Did you know that the average app has only a 1 in 3 chance of getting reviewed? Or that the top app reviewers get over 13,000 pitches a year?
In this first ever survey of app journalists, we explore what kinds of apps get reviewed, and what make for a successful pitch.
Important statistics that every business should know about the direction of mobile. This slide deck takes you through 8 different things that will impact how businesses connect with their customers through iPhone and Android mobile apps. This presentation is provided by Copper Mobile, a Dallas TX based enterprise mobile application solutions company.
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
This document discusses Facebook's direct response marketing solutions for driving awareness, actions, and customer loyalty. It highlights that Facebook has over 5.2 million monthly active users in Portugal, many of whom use Facebook daily on both desktop and mobile devices. The document also outlines Facebook's targeting capabilities like custom audiences and lookalike audiences to reach more relevant prospects. It then discusses formats like link ads and mobile app install ads to drive actions across channels. Finally, it covers optimization tools like the conversion pixel and using objective metrics like oCPM and CPA to measure performance and make insights for future campaigns.
- Line Corporation is a popular social messaging app in Asia but has failed to capture the US mobile app market despite its success elsewhere.
- The study examines why Line is not popular in the US and provides strategic recommendations for Line to successfully enter the US market.
- Key recommendations include targeting young teen to adult users, developing for new platforms, launching Line Friends stores, and exploring the creator sticker market with local US artists to increase brand awareness and appeal to US consumers.
This document discusses social media and digital marketing trends in 2016. It outlines the main social media channels and their global penetration rates. The key 2016 trends highlighted are: real-time engagement on social media, the rise of live-streaming videos, using social media to drive commerce, the continued importance of search engine optimization and mobile-first content, and making more data-driven marketing decisions.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Important statistics that every business should know about the direction of mobile. This slide deck takes you through 8 different things that will impact how businesses connect with their customers through iPhone and Android mobile apps. This presentation is provided by Copper Mobile, a Dallas TX based enterprise mobile application solutions company.
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
This document discusses Facebook's direct response marketing solutions for driving awareness, actions, and customer loyalty. It highlights that Facebook has over 5.2 million monthly active users in Portugal, many of whom use Facebook daily on both desktop and mobile devices. The document also outlines Facebook's targeting capabilities like custom audiences and lookalike audiences to reach more relevant prospects. It then discusses formats like link ads and mobile app install ads to drive actions across channels. Finally, it covers optimization tools like the conversion pixel and using objective metrics like oCPM and CPA to measure performance and make insights for future campaigns.
- Line Corporation is a popular social messaging app in Asia but has failed to capture the US mobile app market despite its success elsewhere.
- The study examines why Line is not popular in the US and provides strategic recommendations for Line to successfully enter the US market.
- Key recommendations include targeting young teen to adult users, developing for new platforms, launching Line Friends stores, and exploring the creator sticker market with local US artists to increase brand awareness and appeal to US consumers.
This document discusses social media and digital marketing trends in 2016. It outlines the main social media channels and their global penetration rates. The key 2016 trends highlighted are: real-time engagement on social media, the rise of live-streaming videos, using social media to drive commerce, the continued importance of search engine optimization and mobile-first content, and making more data-driven marketing decisions.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Key Trends & Metrics from the Local-Sphere in Q1Localogy
Here are the key trends and data points from the local marketing and search space from Q1 2016. Presented by Greg Sterling, this presentation was delivered to an audience of LSA members.
This document provides a marketing plan for increasing Twitter's user base and revenue. The plan targets 18-34 and 50-66 year olds with a "#BlueFeather" campaign across TV, magazines and websites to showcase Twitter's variety of content. The goal is to increase monthly active users by 19% (12 million) and raise Twitter's US ad revenue share from 12.7% to 16% with a $122 million budget. Success will be evaluated by measuring user and revenue growth against targets by July 2016.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
Ten years ago, fewer than half of physicians owned a smartphone. Tablets were even rarer and finding credible medical information on social media was next to impossible.
How does the new, digitally-empowered global physician get things done? In this webinar we discuss the digital opportunities for today’s life sciences marketers.
