The document highlights various innovative online marketing strategies and digital initiatives implemented by libraries, such as contests, virtual tours, and engaging social media presences. Examples include the Kansas City Public Library's Pinterest contest and King's College Cambridge's virtual library tour. Additionally, it features interactive apps and gaming approaches by other libraries to enhance user engagement and promote library resources.

1. Online Marketing Showcase
SLA 2012, Chicago
LMD Marketing Division Breakfast

2. Kansas City Public Library - Pinterest
Kansas City Public Library ran a contest for patrons to ‘pin their perfect library’ during National
Library Week:
http://www.kclibrary.org/blog/kc-unbound/pin-your-perfect-library-pinterest-contest

3. Cambridge University
Library – Google+
Liberal use of attractive
images from their
collections make the
Cambridge University
Library Google+ feed
welcoming , interesting,
and visually pleasing.
https://plus.google.com/113204490368
601815357/posts

5. National Library of Latvia - website
The children’s web portal from the National Library of
Latvia offers an interactive interface in which figures
and animals appear in the tree.
The attractive designs continue past the front page
http://lasamkoks.lv/

6. Staff at NCSU libraries
decided to shake-up
the library induction
by challenging
students to a
scavenger hunt.
Using handouts,
Evernote, and Google
Docs they got
students navigating
the library, talking to
librarians- and
photographing the
evidence!
NCSU Libraries: Mobile
Scavenger Hunt http://connect.ala.org/files/Bur
ke_MCIG_ALA.pdf

7. King’s College,
Cambridge –
virtual tour
This virtual tour gives
users a chance to look
inside a historic library,
usually closed to the
public.
Users can move freely
around the library, and
click on question marks
for interesting snippets
about library history –
and unusual holdings!
http://www.kings.cam.ac.uk/library/virtual-tour/

8. University of Alberta Libraries -
YouTube
Click the screenshot to view this engaging and professional-looking video introduction
to the librarians of the University of Alberta libraries
http://www.youtube.com/watch?v=uiLq2axJPew

9. Bodleian Library,
University of
Oxford - app
The Treasures of the
Bodleian is a free app
(for iPhone, iPad and
Android devices) which
allows users to explore
some of the holdings of
the world-famous
Bodleian Library. The
app is packed with
information, images,
videos, podcasts, and
users are invited to
contribute to the debate
‘what is a treasure?’

10. Orkney Library & Archive – Facebook and Twitter
http://www.facebook. http://twitter.com
com/orkneylibraryand /OrkneyLibrary
archive
Orkney Library and Archive have won prizes for their irreverent and amusing social
media presences. They’re excellent at effectively linking current events to library staff
and stock, and posting interesting, unusual, and amusing items.

11. National Archives
and Records
Administration -
app
The Today’s Document
free app from the
National Archives contains
images of and information
about fascinating items
from the National
Archives. Users can share
documents with friends,
get further information
about the document, and
search for dates and items
of interest.

12. The University of Huddersfield - gaming
https://library.hud.ac.uk/lemontree/

13. Lycoming College - gaming
Goblin Threat uses a flash game to help students learn the basics of plagiarism
http://www.lycoming.edu/library/instruction/tutorials/plagiarismGame.aspx

14. Duke University Libraries - blogging
An award-winning blog, providing information and insight about scholarly communications,
copyright, and publications: http://blogs.library.duke.edu/scholcomm/

15. Carnegie Library of
Pittsburgh - blogging
A witty, entertaining and
attractive blog (and another
award winner) from staff at the
Carnegie Library of Pittsburgh.
Staff also run podcasts.
http://eleventhstack.wordpress.com