the topics we cover in the deck include:
The size of the retail and e-commerce markets.
The breakdown of e-commerce sales by product category.
How legacy retailers are faring.
New e-commerce players.
Disrupting last-mile delivery.
The companies mentioned in this year’s presentation include:
Walmart, Target, Amazon, eBay, Google, Uber, JCPenney, Gap, Kroger, Kohl’s, Macy’s, Safeway, SuperValu, Albertsons, Blue Apron, HelloFresh, Plated, Instacart, FreshDirect, Peapod, Fresh Market, Harris Teeter, Whole Foods, Birchbox, Olay, L'Oreal, Avon, Ulta, CVS, Walgreens, Sephora, Postmates, FedEx, UPS, US Postal Service
Adobe Digital Insights -- State of Travel 2019Adobe
Adobe’s "State of Travel" report offers the most comprehensive set of insights of its kind in the industry. This year we dive into the best day to book flights, booking trends among different generations, and where aspiring travelers get their inspiration for their next destination.
1. China has become the world’s leading online shopping market, why is online shopping so popular in China?
2. Why are FFBs opening so many costly stores in more Chinese cities when expanding business online?
3. How should FFBs balance online shopping and offline expansion?
A scholarly article depicting a multi-dimensional perspective of e-commerce in India - Indian #e commerce industry is it attractive for business or consumer by Alvis Lazarus.
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
Sample Report: Latin America B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication " Latin America B2C E-Commerce Market 2016 ".
Find the full report available for purchase at: https://ystats.com/shop/latin-america-b2c-e-commerce-and-payment-market-2022/
Hamburg based secondary research company yStats.com has released a new report on B2C E-Commerce. The “MENA B2C E-Commerce Report 2014” indicates that Middle East and Northern Africa are among the most dynamic regions in global E-Commerce, with still more growth expected in coming years.
The following whitepaper from IBM which throws more light on how digital marketers are leveraging technological tools to engage better with today’s digitally empowered customers.
Brochure & Order Form Africa B2C E-Commerce Report 2013_by yStats.comyStats.com
Secondary market research publisher yStats.com has released findings in its “Africa B2C E-Commerce Report – 2013” indicating that the growing Internet penetration, the spread of mobile technology and improvement of payment and delivery infrastructure are factors that can boost E-Commerce on the continent. yStats.com CEO Yücel Yelken states “E-Commerce has a high potential in Africa as the growing middle class seeks more convenient shopping and better price quality, driving local and international Internet merchants to operate in the region.”
E-COMMERCE AND THE FUTURE OF RETAIL: 2015Cooper Smith
The retail sector is undergoing a major transformation driven by digital. Technology is changing the way people shop, as well as how retailers operate.
We've created a slide deck highlighting the biggest e-commerce trends in retail. Some of the topics we cover in the deck include:
The size of the retail and e-commerce markets.
The breakdown of e-commerce sales by product category.
How legacy retailers are faring.
New e-commerce players.
Disrupting last-mile delivery.
The companies mentioned in this year’s presentation include:
Walmart, Target, Amazon, eBay, Google, Uber, JCPenney, Gap, Kroger, Kohl’s, Macy’s, Safeway, SuperValu, Albertsons, Blue Apron, HelloFresh, Plated, Instacart, FreshDirect, Peapod, Fresh Market, Harris Teeter, Whole Foods, Birchbox, Olay, L'Oreal, Avon, Ulta, CVS, Walgreens, Sephora, Postmates, FedEx, UPS, US Postal Service
Adobe Digital Insights -- State of Travel 2019Adobe
Adobe’s "State of Travel" report offers the most comprehensive set of insights of its kind in the industry. This year we dive into the best day to book flights, booking trends among different generations, and where aspiring travelers get their inspiration for their next destination.
