This document discusses trends in libraries in a Web 2.0 society and the new skills needed by library staff. It outlines trends like the shift from transactions to relationships, sorting demand rather than supply, and leveraging users' cognitive surplus. New skills discussed include communication, performance, facilitation, project management, and networking. Examples are given of Scandinavian libraries implementing services like recommendation engines, crowdsourced content, and social networking platforms to engage users.

1. Libraries in a 2.0 Society
Trends and skills needed -
Cases from Scandinavian Libraries

2. Agenda
Society 2.0 trends
• From transaction to relation
• Sorting out demand not supply
• The cognitive surplus
• Self-promoting and self-branding
• Network and partnership
New skills needed
• 23 Things - A platform for change
• Customer oriented skills
• Organizational skills

3. From transaction to relation

4. From transaction to relation
Using social network is the number
one Internet activity......

5. Libraries facilitates 'Facebook' for elderly

6. Q&A in cooperation with children and young adults

7. Mindspot is the users physical space for innovation

8. Sorting out demand not supply

9. Sorting out demand not supply
Gavin Potter:
"The 20th century was about sorting out supply. The 21st is going to be about
sorting out demand. The Internet makes everything available, but mere
availability is meaningless if the products remain unknown to potential buyers."
Read More http://www.wired.com/techbiz/media/magazine/16-03/mf_netflix?
currentPage=1

10. Personal recommendations from Amazon

11. Search-based RSS subject lists from bibliotek.dk

12. Value added information in
the catalog based on
statistics and partnerships

13. Recommendation based on subjective tagging

14. The cognitive surplus

15. The cognitive surplus
The Great Spare-Time Revolution:
Web 2.0 and social technology enables ordinary citizens to pool their free time for
activities they like and care about instead of using their free time to sleep in front
of the television set

16. The cognitive surplus
Clay Shirky:
"We can do a back-of-the-envelope calculation, for example, using Wikipedia, to
see how far we still have to go. All the articles, edits, and arguments about
articles and edits represent around 100 million hours of human labor. That’s a lot
of time. But remember: Americans watch about 200 billion hours of TV every
year.”
Read More - http://www.wired.com/magazine/2010/05/ff_pink_shirky/

17. Wiki-based local history in Norway

18. And in Elsinore, Denmark

19. Historical stories in cooperation with users

20. Reading clubs - online and in the physical space

21. Self-promoting and self-
branding

22. Self-promoting and self-branding
Christian Have:
"Today, the main focus in the annual employee development interview is salery,
duties, responsibilities and influence over your daily work. But in the future it will
also be about the employees possibilities for exposure and developing personal
brand?"
Read More - http://politiken.dk/debat/kroniker/ECE987530/beroemmelse--den-nye-
sammenhaengskraft-/ (in danish)

23. Crowdsourced artwork-catalog in Oslo, Norway

24. And in Copenhagen, Denmark

25. Network and partnership

26. Tips, tagging and ratings in partnership

27. Value added content from external sources (linked data)

28. Danish childrens library online

29. Flickr as external host of localhistory photos

30. Articles in cooperation with Wikipedia Denmark

31. New skills needed

32. New skills needed
Customer oriented skills:
• Communicator
• Performer
Organizational skills:
• Facilitator
• Project manager
• Network and outreach

33. 23 Things - A platform for change

34. 23 Things - A platform for change
Initially startet by Helene Blowers at PLCMC to encourage
library staff to explore web 2.0
Adopted by Copenhagen and Randers in Denmark and now
completed by app. 75% of all public Libraries in Denmark
Also widely adopted in the rest of Scandinavia
->
Basic skills, knowledge and understanding of the Web 2.0
paradigm
A new mindset and platform for change

35. Communicator

36. Communicator
http://goo.gl/UXNd7

37. Communicator
Sarah Houghton-Jan & Aaron Schmidt: Engaging Youths on their Own Terms
- http://www.sirsidynixinstitute.com/Resources/Attachments/Slides/houghton_20061010.p

38. Performer

39. Project manager
Now: deadline culture Future: Beta culture
Authority Negotiation
Deadline
New project culture Context
Release date Frequent updates
Censorship User inputs
Control Self-organization
Static Dynamic

40. Network and outreach

41. Network and outreach

42. Network and outreach

43. Lesson learned
A lot of participation by Librarians - User participation is a supplement
Focus on interaction and communication
It's hard to motivate users if the purpose isn't clear
Good 2.0 services are typically based on traditional library subjects
2.0 brands that stands out for themselves are a success
Good idea to implement 2.0 services as a combination between the
physical and the virtual library

44. Contact information
Esben Fjord
Head of development,
Gladsaxe Public Libraries
Phone: +45 2613 7057
Mail: esbenf@gladsaxe.dk
Skype: esben.fjord
URL for this presentation: http://goo.gl/STQU8