Google launched in 1998 with an innovative search strategy that ranked results based on popularity and keywords. It now performs over a billion searches per day across many languages and countries. Google generates most of its revenue from advertising on its sites. It offers many products including search, advertising, applications and enterprise products. The document discusses how companies like Google develop products online, focusing on attributes, branding, support services and labeling to create value for customers. It provides examples of how Google and other companies have built their brands and launched new products online over time.
Google's success stems from its innovative search strategy that ranks results based on popularity and keywords. It performs 1 billion searches per day and generates revenue through search licensing and advertising. Google pays close attention to delivering value and eyeballs to advertisers. Its product mix includes 24 search products and 20 applications. Customer value online is created through beneficial product attributes, branding, support services, and labeling that outweigh costs. Firms can extend existing brands online or create new ones, and must choose effective domain names.
Google launched in 1998 with an innovative search strategy that ranked results by popularity and keywords. It now handles over a billion searches daily in 181 countries. Google generates 96% of its revenue from advertising and has a diverse product portfolio including search, advertising, applications and enterprise products. The documents discuss Google's story and success, important branding and product decisions for online businesses, and strategies for managing a company's product mix.
Marketing mix The series of seven key variables )Product, Price, Place, Promotion, People, Process and Physical evidence( that are varied by marketers as part ...
https://pdfsearchengine.xyz
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communicationhttps://www.blogger.com/blog/posts
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
http://monishaakther.ezyro.com/
This document discusses the marketing mix and how digital media has impacted its elements. It covers the traditional 4Ps of marketing (Product, Price, Place, Promotion), as well as additional elements like People, Process, and Physical Evidence. Some key points:
- Digital options have expanded ways to vary product offerings, such as through customization or bundling physical and digital goods.
- New digital products allow for subscription, pay-per-view, or ad-supported models.
- Online research makes product development and testing faster and more affordable.
- Branding is especially important online due to limited physical cues, and digital channels shape brand perception and experience.
Best Digital Marketing Course in hyderabadkrishnap88
This document discusses the marketing mix and how digital media has impacted its elements. It covers the traditional 4Ps marketing mix framework (product, price, place, promotion) as well as the expanded 7Ps framework (which also includes people, process, and physical evidence). It then focuses specifically on how digital media has influenced the "product" element of the marketing mix, providing options for varying the core product, offering digital products, changing the extended product, conducting online research, and speeding up new product development and diffusion.
This document discusses the marketing mix and how digital media has impacted its elements. It covers the traditional 4Ps marketing mix framework (product, price, place, promotion) as well as the expanded 7Ps framework (which also includes people, process, and physical evidence). It provides details on how digital media has provided new opportunities to vary different elements of the marketing mix, such as allowing for mass customization of products, bundling digital and physical products, and using digital channels for market research and new product development.
Google's success stems from its innovative search strategy that ranks results based on popularity and keywords. It performs 1 billion searches per day and generates revenue through search licensing and advertising. Google pays close attention to delivering value and eyeballs to advertisers. Its product mix includes 24 search products and 20 applications. Customer value online is created through beneficial product attributes, branding, support services, and labeling that outweigh costs. Firms can extend existing brands online or create new ones, and must choose effective domain names.
Google launched in 1998 with an innovative search strategy that ranked results by popularity and keywords. It now handles over a billion searches daily in 181 countries. Google generates 96% of its revenue from advertising and has a diverse product portfolio including search, advertising, applications and enterprise products. The documents discuss Google's story and success, important branding and product decisions for online businesses, and strategies for managing a company's product mix.
Marketing mix The series of seven key variables )Product, Price, Place, Promotion, People, Process and Physical evidence( that are varied by marketers as part ...
https://pdfsearchengine.xyz
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communicationhttps://www.blogger.com/blog/posts
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
http://monishaakther.ezyro.com/
This document discusses the marketing mix and how digital media has impacted its elements. It covers the traditional 4Ps of marketing (Product, Price, Place, Promotion), as well as additional elements like People, Process, and Physical Evidence. Some key points:
- Digital options have expanded ways to vary product offerings, such as through customization or bundling physical and digital goods.
