Kenneth Styner's PowerPoint on online marketing for realtors. Shows how a small business person can use the internet and social media to better market and promote their business with SEO techniques.

1. Online Marketing
For REALTORS

2. How do people find agents?
 42% buyers started their home
search online before talking to an
agent, 14% talked to an agent first
 42% of clients found agent through
referrals of friends, relatives or
neighbor
 10% found agent from web pages

3. You want to be the first
contact!
 78% of buyers and sellers chose
the first agent they talked to
 You want to be that agent

4. Being available online
 Major sites searched for houses:
 Zillow.com
 REALTOR.com
 Google.com
 All of these sites have profiles
for professionals. Is yours filled
out?

5. Clients screen their agents
online
 Yelp reviews
 Google ratings
 Linkedin Profile
 Usually first link under your name
 Professional web site
 How’s your online “reputation”?

6. Social Media and your
business
 Build and maintain relationships
 Be the “recommended” realtor
 Major social media:
 Facebook
 Google plus
 Twitter
 Pinterest and Instagram
 Active Rain (blogging)

7. Starting An Online Presence
 Make sure you completely fill
out as many online profiles as
possible, including pictures!
 Complete profiles are promoted!
 Start with:
 Linked in!!
 Realtor.com
 Zillow.com
 Professional Website

8. Social Media Mastery
 Claim your professional
Facebook
 Always post with pictures
 Post to all sites at least once a
week
 Follow the 80-20 rule
 Promote your accounts
 Blog

9. What do I post?
 Positive stories about your area
 Buyers are most interested in Safety,
Schools and Neighborhood Events
 Posts about your real estate
business (listings) should be no
more than 1 in 5
 Make business posts Client-Centric
when possible
 Make posts searchable (hash tags)