The document compares the traditional sales process of selling items at a store to the new online sales process. The traditional process involves matching customers, listening to needs, demonstrating products, closing the sale, and delivering items at the store. The new process involves listing items on online listing sites, phones, dealers' sites, stores, or social media and communicating with customers via phone, chat, email, or a store contact center to manage accounts. Both processes aim to get customers through the sales funnel from initial contact to completed purchase.