- New digital products allow for subscription, pay-per-view, or ad-supported models.
- Online research makes product development and testing faster and more affordable.
- Branding is especially important online due to limited physical cues, and digital channels shape brand perception and experience.
Best Digital Marketing Course in hyderabadkrishnap88
This document discusses the marketing mix and how digital media has impacted its elements. It covers the traditional 4Ps marketing mix framework (product, price, place, promotion) as well as the expanded 7Ps framework (which also includes people, process, and physical evidence). It then focuses specifically on how digital media has influenced the "product" element of the marketing mix, providing options for varying the core product, offering digital products, changing the extended product, conducting online research, and speeding up new product development and diffusion.
This document discusses the marketing mix and how digital media has impacted its elements. It covers the traditional 4Ps marketing mix framework (product, price, place, promotion) as well as the expanded 7Ps framework (which also includes people, process, and physical evidence). It provides details on how digital media has provided new opportunities to vary different elements of the marketing mix, such as allowing for mass customization of products, bundling digital and physical products, and using digital channels for market research and new product development.
This document discusses the marketing mix and how digital media has impacted its elements. It covers the traditional 4Ps model as well as an expanded 7Ps model that includes people, process, and physical evidence. Each element of the marketing mix is discussed in the context of digital opportunities, including options for varying products, conducting online research, speeding new product development and diffusion, branding strategies, and creating brand experiences. The key impacts of digital media on the marketing mix are the ability to mass customize products, bundle digital and physical offerings, conduct low-cost online research, and rapidly develop and spread new products globally through digital channels.
UNIT 1 INTRODUCTION to Digital MarketingRupalNahar1
The document discusses the marketing mix, which refers to the 4Ps of product, price, place and promotion originally proposed by Jerome McCarthy in 1960. It was later extended to the 7Ps to include people, process and physical evidence to better reflect service delivery. Digital media and technology provide many new opportunities to vary the marketing mix and create new routes to competitive advantage. Each element of the marketing mix (product, price, place, promotion, people, process and physical evidence) is discussed in the document in the context of digital implementation.
The document discusses how Amazon utilizes different elements of the marketing mix in a digital context. It covers how Amazon leverages long tail keywords to increase product selection, uses its logo and brand to represent convenience and customer satisfaction, maintains price transparency online, offers various purchase channels, and promotes through targeted digital advertising. The document also examines how customer service, processes, and Amazon's digital properties provide a physical evidence of the brand experience.
The document provides information about a marketing and branding firm including the services they offer such as creative branding, web design, advertising, and search engine optimization. It then lists various clients the firm has worked with across different industries and provides examples of projects completed for each client that involved branding, web design, strategy, and other services. The document also includes a biography of the principal of the firm, Don Alden, outlining his experience and background.
1 Hritik Sihra BUS 192 E-Business Plan Design an.docxrobert345678
1
Hritik Sihra
BUS 192
E-Business Plan Design and Analysis
Business Name
Double Deals Firm
Mission Statement
Make ourselves indispensable to our clientele by providing them with the most engaging
online purchasing experience imaginable.
Company Description
The main headquarters of Double Deals Firms are located in Bentonville, Arkansas, in
the United States. The Federal Trade Commission's (FTC) principles and regulations govern
Double Deals Corporation's incorporation, despite the fact that there is no single regulatory
entity in the United States that is responsible for regulating e-business. The mission of the
organization is to improve the standard of living of as many people as possible across the globe
through the distribution of high-quality goods. As of the 31st of December in the year 2022,
Product/Services Summary
The garments, grooming products, sporting goods, personal care items, personal care
products, sporting goods, personal care items, furniture, consumer electronics, stationery, kitchen
products, groceries, and musical instruments are some of the product lines offered by the Double
Deals company.