- Branded content on Facebook can reach a large audience, including a brand's fans who explicitly follow the brand plus the friends of those fans.
- When brands focus on engaging their fans, they can significantly expose their content and messaging to the friends of fans, a much larger audience that often surpasses fans alone.
- Understanding the reach and frequency that branded content achieves among different audiences, like fans versus friends of fans, provides more useful marketing insights than just the volume of brand mentions.
The App Marketer's Guide to the World Cupdigitalinasia
The document discusses opportunities for mobile app marketers during the 2018 FIFA World Cup, which will be held in Russia from June 14th to July 15th. It predicts that mobile app usage will significantly increase during this period as people use apps to track scores, watch matches, order food for viewing parties, and get transportation. The biggest opportunities for marketers include advertising in live streaming apps as viewers watch matches mobily, as well as food delivery, ridesharing, and social media apps. The document provides recommendations on targeting campaigns to different regions based on popular app usage patterns and the split between iOS and Android usage.
The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks
in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.
Mobile technology changed the scale of social media and content marketing in three key ways:
1) The growth of mobile platforms like Android and iOS caused social media usage and content sharing to ramp up exponentially as mobile devices dwarfed personal computer usage.
2) Mobile turned social media and content consumption into a real-time, streaming experience where content like photos and videos could be created and shared on the go.
3) The rise of mobile led to a new pattern of content marketing centered around sharing media across large social networks, with the number of photos shared on platforms like Facebook and Instagram exploding as mobile usage grew.
Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.
As 2016 is approaching, it's important to plan your marketing strategy for the year ahead. So what should marketers be aware of? Here is a list of 10 things you need to keep in mind in your social media marketing plan for 2016!
This document summarizes the mobile marketing landscape in China. It discusses key metrics like the large number of smartphone users in China, Android's dominance, and top smartphone brands. It also covers major social media platforms like WeChat, the fragmented Android app store market dominated by a few players, and the large mobile advertising industry led by companies like Alibaba and Baidu. It provides recommendations for user acquisition approaches for international companies looking to enter the China market.
Future of Marketing Influence Study (Sept. 2013)Appinions
What’s on the horizon for marketers? What strategy elements will propel companies ahead of others in the ever-changing media landscape? What strengths and skills will CMOs need to thrive? These are just a few of the questions we explore in our latest study.
In conjunction with The Future of Marketing Summit presented by Financial Times Live taking place today, this influence study explores the companies and executives who are shaping influential conversations in some of the most pressing issues driving the future of marketing. Based on the conference discussion topics, we’ve chosen to analyze the influencers and key themes in big data, mobile strategy, social media and the changing role of the CMO.
Enterprises will invest in creating and publishing mobile-optimized APIs for external developers
and third parties
- The report surveyed over 6,600 mobile developers and found that Facebook has become the dominant social network for app integration, likely due to its focus on native apps and mobile APIs.
44%
45.3%
10.7%
- Interest in HTML5 for app development has declined as developers report neutral or negative experiences with it. JavaScript has emerged as the preferred programming language for mobile.
Connecting to both public and enterprise data sources will become the norm for mobile apps
- Mobile app development is increasingly industrialized, with larger team sizes, more apps in development, and
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Marketing your app on a shoestring - tips on PR, marketing, ASO and self-pub...Big Ideas Machine
Want to launch a mobile app but don't have a bottomless pit o money to spend on marketing? We've distilled several years worth of experience, tips, insights and more, all gained from launching real apps which have gone on to sell millions.
Aimed at first-time developers and smaller publishers or anyone interested in learning about app marketing.
Download the full guide from our website at www.bigideasmachine.com
O documento analisa o efeito do número de jogadores em jogos com campo reduzido sobre a demanda física e respostas fisiológicas em jogadores adolescentes de futebol. Foram avaliados 14 jogadores submetidos a jogos 3 vs 3 e 7 vs 7. Os resultados demonstraram que a intensidade e a demanda física foram maiores no formato 3 vs 3, com maior distância total percorrida, em alta velocidade e atividades de alta intensidade.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Key Trends & Metrics from the Local-Sphere in Q1Localogy
Here are the key trends and data points from the local marketing and search space from Q1 2016. Presented by Greg Sterling, this presentation was delivered to an audience of LSA members.
