Listen to Doug Wotherspoon, Executive Director of Advancement at Algonquin College in Canada talk about how the salesforce platform has allowed them to revamp their student recruitment process.
Jonathan Green, VP of Information Technology at Denmat Holdings, talks about why they chose FinancialForce.com for their move to the cloud. Financial processes and invoice creation automated and instant. Errors associated with spreadsheets are a thing of the past. Reporting is enhanced and accurate through use of a single Force.com system. Sales teams are benefiting from access to information they didn’t have before.
We will examine how to create a cost benefit analysis document that clarifies your customer’s problem, explains your intended solution, and details the work required. We will break down costs of the current state and future state compared to forecasted benefits to show payback of the solution over time. This session will guide you through a simple process to help you understand how to calculate and communicate the business value of your SharePoint solutions.
Why do different customer segments have special needs to win customer. Presented in November 2011 in Riyadh / Saudi Arabia to the Enterprise partner community.
How DMPs Make Connectedness More Personal - An iCrossing Webinar Featuring Fo...iCrossing
To build a connected brand today, interactive marketers are moving away from tactical, transactional approaches toward data-centric strategies to create competitive advantage. Through the use of a data management platform (DMP) brands can now collect, protect, model and transform data into optimized audience profiles that easily integrate into the broader marketing and advertising ecosystem. On Thursday, January 26 at 2:00pm Eastern, we explored how new technologies like data management platforms (DMPs) are transforming the way that interactive marketers apply audience data to their marketing efforts.
Accountants direct mail, databases & offline marketing that works - sales f...Dan Richards
Many Accountants struggle to make their marketing work. Ingredients such as Direct Mail, Telemarketing, and other offline channels have caused frustration for many partners.
While others have reaped terrific rewards from their investments.
This short, free webinar from Insight Marketing will help firms to ensure that their investment of time and money into their practice growth has the best chance of success.
Jonathan Green, VP of Information Technology at Denmat Holdings, talks about why they chose FinancialForce.com for their move to the cloud. Financial processes and invoice creation automated and instant. Errors associated with spreadsheets are a thing of the past. Reporting is enhanced and accurate through use of a single Force.com system. Sales teams are benefiting from access to information they didn’t have before.
We will examine how to create a cost benefit analysis document that clarifies your customer’s problem, explains your intended solution, and details the work required. We will break down costs of the current state and future state compared to forecasted benefits to show payback of the solution over time. This session will guide you through a simple process to help you understand how to calculate and communicate the business value of your SharePoint solutions.
Why do different customer segments have special needs to win customer. Presented in November 2011 in Riyadh / Saudi Arabia to the Enterprise partner community.
How DMPs Make Connectedness More Personal - An iCrossing Webinar Featuring Fo...iCrossing
To build a connected brand today, interactive marketers are moving away from tactical, transactional approaches toward data-centric strategies to create competitive advantage. Through the use of a data management platform (DMP) brands can now collect, protect, model and transform data into optimized audience profiles that easily integrate into the broader marketing and advertising ecosystem. On Thursday, January 26 at 2:00pm Eastern, we explored how new technologies like data management platforms (DMPs) are transforming the way that interactive marketers apply audience data to their marketing efforts.
Accountants direct mail, databases & offline marketing that works - sales f...Dan Richards
Many Accountants struggle to make their marketing work. Ingredients such as Direct Mail, Telemarketing, and other offline channels have caused frustration for many partners.
While others have reaped terrific rewards from their investments.
This short, free webinar from Insight Marketing will help firms to ensure that their investment of time and money into their practice growth has the best chance of success.
Why Strategic Experience Alignment Is An Imperative... For Your Employeesjmaclaren
Experience Design (XD) is a way of focusing on the quality of the experience when designing products, processes, applications, and services. It gives the audience of end users a voice and role alongside the Business and IT groups. This approach starts by finding the answers to three fundamental questions:
- Who is my audience?
- What are they trying to do?
- How can I help them do that
The value of taking this kind of approach can be felt in a variety of ways. Sometimes, it takes the shape of direct cost savings by retiring unnecessary websites or other assets. Other times, the value is seen in higher customer conversation rates or improved employee productivity. Either way, one thing is for sure – when your audience is involved, the experience you design is one that will be rewarding for the business as well as the intended target audiences leading to an increase in overall satisfaction for everyone.
Koud bellen behoort tot het verleden. De website pre-kwalificeert en nurtured leads en Sales volgt op met kwalificatie, maken van een verkoop propositie en closen van de deal.