1. China has become the world’s leading online shopping market, why is online shopping so popular in China?
2. Why are FFBs opening so many costly stores in more Chinese cities when expanding business online?
3. How should FFBs balance online shopping and offline expansion?
A scholarly article depicting a multi-dimensional perspective of e-commerce in India - Indian #e commerce industry is it attractive for business or consumer by Alvis Lazarus.
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
Sample Report: Latin America B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication " Latin America B2C E-Commerce Market 2016 ".
Find the full report available for purchase at: https://ystats.com/shop/latin-america-b2c-e-commerce-and-payment-market-2022/
Is now a good time for eCommerce merchants to invest in Latin America? This presentation takes a look at the current economic conditions and the outlook for the coming years.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
This presentation was used in a national level ecommerce seminar held in Hyderabad on 27th Feb 2015. This seminar was the initiative of the RBVRRIT college Abids
The seminar is all about the "E-commerce impact on the economic development"
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
Swe on breast cancer in dense breast with considerations on tnm stagingantonio pio masciotra
This case shows how dense breast can hinder cancer at mammography and the important role of US and SWE elastography in situation like this.
SWE could be the most reliable tool for the measurement of the 'T' parameter of TNM staging of breast cancer, especially if performed with 3D probe.
Presentación que ofrece un marco comparativo del mercado de e-Commerce en LATAM (Argentina, Brasil, Chile, Colombia y México) en términos de penetración de Internet en hogares, penetración de smartphones, uso de trajeras de crédito y tamaño del mercado.
What do you need to know before starting your B2C in Latin AmericaAlexandre Soncini
A 15-minute presentation of the main challenges and opportunities of doing business in Latin America. By Alexandre Soncini - North America GM - VTEX.com.
The International Journal of Engineering & Science is aimed at providing a platform for researchers, engineers, scientists, or educators to publish their original research results, to exchange new ideas, to disseminate information in innovative designs, engineering experiences and technological skills. It is also the Journal's objective to promote engineering and technology education. All papers submitted to the Journal will be blind peer-reviewed. Only original articles will be published.
The papers for publication in The International Journal of Engineering& Science are selected through rigorous peer reviews to ensure originality, timeliness, relevance, and readability.
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In 2025, online FMCG will have grown from 4.6% to 10%. The fourth edition of the Kantar Worldpanel e-commerce report con rms that online grocery remains the hottest topic in FMCG retail. It is no longer a question of whether it is here to stay; the digital world is now so ubiquitous that it has become a normal part of consumer shopping behaviour.
Emerging trends in E-tailing: A novel perspectiveBella Meraki
E-tailing (or electronic retailing) is the selling of retail goods on the Internet. It is the most common form of business-to-consumer (B2C) transaction. Now it has become the new shopping method. When most of the consumers spend more time for social meetings, entertainments and other recreational activities, there is hardly any time for physical shopping. E-tailing sites provides exclusive feature which no other retail outlets can offer and makes the customer shopping experience new and worthwhile.
Invited as a speaker at the ALA Annual Conference after increasing international lighting retail traffic to the Dallas Market Center by 170% - (276% total traffic increase including the apparel / accessories and Home decor industries).
Speaker bio ALA brochure: "Ivonne Kinser is a marketing and advertising strategist with more than 15 years of experience in international marketing and advertising, trade and
business. She currently serves as vice president of international development for the Market Center Management Company in Dallas, where her experience and knowledge regarding international trade, marketing and cutting-age advertising tools allowed her to create strategies translating into a 170% increase of lighting retail international attendance to the Dallas Market Center within a six month period.
Retail, hospitality, e-commerce and digital #marketing leaders come together in North Texas to support the first university-led research center focused on how the agile connected consumer is revolutionizing digital retailing, globally.
The ultra-connected customer base will continue to grow at a staggering
pace. Marketers must integrate technology into the customer experience, leverage data and personalize their strategies to be able to connect effectively with customers.