2
Competitor Analysis (both digital and physical)
Double dealing Firms anticipates engaging in direct or indirect competition for market
share with a great number of other corporations in the United States and around the world. The
company will quickly expand to become one of the largest organizations in the e-commerce
market as well as in the world, despite the fact that it is just beginning as a little online retail
shop at this time. There are primarily two types of businesses that are in competition with this
company: internet competitors and physical competitors. Competition for double offers Firms in
the online area may come from companies like as Overstock, and Alibaba, to name just a few of
the available options. Even though the majority of Double deals Firms' revenue will come from
online sales, the company will still have a large position in the market for traditional brick-and-
mortar stores. In the realm of traditional brick-and-mortar retail, Double Deals Firms anticipates
facing potential competition from the likes of Walmart, Big Lots, Target, and Costco, amongst
other well-established businesses.
Marketing Strategy (4 Ps of marketing)
Product, Price, Place, and Promotion are referred to as the "Four P's of Marketing," which
is another name for the "Marketing Mix." These are the four main components that make up a
marketing plan (Zebari et al., 2019). DoubleDeals Firms seeks to improve its chances of raising
product awareness as well as improving consumer engagement, conversion, loyalty, and
retention by paying attention to these components. Regarding the product aspect, the corporation
intends to concentrate its efforts on selling and marketing commodities that put the requirements,
interests, and preferences of customers in t.
How digital marketing has transformed marketing What are digital and multichannel marketing Introduction to digital marketing strategy Introduction to digital marketing .
This document discusses digital marketing strategies and concepts. It covers how digital marketing has transformed marketing through digital devices, platforms, media, data and technology. It also defines digital and multichannel marketing, and discusses paid, owned and earned media. The document introduces key aspects of developing a digital marketing strategy, and applications of digital marketing.
This document provides an overview of key topics in digital marketing, including:
- How digital marketing has transformed marketing by managing digital interactions through various devices, platforms, media, data, and technology.
- Definitions and examples of digital marketing, multichannel marketing, and the differences between e-commerce and digital business.
- Considerations for developing an effective digital marketing strategy that is integrated with other marketing channels.
- Challenges in developing and managing a digital marketing strategy and a framework for the strategy development process.
This document provides an overview of key topics in digital marketing, including:
- How digital marketing has transformed marketing by managing digital interactions through various devices, platforms, media, data, and technology.
- Definitions and examples of digital marketing, multichannel marketing, and the differences between e-commerce and digital business.
- Considerations for developing an effective digital marketing strategy that is integrated across channels to manage the online customer lifecycle.
- Challenges in developing digital marketing strategy and a framework for the strategy development process.
This document discusses digital marketing strategies and concepts. It covers how digital marketing has transformed marketing through digital devices, platforms, media, data and technology. It also defines digital and multichannel marketing, and discusses paid, owned and earned media. The document introduces key aspects of developing a digital marketing strategy, and applications of digital marketing.
1) The presentation discusses brand strategy and defines a brand as an identifying mark for products or services that gives instant recognition and may reduce promotional costs.
2) It notes some challenges brands face like language differences, brand acquisitions, and country of origin perceptions. It suggests that brands can build trust, be transparent, and use customer feedback.
3) Interbrand is introduced as the world's largest brand consultancy, helping clients make brands central to business strategy. Top brands like Coca-Cola, IBM, and Microsoft are discussed in terms of their brand strengths in recent years.
The document outlines 10 strategic revenue drivers that companies can leverage through web 2.0 and social media, including initial customer engagement, customer education and entertainment, word of mouth marketing, active customer participation, and relationship building. It provides case studies of different companies that have successfully utilized each of the 10 drivers. Additionally, it introduces a new tool called EQ PulseTM - Web 2.0 that analyzes a company's effectiveness across the 10 drivers and provides recommendations for improvement.