Challenges and Opportunities in Flipped Writing Classrooms: A Preliminary Reportengedukamall
Craig, D. (2014, September). Challenges and opportunities in flipped writing classrooms: A preliminary report. Paper presented at the meeting of KAMALL Annual Conference 2014, Seoul, Korea.
[Abstract]
This study evaluates the implementation of a Flipped Classroom approach
in two academic English writing courses at a Korea nuniversity. The Flipped
Classroom approach inverts a traditional class design with students viewing
lectures at home and doing homework in class. It was developed in response
to a perceived lack of classroom time for engagement and an increase in
access to computer and Internet technologies.
Two writing courses for 67 English majors at a Korean university were
flipped with the intention of reducing lecture time and increasing students’
discussion of and engagement with writing concepts and practice during class
time. Instruction was designed to match these goals. For each major topic,
students watched a video and took an online quiz to assess their recall of
ideas from the video lecture prior to attending class. In class, students were
given time to ask questions about the lectures and assignments. They were
then asked to do class activities that encouraged them to come to a deeper
understand of the course content. These activities included worksheets, a
range of group activities, self- and peer-review of essays, and writing.
PowerPoint presentations were created for major topics in the course (7
total). From these presentations, video lectures were created. Four different
screencasting programs were used (Movenote, ActivePresenter, knovio, and
Present.me) in order to evaluate which of the programs best fit the
development needs of the instructor and the viewing preferences of the
students.
This research was conducted as a type of action research (Lewin, 1946).
The researcher was also the lecturer for the two writing courses. As such, the
focus of the research was to better understand and improve on the
instructional design of the course. To accomplish this, data were collected
from numerous sources, including quizzes, one-on-one and whole class
interactions, a research journal, and student survey responses. Preliminary
findings will be presented in three categories: student perceptions, teacher perceptions, and instructional design.
Based on student and teacher experiences, the there are a number of
instructional design changes that will take place in future classes. Videos will
be shorter. This will be accomplished by making more videos that focus on
fewer elements in each. Quizzes remain a good way to encourage students to
watch the video lectures and to assess their understanding of the content
prior to coming to class. It is clear, however, that a better way to push
students to both view the videos and take the quizzes is needed. Lastly,
more/better activities need to be developed for classes.
Why Strategic Experience Alignment Is An Imperative... For Your Employeesjmaclaren
Experience Design (XD) is a way of focusing on the quality of the experience when designing products, processes, applications, and services. It gives the audience of end users a voice and role alongside the Business and IT groups. This approach starts by finding the answers to three fundamental questions:
- Who is my audience?
- What are they trying to do?
- How can I help them do that
The value of taking this kind of approach can be felt in a variety of ways. Sometimes, it takes the shape of direct cost savings by retiring unnecessary websites or other assets. Other times, the value is seen in higher customer conversation rates or improved employee productivity. Either way, one thing is for sure – when your audience is involved, the experience you design is one that will be rewarding for the business as well as the intended target audiences leading to an increase in overall satisfaction for everyone.
Koud bellen behoort tot het verleden. De website pre-kwalificeert en nurtured leads en Sales volgt op met kwalificatie, maken van een verkoop propositie en closen van de deal.
Challenges and Opportunities in Flipped Writing Classrooms: A Preliminary Reportengedukamall
Craig, D. (2014, September). Challenges and opportunities in flipped writing classrooms: A preliminary report. Paper presented at the meeting of KAMALL Annual Conference 2014, Seoul, Korea.
[Abstract]
This study evaluates the implementation of a Flipped Classroom approach
in two academic English writing courses at a Korea nuniversity. The Flipped
Classroom approach inverts a traditional class design with students viewing
lectures at home and doing homework in class. It was developed in response
to a perceived lack of classroom time for engagement and an increase in
access to computer and Internet technologies.
Two writing courses for 67 English majors at a Korean university were
flipped with the intention of reducing lecture time and increasing students’
discussion of and engagement with writing concepts and practice during class
time. Instruction was designed to match these goals. For each major topic,
students watched a video and took an online quiz to assess their recall of
ideas from the video lecture prior to attending class. In class, students were
given time to ask questions about the lectures and assignments. They were
then asked to do class activities that encouraged them to come to a deeper
understand of the course content. These activities included worksheets, a
range of group activities, self- and peer-review of essays, and writing.
PowerPoint presentations were created for major topics in the course (7
total). From these presentations, video lectures were created. Four different
screencasting programs were used (Movenote, ActivePresenter, knovio, and
Present.me) in order to evaluate which of the programs best fit the
development needs of the instructor and the viewing preferences of the
students.