Global Digital Retailing Research CenterIvonne Kinser
The global Digital Retailing Research Center at University of North Texas, an innovative institution that differentiates from other university centers in the U.S. and abroad by its vision, mission and four goals:
No other university center is applying global and consumer perspectives to discourse, discovery, knowledge transfer and innovation regarding the current and future states of digital retailing. No other center includes a university research cluster focused on “consumer experiences in digital environments. No other center seeks to advance global digital retailing through academic-industry, interdisciplinary, and inter-institutional collaborations in research and innovation and then convey these advances through knowledge transfer, talent development, and recognition of excellence. The collaborative efforts of the gDRRC support an active community of discovery at local, national, and international levels.
Interpreting FINRA Regulatory Notice 10-06 & 11-39 and Using Social Media
The Financial Industry Regulatory Authority (FINRA) issued Regulatory Notice 10-06 & 11-39 in January 2010 to provide guidance to broker-dealers regarding the use of social media for advertising. As social media is relatively new in the financial services industry, firms are still feeling their way around, trying to better understand how they can use social media effectively. A task force convened in March 2011 to revisit 10-06 & 11-39 and see whether additional guidance was necessary, given the dynamic pace of social media. Social media has already proven to be a powerful marketing tool for other industries such as retail and technology, and registered representatives are keen to hop on the bandwagon and take advantage of this new communications channel.
This handbook is intended as a primer on Regulatory Notice 10-06 & 11-39 and how it relates to social media sites like Facebook, LinkedIn, and Twitter. Additionally, the handbook details how each of the features of the aforementioned sites maps to 10-06, what the appropriate course of action should be, and what kinds of issues FINRA regulators are most interested in when conducting their audits.
By: Actiance
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-How colleges are ranking the importance of mobile across the student lifecycle
-How mobile fits into colleges' long and short development plans
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Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
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The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
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Bob Boule
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The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
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Dr. Sean Tan, Head of Data Science, Changi Airport Group
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Monitoring Java Application Security with JDK Tools and JFR Events
Latin America e-commerce
1. E-Commerce & Social Media – The Next Big Thing:
Latin America
May, 2011 Ivonne Kinser
A 600 MM people market
with the fastest Internet
growth-rate worldwide
Latin America 600 Million people region has
the fastest-growing Internet penetration
worldwide.
In the past year the Internet population in Latin
America has increased 15 percent to 112.7
million visitors as the region’s digital ecosystem
continued to grow and develop.
Latin America is the second Reasons to expand into
largest user of social latin america
media worldwide
Consumers are 5 times more likely to buy on a No one could deny
site written in their own language. at this point that
we have arrived at
According to researches consumers are 5 times an unprecedented
more likely to buy on a site written in their own stage where
language. In spite of the predominance of globalization is
English in terms of languages online web users making the world
still prefer to use their own language when “one large market”. Companies worldwide
surfing the web. A Latin American consumer is are recognizing the need to “globalize" their
therefore more likely to buy from a platform business models in order to grow.
offering Spanish or Portuguese versions than one Within the global marketplace, Latin
offering English only. America is in the crosshairs of many global
companies. Below are five reasons that
make the region a no-brainer for companies
Can’t read, won’t buy. Why considering new markets to expand their
language matters in businesses.
global websites Source:
http://www.portadaonline.com/article.aspx?aid=7954
Consumers are 5 times more likely to buy on a
site written in their own language.
Source: http://goo.gl/OLDnE Ivonne.kinser@gmail.com
2. May, 2011 Latin America E-Commerce opportunity
Latin America online buying
population per country
The results of this research conducted in 2007 shows
the unleashed potential of the Latin America e-
commerce market. Although Latin America lags behind
most developed countries regarding the adoption of
online shopping habits, at some point it catches up.
With the current staggering penetration of Internet and
mobile technologies in the region, the e-commerce
shopping has already increased significantly.
Ivonne.kinser@gmail.com
2
3. May, 2011 Latin America E-Commerce opportunity
Brazil e-commerce
opportunity, bigger than the
UK
The most populous country in Latin America, Brazil
is also the country with the largest number of people
with Internet access – 76 million people
representing 38% of Latin American web users are
Brazilian. With almost 60% of web users using social
networks, Brazil surpasses the US and the UK in
sheer volume.
