One Ticket, One Hundred Million Fans - How Distribution Drives Incremental Growth
•
0 likes•51 views
Self-disruption is the ticket for brands to evolve in the rapidly changing world of e-commerce. We’ve gathered a panel of industry innovators across tech, local commerce and last minute ticketing to share their key learnings on how to bring tickets to fans directly to increase sales through these new audiences. They will define distribution and what it means to find incremental fans, while exploring the technology, consumer behaviors and business models that drive growth.
Report
Share
Report
Share
Download to read offline
Recommended
Winning the marketing game when the rules are changing - Sheila Neisler, Cata...
Winning the marketing game when the rules are changing - Sheila Neisler, Cata...Association Executives of North Carolina
This document discusses strategies for effective marketing in a changing environment. It emphasizes the importance of understanding one's target market and crafting messaging to meet their specific needs. Examples are provided of companies like Barefoot Wine that changed their approach to focus directly on their best customers through cause marketing, personalized messaging, and grassroots efforts instead of traditional ads. The conclusion emphasizes defining goals and tracking the activities and results of one's marketing investments.R sharath kumar pgp31282 brand management sec b individual assignment
The X Games is a biannual extreme sports event broadcast on ESPN that has grown significantly since starting in 1995. Sponsorships and partnerships are an important avenue for brands to advertise through the X Games by tapping into the target 18-34 demographic. Sponsors are selected based on cultural fit and commitment to shared objectives. The X Games uses various media like print, television, radio, digital and mobile to promote sponsors and engage fans. Event sponsorships are a major marketing communication option, and the X Games provides an opportunity for brands to identify with a target market and enhance their image by associating with the extreme sports featured at the event. Previous X Games sponsors that achieved good alignment included brands in sports apparel, gear and energy drink
HelloWorld: Avoiding the Penalty
This slide deck includes content on how marketers can embark on real time engagement legally particularly around the year's biggest sporting events.
Sales Motivation, Game of Thrones Style
Sales employees can be sorted into three groups: laggards, average performers, and star performers. Let’s make things fun and nerdy by likening these types of salespeople to the royal, warring Houses in HBO’s Game of Thrones: Greyjoys (laggards), Starks (average performers) and Lannisters (star performers).
How does sales motivation for each group differ?
Let’s take a closer look at each group and what really incentivizes them, so you know how to tap into the forces that really drive individual sales motivation.
Over The Rhine Marketing Round Table
OTR marketing roundtable discusses the importance of brands and co-creating narratives around products and services. A brand is defined as the expectations, memories, and relationships consumers associate with a product or service. Companies must actively manage their brand across social media as conversations form quickly. Getting customers involved in building a brand they are loyal to can generate momentum. The tips discussed focus on knowing your target consumer, standing for something differentiating, and using digital platforms like location-based searches and check-ins to attract new customers.
✔[PDF] Sneakonomic Growth Scarcity Storytelling and the Arrival of Sneaker...
The sneaker economy's growth is not the story of a small, but passionate group of collectors that occasionally flip a pair or two at a tidy profit. It's the story of a full-blown industry, sprouted from an underground niche and into the mainstream to affect consumer retail as we know it. Billions of dollars in sneakers are changing hands on the secondary market annually, and sneaker marketplaces are raising smart investment money hand over foot as the economy's reach widens. Sneakonomic Growth examines the economic, financial, and competitive forces that shape the maturing but still nascent economy created by sneaker collecting. By looking at the brands, retailers, marketplaces, media, and of course, the "Readneakerheads", Sneakonomic Growth aims to better understand and articulate the trajectory of this economy and its constituents - how the winners will win and the losers will lose.Through thought-provoking exploration of the sneaker economy, readers will gain a better understanding of:* The power and shortfalls of scarce supply* The impending obsolescence of MSRP* What it means to be 8220;differentiated 8221; in today's retail environment* The impact of a rapidly growing secondary market* Why consumers are more powerful than ever beforeSneakonomic Growth is absolutely for the sneakerhead seeking a better understanding of the market evolving around them. It's also for the fascinated outsider, captivated not only by eye-popping sneaker resale prices, but by the staggering growth of the broader sneaker collector's economy. Lace up, and let's go.
