The document outlines strategies for designing effective landing pages and conversion funnels to improve ROI for e-commerce and subscription apps. It emphasizes setting qualified goals, understanding the target audience, and creating a seamless click path for visitors. Additionally, it highlights the importance of testing and relationship-building with visitors to optimize conversions.

1. @AlexDesigns
★ Landing Page Designs
★ E-commerce Websites
★ Subscription Apps
★ Conversion Funnels

2. Funnel Web Traffic
To Improve ROI
AlexDesigns.com

7. Set
Goals

8. Drive
Set
Qualified
Goals
Traffic

9. Drive
Set Understand
Qualified
Goals Audience
Traffic

10. Drive
Set Understand
Qualified
Goals Audience
Traffic
Establish A Click Path
To Pull Visitors Through Funnel

13. Targeted Con rmation,
Offer Process Checkout
Landing Page Upsell & Welcome
Appreciate
Provide Solution
Create Relationship
Make Impression

14. Homepage
Product / Content Page
Sign Up Form or Checkout
Targeted Con rmation,
Offer Process Checkout
Landing Page Upsell & Welcome
Appreciate
Provide Solution
Create Relationship
Make Impression

15. Homepage
Product / Content Page
Sign Up Form or Checkout
Targeted Con rmation,
Offer Process Checkout
Landing Page Upsell & Welcome
Appreciate
Provide Solution
Create Relationship
Make Impression
Core Foundation For Marketing Campaigns

17. Conversion Funnel

18. Conversion Funnel Sales

19. Cookie
Email
Address
Phone
Conversion Funnel Sales
Upsells
Share

20. Cookie
Newsletters
Online Media Direct Mail
& Follow-on Email
Address
Phone
Affiliates
Conversion Funnel Sales
Upsells
Homepage Blog
Store Share

33. A B
Sales Leads
CR = 5% CR = 4%
LR = 20% LR = 40%
#$ = 50 #$ = 40

34. 100

35. 50

36. 25

37. 5

38. 1

39. Goals That Work Together

40. Build Long Term Growth
Visitors Emails
Addresses Other
Sales
Month 1 Month 3 Month 6 1 Year

49. In-App
Upgrade

50. In-App
Upgrade

60. ✓ Define Main Conversion Goal plus Options
✓ Understand Audience & Drive Quality Traffic
✓ Establish Click Path & Conversion Funnel
✓ Build Relationships & Pull Visitors To Goals
✓ Design Targeted Landing Pages
✓ Test Everything, Learn & Test Again

61. @AlexDesigns
★ Landing Page Designs
★ E-commerce Websites
★ Subscription Apps
★ Conversion Funnels