Source: http://goo.gl/KxGcV
Brazil E-commerce Speeds
Up Expansion
Online retail sales are expected to grow 19.4% per year in the 2010-2013 period, jumping from
US$ 572 billion to more than US$ 1 trillion.
In Brazil sales went up 40% in 2010 year-on-year, to US$. 9.25 billion. Of the new global
consumers, the Brazilians are specially impacted by the digital media and have been particularly
prone to try and use them. And the positive economic scenario leverages this behavior.
Online retail sales have been growing worldwide, and studies forecast this year they may rise to
US$ 680.6 billion, more than doubling from the US$ 273.05 billion five years ago.
In this same period, in the US, the number of online shoppers have gone up from 130 million in
2006 to around 176 million this year, indicating the consumer base has been growing slower, but
average sales have been going up. Total online sales have gone up from US$ 126 billion in 2006 to
US$ 204 billions. And all this process may be boosted once again, as the use of the web for
shopping becomes more usual, due to the mobility. Especially in Brazil, where in many residences
there are only mobile phones and no fixed lines, stimulating a more intense browsing in the
mobile environment.
In the Brazilian reality, the number of e-consumers reached 23 million in 2010, from 17.6 million
one year earlier. This growth was leveraged by the new e-commerce concepts, specially in Social
Shopping and Purchase Clubs, and by the growing presence of the mid-class consumers, who rose
from 36% of the market in 2006 to 53% last year.
The expansion of e-commerce, online or via mobile, will be in the next years the fastest-growing
sales channel, and the e-consumers shopping experience stimulates the growth of businesses,
average sales and frequency of shopping. The e-commerce figures in Brazil and worldwide will be
the biggest factor to make retailers and industries devote growing attention to this channel,
creating a new universe of experiences and relationships, in a digital environment.
Source: Brazilian Retail News. May, 2011
Ivonne.kinser@gmail.com
3
4. May, 2011 Latin America E-Commerce opportunity
E-COMMERCE SPENDING IN LATIN SET TO ALMOST
DOUBLE IN THE NEXY FIVE YEARS
internetretailer.com
Brazilian E-commerce Spending Set to
Jump 187% by 2016
E-commerce sales in Brazil will reach
$22.0 billion in 2016, up 178% from
$7.9 billion in 2010, according to a new
study from Forrester Research Inc.
The report notes that the country’s 81
million web users are active in social
networks and expect free shipping offers
and interest-free payment plans for their
online retail purchases.
Knowledge and Expertise are Key to Succeed
Forrester cautions that selling online in Latin America is
different in several ways from e-commerce in the United
States, Europe and Asia. Import taxes, for example, are
steep, especially in Brazil.
Online retailers hoping to target the online consumer in
Brazil need to understand that installment payments are
extremely common, both online and offline: Visa
estimates that some half of all credit card purchases in
the country are done through a series of installments.
Additionally, Boleto Bancario, a local bank transfer service,
is a popular online payment option for those consumers
who do not own credit cards—a significant portion of the
population. In conclusion, to build a successful in
international e-commerce business technology is just half
of the equation. The other half is a solid market experience and local culture
understanding.
Ivonne.kinser@gmail.com
4
5. May, 2011 Latin America E-Commerce opportunity
BRAZIL E-COMMERCE LANSCAPE
• 71% of Brazil e-shoppers are
employed/Professionals
• From 20 to 45 years old
• 56% are female
• Only 15% shopped in international websites in
2007, likely because of the lack of solutions to
pay with debit card, (back then), and the in-
language website
Ivonne.kinser@gmail.com
5
6. May, 2011 Latin America E-Commerce opportunity
Chile
• Among the most
prosperous countries
in Latin America
• Leads electronic
commerce transactions
• Triples the average
euro per capita
• 40.6 % Internet
penetration
• Highest penetration of
credit cards in latin
America
• Ranks 39th out of 139
economies estimated in
E-commerce in Chile has been terms of technological
readiness
growing 100% year-over-year
Today, Chile is one of the most stable and prosperous
countries in South America, and seems to be the leading
country of Latin America when it comes to electronic
commerce transactions. Chile triples the regional average of
31,22 euro per capita, with sales equal to 107,85 euro a year
per person. Brazil is a good second, with 36,89 euro per
capita.