Cobranding involves a marketing partnership between two or more brands to promote each other's products. There are several types of cobranding partnerships like ingredient branding, promotional sponsorship, and value chain cobranding. Ingredient branding specifically highlights a component of one brand that is contained within another brand's product. This helps create brand equity for the ingredient and adds value to the overall product. Some examples discussed are Intel Inside campaign, Nike collaborating with Apple on a sports kit, and Louis Vuitton designing luggage for BMW cars. Cobranding provides benefits like reduced costs, increased consumer loyalty and awareness, but also risks dragging down brand reputation if the partnership is not well-aligned.
This document provides an overview of internet reputation and marketing management. It discusses key topics such as why internet reputation management (IRM) is important, internet branding, reputation analysis reports, internet marketing research, search engine optimization, social media marketing, and the benefits, scope and duties of an IRM expert. The document aims to introduce readers to the various components of managing an online reputation and digital marketing strategies.
This document discusses e-commerce marketing and advertising concepts. It covers various online marketing strategies and tools, including search engine marketing, display ads, email marketing, affiliate marketing, social media marketing and more. It also discusses how consumers behave online, the online purchasing decision process, and strategies for establishing customer relationships and building trust online. Multi-channel marketing approaches are emphasized. Key topics covered include online advertising, video ads, consumer demographics and online usage, and models of online consumer behavior.
The document discusses marketing issues unique to entrepreneurial firms. It covers three key steps in selecting a target market: segmenting the market, choosing a target segment, and establishing a unique positioning within that segment. It also defines branding and the importance of a brand for entrepreneurs. Finally, it outlines the four Ps of marketing - product, price, promotion, and place - that entrepreneurial firms use.
This chapter discusses new digital media and how marketers use various media channels. It describes different types of media including broadcast, print, narrowcast, and pointcast. It also covers social media, blogs, online communities and how companies can build communities. The chapter discusses search engine optimization and paid search marketing. It provides examples of how companies measure the effectiveness of online advertising campaigns.
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. New, inexpensive tools can help you increase your conversion rate and generate more leads with little effort. This presentation touches on generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, Conversion Rate Optimization fundamentals, and more.
This document provides an overview of key concepts in statistics for management including data collection methods, primary and secondary data, sampling techniques, measures of central tendency, measures of dispersion, probability theory, probability distributions, the normal distribution, and hypothesis testing. It defines primary and secondary data collection methods. It also describes probability sampling techniques like simple random sampling, stratified sampling, and cluster sampling as well as non-probability techniques. Key concepts around measures of central tendency like the mean, median and mode are explained. The document also covers variance, standard deviation, and the normal distribution. It concludes with defining the null and alternative hypotheses.
Demo presentation SVPISTM Sampling and scales.pptxPradeep513562
This document discusses research methodology concepts including sampling techniques, scales of measurement, and validity and reliability. It describes common sampling techniques like simple random sampling, stratified sampling, and cluster sampling. It explains that probability sampling allows results to be generalized while nonprobability sampling does not. Various scales of measurement are outlined including nominal, ordinal, interval, and ratio scales. The key difference between reliability and validity is explained - reliability refers to consistency of measurement and validity refers to measuring what was intended.
This document discusses the marketing mix and how digital media has impacted its elements. It covers the traditional 4Ps model as well as an expanded 7Ps model that includes people, process, and physical evidence. Each element of the marketing mix is discussed in the context of digital opportunities, including options for varying products, conducting online research, speeding new product development and diffusion, branding strategies, and creating brand experiences. The key impacts of digital media on the marketing mix are the ability to mass customize products, bundle digital and physical offerings, conduct low-cost online research, and rapidly develop and spread new products globally through digital channels.
UNIT 1 INTRODUCTION to Digital MarketingRupalNahar1
The document discusses the marketing mix, which refers to the 4Ps of product, price, place and promotion originally proposed by Jerome McCarthy in 1960. It was later extended to the 7Ps to include people, process and physical evidence to better reflect service delivery. Digital media and technology provide many new opportunities to vary the marketing mix and create new routes to competitive advantage. Each element of the marketing mix (product, price, place, promotion, people, process and physical evidence) is discussed in the document in the context of digital implementation.