BarDoggy - Pitchdeck 2017
BarDoggy is building the worlds largest nightlife and entertainment company. Already market leader in the NL and ready to scale up. Learn more about this huge opportunity to connect beverage suppliers directly to their true consumers.
The Marketing Power Of Gaming Culture
Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers.
Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.
Recommended
Winning the marketing game when the rules are changing - Sheila Neisler, Cata...
Winning the marketing game when the rules are changing - Sheila Neisler, Cata...Association Executives of North Carolina
This document discusses strategies for effective marketing in a changing environment. It emphasizes the importance of understanding one's target market and crafting messaging to meet their specific needs. Examples are provided of companies like Barefoot Wine that changed their approach to focus directly on their best customers through cause marketing, personalized messaging, and grassroots efforts instead of traditional ads. The conclusion emphasizes defining goals and tracking the activities and results of one's marketing investments.R sharath kumar pgp31282 brand management sec b individual assignment
The X Games is a biannual extreme sports event broadcast on ESPN that has grown significantly since starting in 1995. Sponsorships and partnerships are an important avenue for brands to advertise through the X Games by tapping into the target 18-34 demographic. Sponsors are selected based on cultural fit and commitment to shared objectives. The X Games uses various media like print, television, radio, digital and mobile to promote sponsors and engage fans. Event sponsorships are a major marketing communication option, and the X Games provides an opportunity for brands to identify with a target market and enhance their image by associating with the extreme sports featured at the event. Previous X Games sponsors that achieved good alignment included brands in sports apparel, gear and energy drink
HelloWorld: Avoiding the Penalty
This slide deck includes content on how marketers can embark on real time engagement legally particularly around the year's biggest sporting events.
Sales Motivation, Game of Thrones Style
Sales employees can be sorted into three groups: laggards, average performers, and star performers. Let’s make things fun and nerdy by likening these types of salespeople to the royal, warring Houses in HBO’s Game of Thrones: Greyjoys (laggards), Starks (average performers) and Lannisters (star performers).
How does sales motivation for each group differ?
Let’s take a closer look at each group and what really incentivizes them, so you know how to tap into the forces that really drive individual sales motivation.
Over The Rhine Marketing Round Table
OTR marketing roundtable discusses the importance of brands and co-creating narratives around products and services. A brand is defined as the expectations, memories, and relationships consumers associate with a product or service. Companies must actively manage their brand across social media as conversations form quickly. Getting customers involved in building a brand they are loyal to can generate momentum. The tips discussed focus on knowing your target consumer, standing for something differentiating, and using digital platforms like location-based searches and check-ins to attract new customers.
✔[PDF] Sneakonomic Growth Scarcity Storytelling and the Arrival of Sneaker...
The sneaker economy's growth is not the story of a small, but passionate group of collectors that occasionally flip a pair or two at a tidy profit. It's the story of a full-blown industry, sprouted from an underground niche and into the mainstream to affect consumer retail as we know it. Billions of dollars in sneakers are changing hands on the secondary market annually, and sneaker marketplaces are raising smart investment money hand over foot as the economy's reach widens. Sneakonomic Growth examines the economic, financial, and competitive forces that shape the maturing but still nascent economy created by sneaker collecting. By looking at the brands, retailers, marketplaces, media, and of course, the "Readneakerheads", Sneakonomic Growth aims to better understand and articulate the trajectory of this economy and its constituents - how the winners will win and the losers will lose.Through thought-provoking exploration of the sneaker economy, readers will gain a better understanding of:* The power and shortfalls of scarce supply* The impending obsolescence of MSRP* What it means to be 8220;differentiated 8221; in today's retail environment* The impact of a rapidly growing secondary market* Why consumers are more powerful than ever beforeSneakonomic Growth is absolutely for the sneakerhead seeking a better understanding of the market evolving around them. It's also for the fascinated outsider, captivated not only by eye-popping sneaker resale prices, but by the staggering growth of the broader sneaker collector's economy. Lace up, and let's go.