This document provides a marketing plan for increasing Twitter's user base and revenue. The plan targets 18-34 and 50-66 year olds with a "#BlueFeather" campaign across TV, magazines and websites to showcase Twitter's variety of content. The goal is to increase monthly active users by 19% (12 million) and raise Twitter's US ad revenue share from 12.7% to 16% with a $122 million budget. Success will be evaluated by measuring user and revenue growth against targets by July 2016.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
Ten years ago, fewer than half of physicians owned a smartphone. Tablets were even rarer and finding credible medical information on social media was next to impossible.
How does the new, digitally-empowered global physician get things done? In this webinar we discuss the digital opportunities for today’s life sciences marketers.
- Branded content on Facebook can reach a large audience, including a brand's fans who explicitly follow the brand plus the friends of those fans.
- When brands focus on engaging their fans, they can significantly expose their content and messaging to the friends of fans, a much larger audience that often surpasses fans alone.
- Understanding the reach and frequency that branded content achieves among different audiences, like fans versus friends of fans, provides more useful marketing insights than just the volume of brand mentions.
The App Marketer's Guide to the World Cupdigitalinasia
The document discusses opportunities for mobile app marketers during the 2018 FIFA World Cup, which will be held in Russia from June 14th to July 15th. It predicts that mobile app usage will significantly increase during this period as people use apps to track scores, watch matches, order food for viewing parties, and get transportation. The biggest opportunities for marketers include advertising in live streaming apps as viewers watch matches mobily, as well as food delivery, ridesharing, and social media apps. The document provides recommendations on targeting campaigns to different regions based on popular app usage patterns and the split between iOS and Android usage.
The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks
in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.
Mobile technology changed the scale of social media and content marketing in three key ways:
1) The growth of mobile platforms like Android and iOS caused social media usage and content sharing to ramp up exponentially as mobile devices dwarfed personal computer usage.
2) Mobile turned social media and content consumption into a real-time, streaming experience where content like photos and videos could be created and shared on the go.
3) The rise of mobile led to a new pattern of content marketing centered around sharing media across large social networks, with the number of photos shared on platforms like Facebook and Instagram exploding as mobile usage grew.
Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.
As 2016 is approaching, it's important to plan your marketing strategy for the year ahead. So what should marketers be aware of? Here is a list of 10 things you need to keep in mind in your social media marketing plan for 2016!
This document summarizes the mobile marketing landscape in China. It discusses key metrics like the large number of smartphone users in China, Android's dominance, and top smartphone brands. It also covers major social media platforms like WeChat, the fragmented Android app store market dominated by a few players, and the large mobile advertising industry led by companies like Alibaba and Baidu. It provides recommendations for user acquisition approaches for international companies looking to enter the China market.
Future of Marketing Influence Study (Sept. 2013)Appinions
What’s on the horizon for marketers? What strategy elements will propel companies ahead of others in the ever-changing media landscape? What strengths and skills will CMOs need to thrive? These are just a few of the questions we explore in our latest study.
In conjunction with The Future of Marketing Summit presented by Financial Times Live taking place today, this influence study explores the companies and executives who are shaping influential conversations in some of the most pressing issues driving the future of marketing. Based on the conference discussion topics, we’ve chosen to analyze the influencers and key themes in big data, mobile strategy, social media and the changing role of the CMO.
Enterprises will invest in creating and publishing mobile-optimized APIs for external developers
and third parties
- The report surveyed over 6,600 mobile developers and found that Facebook has become the dominant social network for app integration, likely due to its focus on native apps and mobile APIs.
44%
45.3%
10.7%
- Interest in HTML5 for app development has declined as developers report neutral or negative experiences with it. JavaScript has emerged as the preferred programming language for mobile.
Connecting to both public and enterprise data sources will become the norm for mobile apps
- Mobile app development is increasingly industrialized, with larger team sizes, more apps in development, and
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Marketing your app on a shoestring - tips on PR, marketing, ASO and self-pub...Big Ideas Machine
Want to launch a mobile app but don't have a bottomless pit o money to spend on marketing? We've distilled several years worth of experience, tips, insights and more, all gained from launching real apps which have gone on to sell millions.