The document discusses how Amazon utilizes different elements of the marketing mix in a digital context. It covers how Amazon leverages long tail keywords to increase product selection, uses its logo and brand to represent convenience and customer satisfaction, maintains price transparency online, offers various purchase channels, and promotes through targeted digital advertising. The document also examines how customer service, processes, and Amazon's digital properties provide a physical evidence of the brand experience.
The document provides information about a marketing and branding firm including the services they offer such as creative branding, web design, advertising, and search engine optimization. It then lists various clients the firm has worked with across different industries and provides examples of projects completed for each client that involved branding, web design, strategy, and other services. The document also includes a biography of the principal of the firm, Don Alden, outlining his experience and background.
1 Hritik Sihra BUS 192 E-Business Plan Design an.docxrobert345678
1
Hritik Sihra
BUS 192
E-Business Plan Design and Analysis
Business Name
Double Deals Firm
Mission Statement
Make ourselves indispensable to our clientele by providing them with the most engaging
online purchasing experience imaginable.
Company Description
The main headquarters of Double Deals Firms are located in Bentonville, Arkansas, in
the United States. The Federal Trade Commission's (FTC) principles and regulations govern
Double Deals Corporation's incorporation, despite the fact that there is no single regulatory
entity in the United States that is responsible for regulating e-business. The mission of the
organization is to improve the standard of living of as many people as possible across the globe
through the distribution of high-quality goods. As of the 31st of December in the year 2022,
Product/Services Summary
The garments, grooming products, sporting goods, personal care items, personal care
products, sporting goods, personal care items, furniture, consumer electronics, stationery, kitchen
products, groceries, and musical instruments are some of the product lines offered by the Double
Deals company.
2
Competitor Analysis (both digital and physical)
Double dealing Firms anticipates engaging in direct or indirect competition for market
share with a great number of other corporations in the United States and around the world. The
company will quickly expand to become one of the largest organizations in the e-commerce
market as well as in the world, despite the fact that it is just beginning as a little online retail
shop at this time. There are primarily two types of businesses that are in competition with this
company: internet competitors and physical competitors. Competition for double offers Firms in
the online area may come from companies like as Overstock, and Alibaba, to name just a few of
the available options. Even though the majority of Double deals Firms' revenue will come from
online sales, the company will still have a large position in the market for traditional brick-and-
mortar stores. In the realm of traditional brick-and-mortar retail, Double Deals Firms anticipates
facing potential competition from the likes of Walmart, Big Lots, Target, and Costco, amongst
other well-established businesses.
Marketing Strategy (4 Ps of marketing)
Product, Price, Place, and Promotion are referred to as the "Four P's of Marketing," which
is another name for the "Marketing Mix." These are the four main components that make up a
marketing plan (Zebari et al., 2019). DoubleDeals Firms seeks to improve its chances of raising
product awareness as well as improving consumer engagement, conversion, loyalty, and
retention by paying attention to these components. Regarding the product aspect, the corporation
intends to concentrate its efforts on selling and marketing commodities that put the requirements,
interests, and preferences of customers in t.
How digital marketing has transformed marketing What are digital and multichannel marketing Introduction to digital marketing strategy Introduction to digital marketing .
This document discusses digital marketing strategies and concepts. It covers how digital marketing has transformed marketing through digital devices, platforms, media, data and technology. It also defines digital and multichannel marketing, and discusses paid, owned and earned media. The document introduces key aspects of developing a digital marketing strategy, and applications of digital marketing.
This document provides an overview of key topics in digital marketing, including:
- How digital marketing has transformed marketing by managing digital interactions through various devices, platforms, media, data, and technology.
- Definitions and examples of digital marketing, multichannel marketing, and the differences between e-commerce and digital business.
- Considerations for developing an effective digital marketing strategy that is integrated with other marketing channels.
- Challenges in developing and managing a digital marketing strategy and a framework for the strategy development process.