BarDoggy - Pitchdeck 2017
BarDoggy is building the worlds largest nightlife and entertainment company. Already market leader in the NL and ready to scale up. Learn more about this huge opportunity to connect beverage suppliers directly to their true consumers.
The Marketing Power Of Gaming Culture
Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers.
Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.
Minnesota Ultimate Raffle Concept
This document outlines a proposal for a statewide raffle in Minnesota called the "Minnesota Ultimate Raffle" that would benefit hundreds of nonprofit organizations. Tickets would be sold by local nonprofits across the state. There would be 200 prizes total, including two grand prizes of $49,999 each. Ticket sales would run from April 1, 2009 to September 2009, when the drawings would take place. The raffle aims to provide major exposure and branding for its sponsor.
3 Key Marketing Strategies from Biden-Harris 2020 - @idiaogala
The Biden-Harris 2020 campaign utilized three key marketing strategies:
1) They engaged younger and Black American audiences through non-traditional platforms like The Breakfast Club and The Shade Room, as well as traditional methods like phone calls and mailers.
2) Biden focused his messaging on Trump's poor handling of COVID-19 to illustrate how he would better rise to the challenge as president.
3) Biden appointed diverse campaign staffers, chose Kamala Harris as his running mate, and created an initiative focused on Black communities to reward loyalty from this important voting block.
Sales and gamification given to entanon
This document discusses ways to improve salespeople and their performance. It provides examples of top sales methods, an analysis of a successful car salesperson, and proposes using game mechanics and gamification to train sales reps. This includes implementing a plan with goals, solutions to problems, and metrics to measure performance and level up reps over time.
BrandSmart 2011 - Crank Your Brand Up To '11 | Event Flyer
The document advertises the annual BrandSmart Conference hosted by the Chicago Chapter of the American Marketing Association on June 22, 2011. The conference will feature top marketing professionals and executives from companies like MAC Presents, Deloitte, Cars.com, Groupon, Allscripts, Motorola Mobility, and Buddy Media. Attendees can network with Chicago's top marketers and learn from industry leaders what it takes to increase their brand's visibility and become a marketing rock star.
DME Branding Inc Overview
DME Branding Inc Connects Celebrities and Corporations in Partnerships, bridging the communication between them an finding revenue opportunities to develop and market their brands, products and media content to the masses. An overview of benefits and services offered.
From Data to Delight: An Insight-Driven Revolution of the In-Store Experience
From Data to Delight: An Insight-Driven Revolution of the In-Store ExperienceNational Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017.
ROD SIDES, Retail, Wholesale and Distribution Leader, Deloitte LLP, Moderator
MIKE MAULER, EVP and President, GameStop International, GameStop Corporation
COLIN WATTS, Chief Executive Officer and Chief Health Enthusiast, The Vitamin Shoppe
Capabilities statement + letterhead
Commarke is a marketing agency that focuses on creating experiential marketing campaigns targeted at millennials. Their team brings diverse experiences and perspectives to understand millennials and design unique campaigns. Their goal is to build close relationships with consumers through memorable experiences in order to maximize brand loyalty and profits. They specialize in developing an understanding of the millennial market through research and using creative strategies to effectively engage and appeal to this demographic.
The end of digital marketing
Digital disruption is impacting every major industry as digital tools allow new entrants to offer value to customers. Content and social strategies will need to merge as customers expect consistent brand experiences across channels. Marketers must put customers at the center and select touchpoints that deliver value and generate preference by consistently meeting customer expectations. This signals the start of a new marketing era where digital innovation enhances traditional marketing approaches to create new models centered around valuable customer experiences.
Make the most of a polarizing brand
Kraft conducted market research and found that consumers were polarized in their opinions of Miracle Whip, with many loving it and many hating it. This gave the brand a highly polarized profile. Kraft launched an ad campaign featuring celebrities with opposing views of the product. This strategy increased sales by 14% and social media mentions by 631%, showing that polarization can benefit brands by gaining both loyal fans and passionate detractors. Marketers can capitalize on polarization by placating critics, antagonizing detractors to create buzz, or launching new products that amplify points of differentiation beloved by fans.
