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Onefootball - NOAH15 Berlin

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NOAH Advisors
NOAH Advisors

Fitness, Wearables & Sport Challengers - Presentation by Lucas von Cranach, Founder & CEO of Onefootball at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.

Sports
1 of 17
2 © Onefootball GmbH / Kurztitel der Präsentation / 2014/10/27 Onefootball Lucas von Cranach Founder & CEO
SAVE THE DATE GET YOUR TICKET NOW! www.noah-conference.com/request-invitation Old Billingsgate, London Tempodrom, Berlin 12-13 NOV2015 8 - 9 JUN2016
2 Football for the people. We deliver the best mobile experience for football fans around the world, connecting them socially and emotionally like no other.
3 © Onefootball GmbH / <Kurztitel der Präsentation> / <20YY-MM-DD> 90% of the 16-18 year old access the internet through their smartphone. Source: Bitkom - https://www.bitkom.org/files/documents/BITKOM_Studie_Jung_und_vernetzt_2014.pdf
4 >350m football fans 
 on smartphones! Sources: A. T. Kearney, The Sports Market, The Global Sports Media Consumption Report 2014 1 billion fans 350 million mobile 100 billion EUR
What football fans spend on their clubs. 5 780 € 87 € 435 € 340 € 249 € TV Food & Drinks Tickets Mechandizing Travel Germany 1,891 € per season 900 € 108 € 1452 € 240 € 216 € Spain 2,916 € per season 2014, lendico.com
If media was yesterday, what is tomorrow? 6
Nike: Brand App "Nike Football" 7 / Nike’s special content & football platform / Nike as the sender/creator of the platform
Under Armour: Acquisition of my fitness pal 8 / Under Armour bought MyFitnesspal for 475m$ / Taking over the company but not the product
Onefootball is leading the way. The world’s leading and fastest growing football app. / Used in 208 countries / >20m user / 40 sessions per user/month, averaging 2 minutes / up to 50,000 daily downloads / on average 4.5 star ratings (250,000 reviews) / all platforms (Android, iOS, Windows Phone, Web) / up to 400 leagues in 16 languages covering 5000 content sources 9 Investment partners:
10 Revenue Streams Home stream Live area Ad placements Programmatic Advertising Merchandizing Sponsoring
11 Monetization as part of the product and with value for the user Home stream Live area At the right moment… …to the right audience ManU 900k fans Bayern Munich 
 1.6m fans Germany 1.1m fans Real Madrid 1.2m fans Chelsea 750 fans Segmented by clubs, national team, language, sociodemographic data and app behavior
Product demo 12
Our latest execution: Apple Watch. Onefootball - a market first. / The Onefootball app was part of Tim Cook’s keynote presentation of Apple Watch / Onefootball developers built the app in Cupertino in close collaboration with Apple 1313
14
15 I've never played for a draw in my life. Sir Alex Ferguson
16

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Onefootball - NOAH15 Berlin

  • 1. 2 © Onefootball GmbH / Kurztitel der Präsentation / 2014/10/27 Onefootball Lucas von Cranach Founder & CEO
  • 2. SAVE THE DATE GET YOUR TICKET NOW! www.noah-conference.com/request-invitation Old Billingsgate, London Tempodrom, Berlin 12-13 NOV2015 8 - 9 JUN2016
  • 3. 2 Football for the people. We deliver the best mobile experience for football fans around the world, connecting them socially and emotionally like no other.
  • 4. 3 © Onefootball GmbH / <Kurztitel der Präsentation> / <20YY-MM-DD> 90% of the 16-18 year old access the internet through their smartphone. Source: Bitkom - https://www.bitkom.org/files/documents/BITKOM_Studie_Jung_und_vernetzt_2014.pdf
  • 5. 4 >350m football fans 
 on smartphones! Sources: A. T. Kearney, The Sports Market, The Global Sports Media Consumption Report 2014 1 billion fans 350 million mobile 100 billion EUR
  • 6. What football fans spend on their clubs. 5 780 € 87 € 435 € 340 € 249 € TV Food & Drinks Tickets Mechandizing Travel Germany 1,891 € per season 900 € 108 € 1452 € 240 € 216 € Spain 2,916 € per season 2014, lendico.com
  • 7. If media was yesterday, what is tomorrow? 6
  • 8. Nike: Brand App "Nike Football" 7 / Nike’s special content & football platform / Nike as the sender/creator of the platform
  • 9. Under Armour: Acquisition of my fitness pal 8 / Under Armour bought MyFitnesspal for 475m$ / Taking over the company but not the product
  • 10. Onefootball is leading the way. The world’s leading and fastest growing football app. / Used in 208 countries / >20m user / 40 sessions per user/month, averaging 2 minutes / up to 50,000 daily downloads / on average 4.5 star ratings (250,000 reviews) / all platforms (Android, iOS, Windows Phone, Web) / up to 400 leagues in 16 languages covering 5000 content sources 9 Investment partners:
  • 11. 10 Revenue Streams Home stream Live area Ad placements Programmatic Advertising Merchandizing Sponsoring
  • 12. 11 Monetization as part of the product and with value for the user Home stream Live area At the right moment… …to the right audience ManU 900k fans Bayern Munich 
 1.6m fans Germany 1.1m fans Real Madrid 1.2m fans Chelsea 750 fans Segmented by clubs, national team, language, sociodemographic data and app behavior
  • 14. Our latest execution: Apple Watch. Onefootball - a market first. / The Onefootball app was part of Tim Cook’s keynote presentation of Apple Watch / Onefootball developers built the app in Cupertino in close collaboration with Apple 1313
  • 15. 14
  • 16. 15 I've never played for a draw in my life. Sir Alex Ferguson
  • 17. 16