Aimed at first-time developers and smaller publishers or anyone interested in learning about app marketing.
Download the full guide from our website at www.bigideasmachine.com
O documento analisa o efeito do número de jogadores em jogos com campo reduzido sobre a demanda física e respostas fisiológicas em jogadores adolescentes de futebol. Foram avaliados 14 jogadores submetidos a jogos 3 vs 3 e 7 vs 7. Os resultados demonstraram que a intensidade e a demanda física foram maiores no formato 3 vs 3, com maior distância total percorrida, em alta velocidade e atividades de alta intensidade.
In this presentation we will explore the new upcoming features in FusionCLOUD . FusionCLOUD is an extension for the FusionReactor on premise agent for monitoring JAVA Applications.
El documento describe una visita al Colegio de Ingenieros en Maturín, Venezuela. El autor y otros estudiantes aprendieron sobre la historia y estructura del colegio de la mano del Ingeniero Noel Rojas. El colegio fue fundado en 1861 y actualmente está estructurado en tres órganos principales. También se discutieron los beneficios de ser miembro del colegio, como seguro médico y descuentos.
El impacto de la tecnología en la sociedadandres2807
El documento discute cómo el rápido desarrollo de la tecnología se ha convertido en un producto fundamental del consumo moderno y cómo esto trae consigo cambios que afectan los procesos sociales y la mente humana, así como su forma de vivir y pensar. Además, señala que desde los orígenes de la humanidad, el crecimiento de la población ha dado lugar a la aparición de diferentes tecnologías.
This document describes a Cisco 360 CCIE Voice Advanced Workshop 2 training program offered by CERTYOU. The 5-day, 35-hour course uses hands-on performance assessment labs to help students refine their test-taking strategies for the CCIE Voice certification exam. Each of the four 8-hour labs challenges students' troubleshooting skills across various Cisco unified communications technologies, including CallManager, gateways, dial plans, voice applications, QoS, and messaging. The goal is for students to practice expert-level configuration, analysis and issue solving to be fully prepared for the challenging CCIE Voice lab exam.
The definition of normal - An introduction and guide to anomaly detection. Alois Reitbauer
What is normal behaviour?
How are expectations about future behaviour derived from data?
How do anomaly detection algorithms work including trending and seasonality?
How do these algorithms know whether something is an anomaly?
Which algorithms can be used for which type of data?
APAC Mobile First Insights Report - Opera MediaworksOperaMediaworks
The document discusses insights from Opera Mediaworks' Q1 2016 mobile marketing report for APAC. It finds that:
- Mobile users spend 46 minutes per day in the top 100 apps, with an average session of 9.6 minutes, showing high engagement.
- Entertainment apps, especially games, dominate time spent versus social, search, or commerce apps.
- In-app advertising consistently sees higher clickthrough and conversion rates than mobile web.
- Using an SDK for mobile app advertising allows for more accurate targeting and customized creative compared to indirect access.
The 2015 App Marketing Guide by LocalyticsJordann Le Gal
- Time spent in apps has increased 21% overall from 2013 to 2014 due to more frequent app launches. Music apps saw the largest increase in time spent at 79%.
- Time spent in apps is higher on devices with larger screens (5 inches or more), with an average increase of 68%. Tablet apps see 23% longer session lengths than phone apps.
- While phone apps see more launches per month due to constant access, tablet apps see longer session lengths suited for extended content consumption.
- Paid and organic users perform similarly in terms of engagement once inside the app, returning an equal number of times within the first 60 days.
The document analyzes mobile app engagement trends in 2014 based on data from Localytics. It finds that overall time spent in apps increased 21% from 2013 driven by more frequent app launches. Time in app was higher for large screen devices and tablet apps. Music and health apps saw the largest increases in time spent. While smartphone apps had more launches, tablet app sessions were longer. The document also found that users acquired through ads and organically performed similarly once in the app.
Casual Dating App_ An Effective Way To Connect With Each Other In San Francis...Moon Technolabs Pvt. Ltd.