Presence Panel SXSW 2018
Ticketmaster's new Presence platform uses advanced technology to improve venue security and fan engagement at live events. A panel at SXSW 2018 will feature Ticketmaster and sports venue representatives discussing their experiences utilizing Presence, which verifies ticket purchasers' identities and tracks who is in each seat, replacing paper tickets. They will also debate how replacing tickets with technology could further personalize and improve the entire live event experience.
GOAP LatAm 2013 > 7x7 Presentation: Boletia
The document discusses Boletia, a ticket sales platform focused on medium and small-sized events in Mexico. It notes the $2.5 billion market for such events and that traditional options like HTML forms, bank deposits, and PayPal are insufficient. Boletia was created as an affordable and customizable solution that allows event organizers to create tailored ticket strategies, offer discounts/coupons, and receive payments through multiple channels. To date, Boletia has facilitated over $300k in ticket sales for 350 events through 10,000 tickets sold. The document outlines lessons learned, such as ensuring strong technical support and gathering ongoing client feedback to drive new features and communicate company goals.
MarketingPlanTemplate.pdf
This marketing plan outlines strategies for promoting the Grind City Gaming event from October 12-14, 2024. The plan identifies the target demographic as 18-35 year olds, with a focus on engaging esports influencers across social media and streaming platforms like Twitch and YouTube. Key elements include paid advertising through in-game ads and sponsoring teams, as well as promotions like creating event posters, videos, and collaborating with local artists. The overall goals are to build an online presence, cross-promote the event, and identify proper marketing channels to expand reach.
General_Capes_Email
This document provides an overview of MKTG INC, an experiential marketing agency. Some key points:
- MKTG INC creates brand experiences and engages consumers through various channels both online and offline to build real connections between brands and consumers.
- They develop "marketing ecosystems" using consumer insights to engage people through every possible channel. They have expertise in events, social media, digital solutions, and more.
- The agency has over 300 full-time employees and 6,600 brand ambassadors. They operate 42 field offices globally and execute events in 9 countries.
- MKTG INC has long-term relationships with many large brands like Diageo, Nike, Nintendo, P&G
Dipidee\'s Final Pitch
Dipidee connects vendors with unsold inventory to consumers seeking spontaneous experiences at discounted prices. It aims to introduce consumers to new businesses and provide vendors a channel to reach new customers. The company values spontaneous experiences that make life fun. It plans to launch a core ticket-selling experience and expand with customized user experiences, additional vendors, and intelligent recommendations on multiple platforms over three phases.
Fanranker presentation \
FanRanker aims to solve problems for sports fans and merchants. For fans, it will reward them for activities both on the website and in the real world. For merchants, it will connect them with customers and help provide targeted deals. The product will include a website and app where fans can interact, get rewards for activities, and compete for prizes. Merchants can offer deals through both physical and virtual check-ins. The strategy is to utilize various marketing tactics to attract both fans and merchants in the large sports market.
Sales presentation ver1-3 (1)
This document discusses digital out-of-home (DOOH) advertising. It notes that DOOH is the world's second fastest growing advertising medium, with brands seeing up to 33% additional sales. Research shows that 70% of people recall seeing digital displays in public in the past month. The document then discusses how DOOH reaches more customers than online videos or Facebook videos. It notes that DOOH advertising allows for consumer engagement through interactive features. Research found that 22% of people took action related to brands within 30 minutes of DOOH exposure. The rest of the document discusses a specific DOOH program at Marlins Park baseball stadium, highlighting demographic details of the stadium's audience.
Timespace presentation ver1-3 (1)
Timespace Partners With Marlins To Engage Fans With High-Definition Experiences and High Impact Partner Content
Winning Esports Marketing with Cultural Branding
Esports is a massive growth opportunity to meaningfully connect with gamers across the world, on the road to becoming an iconic brand. To do so, your brand marketing must authentically resonate with the vibrant, digital culture unique to online games.
