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Pricing your products
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Understanding costs
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Pricing your business product and services

Editor's Notes

  1. Pricing your services
  2. Most people don’t understand the cost of doing business.
  3. Our price structures determine our position in the market place; think Hyundai versus Toyota versus BMW.
  4. Markets are polarising; the middle of the market is evaporating as customers either move to premium or cheap products. The computer industry is a good example, HP and Dell have gone cheap while Apple have claimed the premium ground. Where can you make money?