If you’re an entrepreneur who believes that every person in this world deserves to experience love and share it, and if you believe in connecting people, you shouldn’t think twice before investing in the services offered by a reputable dating app development company.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Comscore US Mobile App Report - June 2014 dataLudovic Privat
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% surge in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Mobile app usage is rising dramatically while desktop usage declines. Nearly 90% of mobile internet time is spent in apps rather than browsers. Most users have 10+ apps installed and spend over half their mobile time on social and communication apps like Facebook, WhatsApp, and Instagram. Younger generations especially millennials and Gen Z are heavy mobile app users, opening apps over 50 times per day, and they are key audiences for mobile marketing. Video apps see the most consumer spending of any non-gaming app category.
eMarketer webinar: Mobile App Marketing—Acquiring and Retaining Quality Users...eMarketer
Mobile users are spending more time than ever with mobile apps—however, there are millions of apps to choose from, and users only stay engaged with a few of them. Topics in this webinar include: How many US mobile users regularly buy and use apps; The best types of ads for acquiring new users and keeping them engaged; How much marketers spend on app install ads; How long users stay engaged with different types of apps.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
This document provides a summary of key findings from "The U.S. Mobile App Report". It finds that mobile app usage has surged, driving a 24% increase in total digital media time spent in the U.S. in the past year. Apps now account for the majority (52%) of digital media time spent, surpassing both mobile web and desktop usage. Social networking, games and radio make up nearly half of total mobile app engagement. iPhone users spend more time and money on apps compared to Android users, though Android has a larger overall user base. The most popular apps across platforms and demographics are those from Facebook, Google, Apple and other major digital brands.
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
su informe Mobile App Marketing Insights: How consumers really find and use y...Planimedia
Estudio sobre el comportamiento del consumidor en torno a las aplicaciones móviles que revela valiosos insights para desarrollar una estrategia de marketing efectiva a través de aplicaciones móviles.
Most installed apps are rarely used, with only 1 in 4 being used daily. Apps for social/communication and gaming have the highest daily usage. While the app store and word of mouth are major sources of app discovery, search engines discover 1 in 4 apps. Search ads influence 50% of downloads from users who saw ads. Incentives like discounts and exclusive content can renew usage in abandoned apps, appealing most to retail, travel, and local app users.
The Mobile App Experience - Uncovering the consumer journey from app discover...Data N Charts
I. More than nine in ten smartphone and tablet users now use mobile apps regularly. However, only about a third of users pay for apps. The US mobile app market is expected to generate nearly $10 billion in revenue in 2015, driven primarily by e-book purchases but with gaming apps and in-app purchases gaining ground.
II. Word of mouth and recommendations from friends and family are the most effective means of discovering new apps. Consumers also consider factors like reviews, price, and app descriptions before downloading.
III. Social media apps tend to see the highest levels of regular usage. Apps that make consumers' lives easier through convenience and functionality are also regularly engaged with. But consumers quickly abandon apps that do
This document discusses strategies for marketing mobile apps to help them stand out and find their audience. It provides insights into the competitive app market and trends in consumer app usage and spending. Key points covered include understanding consumer behaviors, optimizing app pricing, marketing across different app categories and stores, and the importance of localization. Data on top performing apps and what drives downloads and revenue is also analyzed. The overall message is that a strategic approach to app marketing, pricing, and store optimization is crucial for app success.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
The document discusses trends in native advertising. It provides an overview of how native advertising is still nascent but growing rapidly. It then summarizes various studies and statistics on the use and effectiveness of native ads. These include findings that while most media buyers already use native ads, two-thirds plan to use them more. The benefits of native ads for advertisers are discussed, but challenges like measurement and alignment with objectives are also noted.
Similar to 2015 app reviewer survey: the secrets of how to get your app reviewed (20)
2. The explosive growth of apps shows no sign of
aba4ng, and that means there’s a rising number
of developers trying to get their apps no4ced
by journalists. There’s one small problem: how
can a finite number of media outlets possibly
write about the millions of apps already out
there -‐ with hundreds more launching every
week?
This online survey was conducted in late 2014.