This document provides an overview of key topics in digital marketing, including:
- How digital marketing has transformed marketing by managing digital interactions through various devices, platforms, media, data, and technology.
- Definitions and examples of digital marketing, multichannel marketing, and the differences between e-commerce and digital business.
- Considerations for developing an effective digital marketing strategy that is integrated across channels to manage the online customer lifecycle.
- Challenges in developing digital marketing strategy and a framework for the strategy development process.
This document discusses digital marketing strategies and concepts. It covers how digital marketing has transformed marketing through digital devices, platforms, media, data and technology. It also defines digital and multichannel marketing, and discusses paid, owned and earned media. The document introduces key aspects of developing a digital marketing strategy, and applications of digital marketing.
1) The presentation discusses brand strategy and defines a brand as an identifying mark for products or services that gives instant recognition and may reduce promotional costs.
2) It notes some challenges brands face like language differences, brand acquisitions, and country of origin perceptions. It suggests that brands can build trust, be transparent, and use customer feedback.
3) Interbrand is introduced as the world's largest brand consultancy, helping clients make brands central to business strategy. Top brands like Coca-Cola, IBM, and Microsoft are discussed in terms of their brand strengths in recent years.
The document outlines 10 strategic revenue drivers that companies can leverage through web 2.0 and social media, including initial customer engagement, customer education and entertainment, word of mouth marketing, active customer participation, and relationship building. It provides case studies of different companies that have successfully utilized each of the 10 drivers. Additionally, it introduces a new tool called EQ PulseTM - Web 2.0 that analyzes a company's effectiveness across the 10 drivers and provides recommendations for improvement.
Cobranding involves a marketing partnership between two or more brands to promote each other's products. There are several types of cobranding partnerships like ingredient branding, promotional sponsorship, and value chain cobranding. Ingredient branding specifically highlights a component of one brand that is contained within another brand's product. This helps create brand equity for the ingredient and adds value to the overall product. Some examples discussed are Intel Inside campaign, Nike collaborating with Apple on a sports kit, and Louis Vuitton designing luggage for BMW cars. Cobranding provides benefits like reduced costs, increased consumer loyalty and awareness, but also risks dragging down brand reputation if the partnership is not well-aligned.
This document provides an overview of internet reputation and marketing management. It discusses key topics such as why internet reputation management (IRM) is important, internet branding, reputation analysis reports, internet marketing research, search engine optimization, social media marketing, and the benefits, scope and duties of an IRM expert. The document aims to introduce readers to the various components of managing an online reputation and digital marketing strategies.
This document discusses e-commerce marketing and advertising concepts. It covers various online marketing strategies and tools, including search engine marketing, display ads, email marketing, affiliate marketing, social media marketing and more. It also discusses how consumers behave online, the online purchasing decision process, and strategies for establishing customer relationships and building trust online. Multi-channel marketing approaches are emphasized. Key topics covered include online advertising, video ads, consumer demographics and online usage, and models of online consumer behavior.
The document discusses marketing issues unique to entrepreneurial firms. It covers three key steps in selecting a target market: segmenting the market, choosing a target segment, and establishing a unique positioning within that segment. It also defines branding and the importance of a brand for entrepreneurs. Finally, it outlines the four Ps of marketing - product, price, promotion, and place - that entrepreneurial firms use.
This chapter discusses new digital media and how marketers use various media channels. It describes different types of media including broadcast, print, narrowcast, and pointcast. It also covers social media, blogs, online communities and how companies can build communities. The chapter discusses search engine optimization and paid search marketing. It provides examples of how companies measure the effectiveness of online advertising campaigns.
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. New, inexpensive tools can help you increase your conversion rate and generate more leads with little effort. This presentation touches on generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, Conversion Rate Optimization fundamentals, and more.