Internetworldstats.com confirms that since the millennium
change the Internet use has grown, up to 320,2%. Chile had an initial amount of
1.757.400 (or 26,2 %) users in 2001 and reached 7.387.000 (44,9 %) users in 2008. In
conclusion, 40,6% of Chileans used the Internet).
As for the e-commerce development, today Chile seems to be the most developed Latin
America country. This does not only concern IT, but for online business industry as well
since Chile has the highest penetration of credit cards, personal computers and Internet
access. For 2010/11 Chile ranked 39th out of 139 economies estimated in terms of
technological readiness, still well ahead of it’s nearest regional competitor, Brazil, which
occupied the 46th position.
E-commerce in this country has been growing 100% year-over-year as retail businesses
around the world are expected to draw their attention towards the Chilean market.
http://goo.gl/RGVTM Ivonne.kinser@gmail.com
6
7. May, 2011 Latin America E-Commerce opportunity
Argentina e-commerce revenue jumps
48% in 2010
E-commerce revenues in Argentina
have increased by over 48 percent in
2010 to USD 1.9 billion, according to a
report by the Argentinean E-commerce
Chamber (CACE). The growth was mainly
due to the increasing Internet customer
base, which reached 26.5 million users at
end-2010. The study also shows that
around 32 percent of Argentina's Internet
user-base make online purchases. The
report forecasts that Argentina's e-
commerce sector revenues will grow by
nearly 43 percent this year to USD 2.7 billion. Source: http://goo.gl/inRIJ
LEADING THE GROWTH
Argentina, along with Venezuela were the markets
which achieved the strongest Internet retailing growth
in 2010, reaching almost 40 percent in current terms.
Argentina was also the fastest growing market
historically, posting over a 57 percent CAGR between
2005 and 2010.
Rapid growth of Internet usage is one of the reasons
behind the sustained growth in Argentina, another
reason being that consumers are using the Internet to
shop for better prices. The current economic situation is helping as “people are turning
to shopping online because it is a 'rational buy' which avoids temptation.
The most successful Internet sites are those of store-based retailers, which already
benefit from consumer confidence. Pure e-commerce companies are few and far
between, have not yet found a successful way to reach consumers and depend mainly
on word of mouth. Retailers need to look at how they can use social media, which is
increasing their number of users significantly in Argentina.
Source: http://goo.gl/RJ0YA
Ivonne.kinser@gmail.com
8. May, 2011 Latin America E-Commerce opportunity
ARGENTINA E-COMMERCE LANSCAPE
• 73% of Argentinean e-shoppers are employed/
Professionals
• 33% are within the 25 to 34 years old bracket
• 64% are female
• 27% shopped in international websites in
2007, vs. 79% in national websites
Ivonne.kinser@gmail.com
9. May, 2011 Latin America E-Commerce opportunity
MEXICO, AMONG THE MOST ATTRACTIVE E-
COMMERCE MARKETS IN LATAM
Mexico Poised for
Significant Growth
Mexico is the fastest growing and
second largest technology market in
Latin America next to Brazil.
In the last eight years, Internet
access in Mexico has grown 774%
with only a quarter of the population,
(approximately 110 million) currently
using the Internet.