This research was conducted as a type of action research (Lewin, 1946).
The researcher was also the lecturer for the two writing courses. As such, the
focus of the research was to better understand and improve on the
instructional design of the course. To accomplish this, data were collected
from numerous sources, including quizzes, one-on-one and whole class
interactions, a research journal, and student survey responses. Preliminary
findings will be presented in three categories: student perceptions, teacher perceptions, and instructional design.
Based on student and teacher experiences, the there are a number of
instructional design changes that will take place in future classes. Videos will
be shorter. This will be accomplished by making more videos that focus on
fewer elements in each. Quizzes remain a good way to encourage students to
watch the video lectures and to assess their understanding of the content
prior to coming to class. It is clear, however, that a better way to push
students to both view the videos and take the quizzes is needed. Lastly,
more/better activities need to be developed for classes.
Marketing and Recruiting working together for Student EnrollmentJMH Consulting
In order to enroll qualified students, marketing and recruiting teams must work together. Are you doing that? Are you doing that well? Learn what teams should be responsible for which part of the enrollment funnel.
Direct Mail & Email for Student Recruitment (NAGAP 2008)Direct Development
A presentation on Multi-Channel Marketing for Adult-student Recruiting. Covers 4 topics: Knowing your Target Market, Understanding List Acquisition, Integrating Direct Mail and Email, and Tracking Results. (Co-Presented by Marymount University and Direct Development at the NAGAP 2008 Conference.)
Presentation given on May 24, 2011 at Algonquin College for the Faculty of Hospitality and Tourism. The presentation focuses on student transition theory and how a better understanding of classroom composition can support student success.
IBM Information Management - Efter stormen: Uppnå konkurrenskraft och sänkta ...IBM Sverige
En lärdom som kan dras av den finansiella krisen är att vi måste bli bättre på att förutse framtiden och planera nästa steg. IBM Cognos lösningar för beslutsstöd hjälper dig att använda och analysera affärsinformation för att få insikt i verksamheten och framtiden. Vi berättar hur du kan använda information tillsammans med avancerade analyser för att simulera olika strategier för framgång. Presentationen hålls på engelska av
Juha Teljo, Information Agenda Expert, IBM
Denna presentation hölls på ett seminariepass för Information Management under IBM Software Day 2010.
Microsoft Power Point Ignition Value Proposition NewEllyn Winters
Ignition, a full service marketing consultancy specializing in the technology sector, shares its philosophy, approach to market, and client success stories
Good quality information is just one ingredient in your business decision making process.
Information in itself adds no value unless it helps you and your staff make actionable and customer focussed decisions.
Driving Demand Generation Results via Digital NurturingLeft Brain DGA
Understand the modern digital nurturing impetus in the era of Buyer 2.0 and the strategic role of content + email/ Web nurturing in the new content- based buyer dialogue.
Kevin Dion, an alumnus of the De La Salle University and a proud Pointwester, gives applicants a glimpse of life at Pointwest. "Work and play with us," he said. (29 June 2012, DLSU Job Expo)
Zip Dial Introduction Polls & SurveysAdamZipdial
ZipDial’s Mobile Survey platform allows businesses, governments in India and the Caribbean to reach more mobile users than SMS-based platforms, getting actionable insights in hours, not weeks.
Similar to Algonquin College accelerates student recruitment with Salesforce (20)
Intro to the Higher Ed Advisory Council 2018-19Salesforce.org
The Higher Education Advisory Council is a community-led group of Salesforce users from schools across North America and Europe. The council is supported and recognized by Salesforce.org and serves the community through volunteerism and initiatives designed to help the higher education industry in its use of Salesforce on campus.
Super Session- A Day in the Life of a Nonprofit FundraiserSalesforce.org
Learn how you can raise more resources and create more meaningful relationship with your donors. Nonprofit Cloud fundraising experts highlight how this solution can help with your day to day role and showcase exciting innovations available now and in the future in the Nonprofit Cloud.
Learn how to simplify fundraising with Nonprofit Cloud. buildOn and TFA highlight how Nonprofit Cloud has made the lives of their fundraising teams easier. Learn about the power of engagement plans and how the Salesforce platform makes it easier than ever to manage donations and gift processes.
Making Moves Magic- A Moves Management 101 for Nonprofit Cloud Salesforce.org
Learn how Interlochen Center for the Arts and NRDC have found success with moves management on Salesforce using Engagement Plans, Levels and more. Hear top tips around getting started and lessons learned and come away with a plan for making life easier for your fundraisers while driving results.