Of the app review media that were approached
to take part, 69 responded, including journalists
from high traffic sites such as The Guardian,
148 apps, Gizmodo, IGN, Pocketgamer and
Slide To Play.
We invited responses from blogs and sites
around the world but the majority came from
the US -‐ s4ll the biggest app market, and
therefore the country with the highest
concentra4on of media covering apps. Despite
the journalists who responded mostly focusing
on mobile games there was a spread of other
types of app being reviewed by them too -‐
including kids/family and educa4onal apps.
Throughout this report, you’ll see quotes from
real journalists who kindly shared their opinions
with us. We’ve included as many as we can -‐
but have leW them unaXributed as many wished
to remain anonymous.
“how can a finite number of media
outlets possibly write about the
millions of apps already out there?”
3.
4. The focus on reviewing games over and above all other types
of apps reflects the reality that games make up the majority of
all apps on all the app stores. Whilst we all have plenty of
social and produc4vity apps that we use regularly, no other
category of apps has the same popularity or the same volume
of new app launches as games -‐ leading to a much higher
propor4on of column inches.
Aside from games, journalists covering new app launches in
other categories are clearly looking for products that catch
their aXen4on regardless of what kind of app they are. But
with with so much of the media’s focus being on games, it
means that other kinds of apps need to be really special to get
coverage.
When it comes to app review media, games receive
more than twice the attention of any other category.
5.
6. Respondents were also asked what opera4ng systems
they covered. Over 90% covered iOS whilst just over
60% covered Android. The volume of media that
covers other formats such as Windows and Blackberry
is rela4vely small as would be expected. The small
percentage of ‘other’ included outlets that covered
Mac and handheld gaming such as 3DS and PS Vita.
7. On average, how many review
requests do you receive a day?
Around 75% of the journalists who took part in
the survey said that they receive fewer than 20
requests a day. Although this may sound small,
that’s equal to 100 a week, more than 400 a
month, and close to 5,000 a year. And this is at
the lower end of the scale; at the other extreme,
almost 8% said they received over 50 requests a
day, which is a staggering 13,000 requests a year.
“almost 8% said they received over
50 requests a day, which is a
staggering 13,000 requests a year.”
8.
9. Unsurprisingly, the most important
considera4on for any app reviewer was
whether the app in ques4on was a good fit for
the site or magazine’s reader; in a nutshell, is it
relevant? As we’ll see in a later ques4on, it
seems that not enough developers and PRs are
considering this issue of relevance when
approaching the media, with too many using a
scaXergun approach in the hope of geeng
something to s4ck, which ul4mately is not
actually working.
The second most important factor is what the
app looks like based on its screenshots. Firstly,
screenshots show the graphical quality of an
app, which is a good indicator of overall quality,
and secondly, it’s easy to see from a screenshot
whether the descrip4on of the app in the pitch
or on the app store is accurate. So as well as
showcasing the app, screenshots are a litmus
test of whether the app lives up to the hype or
not.
Interes4ngly, the least important factor was
whether the app is based on a known brand or
license -‐ perhaps indica4ng that, when it comes
to apps, big brands don’t automa4cally mean
high quality.
10.
11. The biggest lesson here is relevance; sending a pitch
about an app that’s not relevant to readers was cited
by 58% of the journalists surveyed. Beyond that,
major reasons for not considering an app for review
were related to not sending through the right
informa4on, or pueng together a pitch that was
poorly wriXen or structured.
When you have at best a couple of minutes to go
through an email pitch, the posi4ves need to be clear
and concise, otherwise nine 4mes out of ten that
email won’t make it further than the trash.
12.
13. Sending out promo codes from the App Store was by far the most popular way to test and review apps,
and Android reviewers are mostly happy to receive app files directly. Half of the journalists surveyed
were also happy to use Teshlight -‐ perhaps an indicator of what propor4on of reviewers are happy to
look at pre-‐release game builds and work in progress.
14.
15. Contrary to the view that app reviewers sit aloof on their
thrones in an ivory tower (a view we would never profess
to sharing ourselves), our survey shows that journalists like
to use social media to interact directly with developers.
