The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables)

@nozurbina #LavaCon
Integrating our Online and Offline worlds
Noz Urbina
Founder and Content Strategist
Urbina Consulting
urbinaconsulting.com/about-you

Integrating our online &
offline worlds
@nozurbina

@nozurbinaMe (Noz Urbina)
Content strategist
Consultant/trainer
Author
Futurist /Translator
1 year anniversary
celebrationist!
H2H (B2C/B2B)
urbinaconsulting.com

The IoT
revelation
The wearables
revelation
The 4D
content
revelation
Thesis:There is no longer an online and offline world.
Holding on to that paradigm hurts communication.

Digital =
computerised
(but use
interchangeably
with ‘Online’)
Offline =
our physical,
material
world
Online =
mediated via
the internet

@nozurbinaWe conceive content in 2D

@nozurbinaCustomer experience is 4D
1. Length
2. Width
3. Depth
– “Drill down”
– Progressive disclosure
– Multi-asset relationships /
references
– Search/Social
4. Time
– Dynamic, real-time content
– Audience/context-specific content
12
3
6
9

@nozurbinaCustomer experience is 4D
“I want an answer
now, please!”
(Oct 14, 2015. 16:55 pm)
Planning, structures and
strategies have to be time
and depth aware

@nozurbinaTwitter & depth (3rd Dimension)
• More metadata = more perspectives

@nozurbinaKindle & depth (3rd dimension)
Kindle XRay

@nozurbinaKindle & time (4th dimension)

@nozurbinaTravel sites & time
• Expedia

@nozurbina4D content revelation: lesson
Don’t think digital users,
think people

Images property of
McDonalds Corporation
Digital or
physical world?

Happystudio.com
Images property of
McDonalds Corporation
Online or
physical world?

In-context, immediate,
measurable feedback.
Expect more of this, and
with personal ID’ing of
those giving ratings.
Digital or
physical world?

Taxonomy & UI
“Like buttons”
Data collection Metrics
ROI
(http://youtu.be/P-CUannVYNc)
Challenge:
Real time
content
curation
aka How I DJed a
House Party with
Content Strategy

Full case study:
bit.ly/theCSDJ

@nozurbinaIoT revelation: lesson
Think outside the box screen

The IoT
relevation
The wearables
revelation
The 4D
content
revelation
Thesis:There is no longer an online and offline world.
Holding on to that paradigm hurts communication.

@nozurbina
What are wearable
devices?

@nozurbinaWearables
• Watch
• Wristband
• Armbands
• Belt clip
• Body-embedded
• Headmounted
– PIP, Overlay (augmented reality),
Virtual reality, EEG
• Clothing
– Shirt, Short, Glove/band, Ring,
Pants
• Sport & fitness
• Quantified self
• Healthcare
• Security
• Gaming
• Control
– Computer, music, industrial equip,
military, home appliances
• Data accessibility
• Fashion
• Efficiency & convenience
Form factor Application

@nozurbina
They’re
new
http://blog.precisiondialogue.com/category/user-research/eye-tracking/ http://www.popsci.com/technology/article/2012-07/marketers-tap-eye-tracking-and-brain-monitoring-get-inside-consumers-heads

They're
diverse
http://devices.verizonwireless.com/content/dam/innovation/Device%20Images/Snaptracs,%20Inc./ColliePuppy_RF_W.png http://www.dairymaster.com/heat-detection/

They're
getting less
ugly
Control

Generated
Reality
They're not
new!

http://bit.ly/nbigbadweb
Um….

@nozurbina
How wearables unify
the world(s)

@nozurbina
How wearables unify
the world(s)
They’re
puzzle
piece
a

@nozurbina
90% of
participants
Multiscreening
Google
Multiscreening
Report, 2012

@nozurbina
Hi! Check
it out!
Omnichannel
Multichannel =
Same content / 2D
Omnichannel =
contextually-
appropriate / 4D

@nozurbina
Google UA knows
you regardless of
device

@nozurbina
http://moveableonline.com/blog/2013/05/28/why-you-should-set-up-googles-new-universal-analytics-asap/
Movableonline.com

@nozurbina
Generated
Reality
94% of businesses say
personalization is key
to success
econsultancy.com
48% of shoppers
would like to use a
phone to shop
while in stores
luxurydaily.com

@nozurbina
Don’t just take my
word for it
Tango RoomAlive Cave

@nozurbinaWearables revelation: lesson
The interface is disappearing

@nozurbinaAdaptive content
Embedding specific semantics & structure in our
content enables contextually-appropriate and seamless
online/offline experiences
12
3
6
9
12
3
6
9

@nozurbina
60
The gaming industry has been doing content-
enabled world-design for 20 years.
Reality needs to catch up with virtual reality.

bit.ly/1youFd7
‘Are wearables there
yet’?
Will you be there yet
when they are?
There is no more
internet of things
There are just things

Griffin the bear has
been travelling with
me for two weeks.
He’s part of a
project on the
power of global
social/tech
networks

My new proposed law:
“Moore’s law of
human generations”.
Childhood tech literacy
is driving down time-
to-culture-gap.

Valencia, Spain
Krakow, Poland Frankfurt, Germany
Cullera, Spain Paris, France

Copenhagen, Denmark Napatech Nov 24-25 (2 days)
Boston, USA Gilbane Dec 2
…your offices?
Contact us about hosting an open workshop in your facilities. If
it happens, you can send some of your staff free of charge.bit.ly/uc-events
WORKSHOP
Adaptive content modelling
for omnichannel UX
Thank you!
(Q&A?)

The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables)

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The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables)

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