Online Branding - LinkedIn Skills

Employability
Coaching Workshop
LINKEDIN SKILLS

• A thorough understanding of an attractive
LinkedIn profile to assist learners market themselves
effectively.
• How to help the learners feel more confident and
prepared for upcoming interviews.
• To fill the knowledge gaps
Learning Objectives
© Gaurav Misra Fulbright | pgpdbygm@gmail.com

• Workshop Introduction & Kick Off
• Prework Discussion
• Building All Star LinkedIn Profile
• Exercise on LinkedIn Profile Building and Error
Analysis
• Wrap Up & Next Steps
Agenda

Training Objectives,
Agenda & Outlines
Please Refer to R.M. I

Workshop Introduction & Kick Off
• Welcoming Career Coaches & Student Mentors
• Objectives Overview
• Agenda Setting

‘Handshake Points’
Participate like a Kid.
Feel Free to Make Mistakes.
Ask Questions.
One Discussion at a Time Please.
Open Mindedness Appreciated.
👶

Prework Discussion
• Why Do Learners Need an Updated/ Perfected
LinkedIn Profile?
• Why a Learner’s Online Profile May Not Be
Working for him/ her?
• All-Star LinkedIn Profile Error Analysis

Q 1. Why Do Learners Need an
Updated/ Perfected LinkedIn Profile?
What Do You Think?

Q 2. Why a Learner’s Online Profile
May Not Be Working for him/ her?
Let’s Brainstorm & Share Your Thoughts!

Let’s Get to Know LinkedIn
from the Beginning… Reid Hoffman
Reference: https://www.youtube.com/watch?v=95GGL5iDSsQ

Social Media?!!
What Do You Do On Social Media?

Why Do Learners Need an Updated/
Perfected LinkedIn Profile?
Reference: https://www.youtube.com/watch?v=ZVlUwwgOfKw

All-Star LinkedIn Profile:
• 27 times more likely to be
found in recruiter searches.
• 3 times more profile traffic
from searches, the feed,
and your network.
• 40 Times More Likely to
Get Contacted.
• Only 51% of members
have a completed profile.
• Completed and All-star
profiles tend to rank higher
in LinkedIn’s search results

Everything You Need to
Know About Your LinkedIn
(SEO)
Please Refer to R.M. II

Error Analysis
Let’s Do A Quick Check!

Let’s Have a Closer Look
at Your Linked Profile!
Quick Reality Check

Building All Star LinkedIn Profile
• How to Build an All Star LinkedIn Profile?
• Essential LinkedIn Content Creation & Personal
Branding Strategies
• Tactics & Hacks to Improve Learners’ Visibility &
Using LinkedIn More Effectively

How to Build an All Star
LinkedIn Profile?
Let’s Get Started!

• Make sure you use your name consistently across
all application materials and communications with
prospective employers.
• Give a super brief explanation of what you
do/what you want to do.
• You have 120 characters, so use them!
(1) Name & Headline

TEAM TASK
‘Optimize Your LinkedIn’
Challenge
Please refer to LinkedIn Optimization
Worksheet I

• No bathroom selfies, Facebook fun pictures, pets,
kids, families or group photos.
• Profiles with a professional photo are 14 times more
likely to be viewed.
• Smile. It makes you seem more approachable.
• Choose a solid—or otherwise non-distracting—
background.
• Avoid full-body. Show your head and shoulders.
• Choose something recent that shows what you
look like now—not 10 years ago.
(2) Profile Picture

TEAM ACTIVITY
• Find 3 Funny/ Inappropriate/ Unimpressive LinkedIn
Profile Pictures.
• Find 3 Great/ Appropriate/ Impressive LinkedIn
Profile Pictures.
• Use This Tool & Test Your Own LinkedIn Profile
Picture, and read the Feedback
https://www.snappr.co/photo-
analyzer/?utm_source=zapier.com&utm_medium=referral&
utm_campaign=zapier

• A picture is worth 1,000 words
• Cover photo shows you have paid attention to
the details.
• Cover picture you choose should tell your
professional story in a visual way.
(3) Cover Photo

• Having a location makes you appear in 23 times
more searches.
• Add the industry that best applies to your current
career or the field you're trying to move into.
(4) Location
(5) Industry

• Summary is the #1 thing recruiters look at when
viewing profiles.
• Treat It Like a Cover Letter.
• Start strong with a catchy opening statement.
• Use optimized search terms/ key words
• Don't be afraid to inject some personality.
• Add context to your career story.
• Brag about your accomplishments.
• Utilize as much of the character limit as you can.
• Keep it readable with short paragraphs or bullet
points
(6) Summary

TEAM ACTIVITY
LinkedIn Summary Templates:
https://www.themuse.com/advice/5-templates-thatll-make-writing-
the-perfect-linkedin-summary-a-breeze
https://business.linkedin.com/talent-solutions/blog/linkedin-best-
practices/2016/7-linkedin-profile-summaries-that-we-love-and-how-to-
boost-your-own
https://learn.g2.com/how-to-use-linkedin

TEAM TASK
Challenge
Please refer to LinkedIn Optimization
Worksheet II

• Website, phone number, email address, Twitter
handle, and/or instant messaging account.
• With one position listed, you're likely to get up to
eight times more profile views.
• With more than one position listed, you're profile
gets viewed up to 29 more times.
• List your responsibilities and job related
accomplishments.
(7) Contact Information
(8) Experience

• You can include a description of your activities at
school/ college as well—things like courses you
took, awards you won, and societies you
participated in
• With at least five skills listed on a profiles, leads to
as much as 17 times more profile views and up to
31 times more messages from recruiters.
• Having endorsements & recommendations
significantly improves your search rankings.
(9) Education
(10) Skills, Endorsements &
Recommendations

Tactics & Hacks to Improve Visibility
& Using LinkedIn More Effectively
Please Refer to Resource Material

Do Educate Yourself a Little
bit More on this too…

TEAM TASK
Challenge

Wrap Up & Next Steps
• Closing
• Objectives Review
• Action Plan

Online Branding - LinkedIn Skills

Online Branding - LinkedIn Skills

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