First and foremost though, our respondents like to use
social media as a discovery and news tool, to keep them
up to date with all the latest releases and announcements.
As well as being open to conversa4ons with known
developers and industry contacts, some of the journalists
use social media as a way to contact specific developers
and companies directly -‐ we’ve seen this with games like
last year’s sensa4on ‘Flappy Birds’, where the game
became a media talking point without any PR or marke4ng
at all. So for anyone planning on marke4ng an app, it
clearly makes sense to have some form of social media
profile in case a journalist finds it and wants to get in
touch.
16. Please select ONE of the following
statements that best applies to you
When it comes to the best way of pitching an
app, social media appears to have the same
appeal as thrones in ivory towers, with no media
preferring to be contacted via Facebook or
TwiXer. Despite the fact that many journalists
use TwiXer as part of their work, only a small
percentage (8.5%) were happy to use it as a
means of receiving pitches about apps.
Instead, journalists clearly like to keep it
tradi4onal, with 88% wan4ng to get an email,
and handful preferring to be reached via a web
form on their site.
17.
18. How likely is it that a pitch
will turn into a review? Not
very, judging by the responses
we had to this ques4on. Over
40% of respondents said that
fewer than one in ten of the
pitches they receive end up
geeng reviewed.
Taking an average from these
figures we can see that 70%
of journalists who responded,
publish reviews on less than
30% -‐ giving the average app
a less than one-‐in-‐three
chance of geeng coverage.
19. Do you use any newswires as a
source of information?
It can oWen be a difficult choice for developers
and PRs, as to whether using a newswire service
actually helps get trac4on with the press.
However, it’s preXy close to an even split between
journalists that do use them to discover apps to
write about, and those that don’t.
Looking at the different services cited, Games
Press was clearly the favourite -‐ likely due to the
much higher concentra4on of game reviewers
than any other kind. Aside from Games Press, the
most read wires were the long-‐established
services PRNewswire and Businesswire, followed
by PRWeb and Marketwire. But even these were
only read by fewer than one in four journalists -‐
with several other well-‐known wires geeng even
less recogni4on.
20.
21. The results of this survey -‐ and the
overwhelming sen4ment received from the
journalists who made the 4me to take part -‐
reflects what many PR professionals have
known for years, namely that a well-‐wriXen,
personalised pitch stands a much beXer chance
of geeng read than something poorly worded,
impersonal and blasted out willy-‐nilly. And
whilst marke4ng professionals and PR people
do offer a valuable service in helping
developers reach reviewers, it’s by no means a
certainty that coverage will result; as we’ve
seen, at best, you have a one in three chance of
making it from a pitch into an actual review.
One of the key factors in all this is quality and
originality. An app that looks and sounds
original will spark a journalist’s interest, and it’s
these apps which tend to dominate the media
coverage given to mobile apps. Even a great
pitch, fantas4c screenshots and a relevant app
for the readers will fail in comparison to an app
which has a genuine X-‐factor.
With so few app reviewers expected to cover
so many apps, it’s only logical that the
reviewers will focus on the 1% that either really
stand out, or capture the zeitgeist. The
downside of this is that it leaves many, many
disappointed developers whose apps simply
don’t get the coverage that they might deserve.
in summary…
22. Whilst you can’t guarantee success, you can ensure
failure. We hope that the insights contained in this -
the first ever survey of mobile app reviewers - help
developers, marketers and even journalists themselves
focus more on what works, and in that way make
everyone’s job that bit easier and more successful.
23. We are Big Ideas Machine and we love all things mobile.
We market apps and games as well as help technology
companies with their PR, marke>ng, social content and
launch strategies.
about us
App marke4ng is one of the things we’re best at. Not only
do we work with great developers old and new, but we’ve
also been app developers ourselves -‐ so we really can walk
the walk.
We believe that our experience and specialist knowledge
around apps, mobile games and the wider app ecosystem
sets us apart from other agencies -‐ and offers an effec4ve
way of self-‐publishing your app.
Get in touch and find out
how we can help with your
PR, marke>ng or app launch.
hello@bigideasmachine.com
www.bigideasmachine.com
@bigideasmachine