Internet commerce is expected to grow steadily as more Mexicans convert to online
shopping and as online bank services and large online retailers increase their
ecommerce offerings. The potential for healthy growth makes Mexico one of the most
attractive ecommerce markets in the world right now. Concurrently, the demand for
cross border products by the Mexican consumer has also experienced substantial
growth. As an emerging market, Mexico offers opportunities for global-minded e-tailers
to meet this demand for U.S. products. In 2009, more than half of the largest online
retailers in the U.S. accepted international orders – a sales channel that was virtually
non-existent 3 years ago. With the arrival of alternative payment methods replacing
credit cards and advancing logistics solutions, more and more merchants have warmed
up to cross border customers and are looking towards international markets to
increase their sales. Mexico is one of those markets and is ready for business.
• Online sales in Mexico will reach $3.4 billion in
2016, up 209% from $1.1 billion in 2010.
• About a third of the Mexican population, or
about 40 million consumers, are online.
Ivonne.kinser@gmail.com
10. May, 2011 Latin America E-Commerce opportunity
MEXICO E-COMMERCE LANSCAPE
• 69% of Mexican e-shoppers are employeed/
Professionals
• 40% are within the 25 to 34 years old bracket
• 81% are female
• 44% shopped in international websites in
2007, (much higher than Brazilians)
Ivonne.kinser@gmail.com
11. May, 2011 Latin America E-Commerce opportunity
Worldwide e-commerce spending – forecasted
growth
Brazil
By 2014, global e-commerce spending is projected to increase more than 90 percent. In Latin
America, the amount spent online is projected to more than double.
• Brazil is — and will remain — the powerhouse in the region. With more than 40% of the
online users in the region and a steadily growing economy, it’s not surprising that Brazil’s eCommerce
market will outpace all others by a wide margin. Brazil’s projected 2011 sales of almost $10B put it
behind other major online retail markets like France and South Korea but ahead of smaller ones such as
the Netherlands and Italy.
• Mexico’s online retail market is small today — but growing by a CAGR of almost 20%.With
less than half of the online users of Brazil and limited online spending, Mexico’s online retail market
remains a small fraction of the size of Brazil’s. Average online spending per buyer will not increase
significantly over the next five years, but the sheer number of online buyers will.
Technology purchases will be major drivers in both countries. While some eCommerce
markets have seen notable categories emerge as online leaders — e.g., grocery in the UK, clothing in
France — in newer online markets, it’s often technology purchases that dominate online. In both Brazil
and Mexico, for example, online purchases of consumer electronics and computer hardware will be the
two categories propelling these markets forward.
Ivonne.kinser@gmail.com
12. May, 2011 Latin America E-Commerce opportunity
Top 14 Cities of Latin america:
All of them will climb in World GDP
2025
Latam Current 2010 GDP GDP per
City (Country) GDP
Rank Population World World Capita
Rank (by city)
Rank
1 Sao Paulo 20.800.000 8 6 $18.654
(Brazil)
Mexico City
2 22.800.000 9 7 $17.105
(Mexico)
Buenos Aires
3 14.800.000 12 10 $24.459
(Argentina)
Rio de Janeiro
4 12.500.000 30 24 $16.080
(Brazil)
5 Santiago (Chile) 6.050.000 51 50 $19.835
6 Brasilia (Brazil) 3.925.000 55 51 $28.025
7 Lima (Peru) 9.200.000 56 52 $11.848
Belo Horizonte
8 5.700.000 61 89 $10.702
(Brazil)
Monterrey
9 4.350.000 63 58 $23.448
(Mexico)
10 Bogota (Colombia) 8.850.000 64 61 $11.299
Porto Alegre
11 (Brazil) 4.100.000 66 85 $16.098
Guadalajara
12 (Mexico) 4.700.000 81 74 $17.234
Medellin
13 (Colombia) 3.625.000 104 103 $13.793
14 Curitiba (Brazil) 3.300.000 113 112 $13.333
Buenos Aires will overtake Boston (12th) and Washington DC
(11th) by 2025 GDP
Ivonne.kinser@gmail.com
13. May, 2011 Latin America E-Commerce opportunity
Latin America - E-commerce by country
2.0% 1.3% 1.3%
Internet retailing in Latin 2.7%
Brasil
2.9%
America almost tripled in Mexico
size over the last five years 4.0% Chile
to generate sales of almost 4.0% Venezuela
4.2% Argentina
US$12 billion in 2010.
