The document compares the traditional in-store sales process to the online sales process. The traditional process involves matching customers to products, listening to customers' needs, demonstrating products, closing the sale, delivering the product, and managing customer accounts all within the store. The online process involves using listing sites, phone, dealer sites, stores, or social media to connect with customers and move them through the sales funnel. It also utilizes tools like chat, email, phone, and CRM systems to communicate with and provide support to customers.