Similar to strauss_emktg6_ppt09_-_l_r_-_7_ed.ppt (20)
This document provides an overview of key concepts in statistics for management including data collection methods, primary and secondary data, sampling techniques, measures of central tendency, measures of dispersion, probability theory, probability distributions, the normal distribution, and hypothesis testing. It defines primary and secondary data collection methods. It also describes probability sampling techniques like simple random sampling, stratified sampling, and cluster sampling as well as non-probability techniques. Key concepts around measures of central tendency like the mean, median and mode are explained. The document also covers variance, standard deviation, and the normal distribution. It concludes with defining the null and alternative hypotheses.
Demo presentation SVPISTM Sampling and scales.pptxPradeep513562
This document discusses research methodology concepts including sampling techniques, scales of measurement, and validity and reliability. It describes common sampling techniques like simple random sampling, stratified sampling, and cluster sampling. It explains that probability sampling allows results to be generalized while nonprobability sampling does not. Various scales of measurement are outlined including nominal, ordinal, interval, and ratio scales. The key difference between reliability and validity is explained - reliability refers to consistency of measurement and validity refers to measuring what was intended.
This document provides guidance on creating compelling research manuscripts. It discusses identifying quality research publications and constructing the structure of a research article. It outlines the typical sections of a research paper like introduction, literature review, methodology, results, and discussion. It also addresses title, abstract, conclusions, and future research. Instructional methods include lectures and demonstrations. The document recommends resources like reference managers and academic databases. It emphasizes writing clearly and concisely while avoiding plagiarism.
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This document discusses who conducts business research and the research process. It provides examples of syndicated data providers, specialty business research firms, communication agencies, consultants, and trade associations that conduct business research. It describes why studying business research is important and defines business research. The document outlines the research process including problem discovery and definition, determining the unit of analysis, and methods of research such as descriptive, correlational, experimental, exploratory, and explanatory research. It discusses classifying research based on application and logic. Finally, it covers the research stages from clarifying the research question to reporting results.
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This chapter discusses the research proposal. The purpose of a research proposal is to present the research question and its importance, discuss related past research, and suggest the necessary data. All research has a sponsor that provides funding, either a company or academic institution. Developing a proposal allows the researcher to plan steps, serve as a guide, and estimate time and budgets. Proposals can be internal or external and range from exploratory to large-scale professional studies costing millions. The proposal should be structured into modules that are tailored for the intended audience. Key modules include an executive summary, problem statement, research objectives, literature review, importance, design, analysis, results, qualifications, budget, schedule, and appendices.
The document outlines various topics related to online distribution channels and e-business models. It describes the three major functions of a distribution channel as transactional, logistical, and facilitating. It then explains the different types of online channel intermediaries and models, including brokers, agents, online retailing/e-commerce, m-commerce, and social commerce. It also discusses how the Internet is affecting channel length and functions.
The document discusses the importance of using analytics and data-driven decision making in businesses. It argues that relying solely on intuition and experience can be limiting, while incorporating analytics provides benefits such as understanding customer behaviors, predicting market shifts, and improving efficiency. The document also outlines key factors ("THE ANALYTICAL DELTA") that are necessary for successfully implementing analytics initiatives, including accessible high-quality data, enterprise-wide support and leadership, clear strategic targets, and sufficient analytical talent.
The document discusses the prerequisites for effective data analytics. It outlines seven key aspects of data that must be addressed: structure, uniqueness, integration, quality, access, privacy, and governance. For each aspect, examples are provided of how companies have leveraged their data through analytics. The document emphasizes that while perfect data is impossible, organizations should focus on the most critical data needed for decision making and prioritize analysis over endless data cleanup efforts. High-level management support and clear roles for data ownership are important for effective data governance.
Definitions Tamil nadu tenders act.pptxPradeep513562
This document defines key terms related to tenders and procurement in Tamil Nadu, India. It defines construction, goods, domestic small scale industrial unit, tender, tender bulletin, tender document, government, supply and installation contract, fixed rate contract, lump-sum contract, multi-stage tender, piece-work contract, turn-key contract, lowest tender, procurement, pre-qualification, two-cover system, and earnest money deposit. It provides concise descriptions of each term.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
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This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.