Caribe sin PR
However, the channel is 4.7%
Centro Am.
still almost three times 60.8% Puerto Rico
12.1%
smaller than direct sales. Colombia
There is still enormous Peru
Other
room for growth.
Source: :AmericaEconomia Intelligence`
E-commerce in LatAm 34.5 1.20%
1.00% E-commerce as a % of GDP
27.6
E-commerce in 0.80%
US$ Billions
21.8
the region has
0.60%
increased as a 15.6
percentage of 10.6 0.40%
7.5
GDP at an 4.9 0.20%
1.9 3
average rate of
0.00%
34% per year. 2003 2004 2005 2006 2007 2008 2009 2010* 2011*
Sales E-commerce as a % of GDP
Ivonne.kinser@gmail.com
14. May, 2011 Latin America E-Commerce opportunity
Latin America - E-commerce categories
Taxes; 2%
The retail C2C; 6%
category is
Internation
growing the al Retail;
most in the 13% Travel; Travel
entire region. 45%
Retail
Retail; 34% International
Retail
C2C
Taxes
Source: :AmericaEconomia Intelligence
Retail Sites Growth
Source: comScore
+9%
69.6% +3%
63.8% 63.9%
61.8%
Brazil Worldwide
2009 Reach 2010 Reach
Ivonne.kinser@gmail.com
15. May, 2011 Latin America E-Commerce opportunity
Latin Americans do shop online
E-commerce does offer considerable hope to consumers and businesses who now pay a
high price for multi-layered distribution channels for their products. Why does software
from the U.S. cost 150% more in Guadalajara than in Toronto, when both were shipped
the same distance from Silicon Valley free of import duties? The answer lies with
Mexico’s many IT distribution middlemen. The product is imported by a handful of
massive importer/wholesalers whose buying power is fierce and who have the capital to
finance stock for distributors all over Mexico. The local distributor may sale to another
re-seller before the product touches de end-user. Each re-seller marks up the product
20-to-50%. By buying the products online consumers significantly reduce their cost of
the product.
E-Commerce Site Visitors in Brazil Most
Likely to Make Purchase
Among those who visited e-commerce sites
in Latin America, 79 percent of males
reported making an online purchase, while 88
percent of females reported doing so. Across
the markets included in the survey, Brazil
showed the highest percentage conversion of
Ivonne.kinser@gmail.com
16. May, 2011 Latin America E-Commerce opportunity
With the increase of mobile penetration, mobile e-
commerce will emerge as a strong shopping channel
Mobile Phone User
Penetration by Country,
2009-2015
90%
80%
70%
Latin America has seen a
significant recent rise in the number 60%
of people using the web, driven by
50%
investment in infrastructure and
broadband technologies. There are 40%
an estimated 204,689,836 Internet 2009 2010 2011 2012 2013 2014 2015
users in Latin America,
Argentina Brazil Mexico Latin America
representing 34.5% of the
population and growing.
However, no other region has seen Mobile Phone Users in Latin
a greater increase in the America 2009-2015
proliferation of mobile devices than
Latin America. According to
eMarketer, Latin America has some 68.6% 70.7% 72.9%
63.4% 66.2%
of the highest adoption rates of 60.6%
57.3%
mobile devices in the world and
overall mobile phone user 415.6 432.7 450.7
375.5 396.2
penetration of 55.4%. A study by 331.5 354.6
Hunt Mobile Ads shows that there
has been a 156% growth in mobile
traffic in Latin America when
comparing the first quarter of 2011
2009 2010 2011 2012 2013 2014 2015
to the same period in 2010.
Mobile Phone Users
Source: guardian.com.uk Ivonne.kinser@gmail.com