Living Large: Enterprise Organizations on Nonprofit CloudSalesforce.org
Greenpeace UK and URJ share why Salesforce was the best choice to meet the challenging demands of their large organizations. Highlights include various fundraising use cases as well as add-ons and features within Nonprofit Cloud that help them to be successful.
15. Cost
2010-11 2011-12
• $100,000 • $109,000
• CRM Administrator • CRM Administrator
• + Re-organized the
Advancement unit
16. Why Salesforce?
Expected Unexpected
1. Ease of use 6. Employee engagement
2. Foundation pricing via Chatter
3. IT Lite 7. Foundation Community
4. Pay as you go 8. AppExchange
5. Proven sales 9. Enterprise-ready
process 10.Marketing Cloud
17. Traditional Approach
Open
House Advertising
Campaign
Recruitment
Presentation Tour
Pick up
Website
Brochure
18. Modern Approach
Open
House Advertising
Campaign
Recruitment
Presentation Tour
CRM Pick up
Website
Brochure
Lead Nurturing
21. Outside Sales Rep Pre-iPad App
Info Cards
Presentation Info Cards
Delivered to
Booked Distributed
Inside Sales Rep
Card Reviewed Missing NO Data Entered
for Missing Data Data into CRM
Data Clerk
YES
Contact Client
YES
Information Incorrect
Sent Data
CRM
NO
Client
Student Fills out Client
Info Card in Client Receives
YES /
Writing Responds Information
NO
22. Outside Sales Post-iPad App
Presentation iPad
Booked Distributed
Data Clerk
YES
Auto Transfer of Information Incorrect
Data into CRM Sent Data
CRM
NO
Client
Client
Student Enters
Receives
Data into iPad
Information
26. Lead Nurturing
Open Campus Applicant Registered
House Tour
27. Personas
Jasper Cory Rhonda Jane Mrs. Smith
Prospect Prospect Prospect Applicant Influencer
High Schooler Late Bloomer Upgrader Parents
• 17-19 yrs • 19-24 yrs • 25-35 yrs • Timeline for acceptance, • 40-55 years
• Eastern Ontario • Ottawa/Eastern Ontario • Canada payment, course • Low-Mid family income
• Low-Mid family based • Earning $25-40k selection. • 70%
income • Works low paying job • Graduated from PSE • Interested in Fee • Uses email regularly
• One parent went to • Disenchanted with High within past 10 years deferrals, Scholarships, • Scholarships, safety,
College School • Uses email regularly for Awards and bursaries housing
• Updates Facebook • Highly social work • Will I fit in? • Seeks personal
daily • Facebook and Twitter • Moderate Facebook and • How will I meet friends? interaction throughout
• Texting machine daily LinkedIn user. • Where will I live? sales cycle
• Texting machine
28. Basic Automation
1 2 3 4 5
Capture System System Updates Scores the
Prospectiv assigns assigns Prospect’s Prospect &
e Student Prospect to Prospect to file in creates a
Information the right appropriate Salesforce “Follow-up”
off a Enrolment Nurture and Call for the
Landing Coach & Campaign. appends all Inside Sales
Page. adds the previous Rep within
Lead to the anonymous Salesforce.
Chatter activity.
Feed.
29. Basic Nurturing
Send Email
Why Ottawa
Wait 1 week •Clicks links +1
•Views video +5
Send Email
Intro to Residence
Wait 1 week •Clicks links +1
•Views video +5
Send Email
Living in Ottawa
webinar Invite
•Clicks link +1
•Registers+5, int. moment
•Attends webinar +10, follow-
up phone call
38. Today
• Automated lead capture
• Automated print fulfillment
• Automated nurture campaigns
based on stage and persona
• Event management
• Follow up surveys
• Lead scoring
• Student Information System
integration (Dec/Jan)
40. Results
2010-11 2011-12
Lead Lead
Generation Generation
23% 71%
41. Results
Lower Improved
Publications Response
Costs Time
$50 k Days-Minutes
42. Lessons Learned
• Attend Dreamforce
• Hire a CRM Administrator
• Invest in training
• Ask the community – HigherEd Chatter
• Talk about your successes
• Act locally, think enterprise
43. Doug Wotherspoon
Executive Director, Advancement
Algonquin College
wotherd@algonquincollege.com Accelerating Student
@wotherspoond Recruitment with
613-727-4723, ext. 7035 Salesforce.com
by Algonquin College
is licensed under a
Creative Commons
Attribution-NonCommercial-
ShareAlike 3.0 Unported
QUESTIONS License.