The same way that global marketing must be sensitive to differences between countries, esports marketing must navigate the nuances of gaming culture. Likewise, a cultural branding strategy empowers campaigns that connect with the growing number of esports and gaming fans.
CGC 2019 - User Acquisition In Crypto Gaming
This document discusses strategies for acquiring users for crypto gaming projects. It begins by providing background on the CEO and her experience. It then compares traditional gaming to crypto gaming in terms of market size and search interest. The document identifies key audiences for crypto gaming as those interested in collectibles, card games, gambling, and other genres. It also profiles the typical crypto gamer. The rest of the document provides recommendations for acquiring users, including solving gamers' problems, simplifying onboarding, and using videos, influencers, and social media. It also stresses the importance of referral programs for user retention and growth.
Billboard Tray 03
The document describes Billboard TRAY, a marketing solution that delivers food and advertising messages to audiences at sports and entertainment venues using custom-branded trays. It provides targeted advertising and collects customer information. Billboard TRAYs extend the reach of campaigns and are an effective way to differentiate brands while capturing real-time customer data at a lower cost than traditional signage. Testimonials from brands highlight the impact of Billboard TRAYs in raising awareness and driving recall.
Major League Baseball
Major League Baseball is the oldest professional sports league in the United States. It has a 162-game regular season schedule and a postseason tournament culminating in the World Series. In 2013, MLB saw 74 million spectators, the highest attendance of any professional sports league worldwide. MLB aims its marketing primarily at males aged 18-49 and uses various digital platforms like MLB.com and social media to engage fans. The average value of MLB teams has reached a record high of $1.2 billion, with 15 teams now worth over $1 billion. Teams employ various metrics and surveys to measure fan engagement and satisfaction levels.
Media Kit
BSM provides cost-effective advertising opportunities across various professional and collegiate sports leagues. They offer cross-platform campaigns including digital out-of-home, social media, mobile, and in-venue sponsorships. BSM has relationships with many leagues, teams, venues and athletes, allowing them to create custom campaigns that build brands through exposure to loyal sports fans both during and after games. Their services include strategy, creative content, execution and measurement to help advertisers simplify the sports marketing process and maximize return on investment.
More Related Content
What's hot
Minnesota Ultimate Raffle Concept
This document outlines a proposal for a statewide raffle in Minnesota called the "Minnesota Ultimate Raffle" that would benefit hundreds of nonprofit organizations. Tickets would be sold by local nonprofits across the state. There would be 200 prizes total, including two grand prizes of $49,999 each. Ticket sales would run from April 1, 2009 to September 2009, when the drawings would take place. The raffle aims to provide major exposure and branding for its sponsor.
3 Key Marketing Strategies from Biden-Harris 2020 - @idiaogala
The Biden-Harris 2020 campaign utilized three key marketing strategies:
1) They engaged younger and Black American audiences through non-traditional platforms like The Breakfast Club and The Shade Room, as well as traditional methods like phone calls and mailers.
2) Biden focused his messaging on Trump's poor handling of COVID-19 to illustrate how he would better rise to the challenge as president.
3) Biden appointed diverse campaign staffers, chose Kamala Harris as his running mate, and created an initiative focused on Black communities to reward loyalty from this important voting block.
Sales and gamification given to entanon
This document discusses ways to improve salespeople and their performance. It provides examples of top sales methods, an analysis of a successful car salesperson, and proposes using game mechanics and gamification to train sales reps. This includes implementing a plan with goals, solutions to problems, and metrics to measure performance and level up reps over time.
BrandSmart 2011 - Crank Your Brand Up To '11 | Event Flyer
The document advertises the annual BrandSmart Conference hosted by the Chicago Chapter of the American Marketing Association on June 22, 2011. The conference will feature top marketing professionals and executives from companies like MAC Presents, Deloitte, Cars.com, Groupon, Allscripts, Motorola Mobility, and Buddy Media. Attendees can network with Chicago's top marketers and learn from industry leaders what it takes to increase their brand's visibility and become a marketing rock star.
DME Branding Inc Overview
DME Branding Inc Connects Celebrities and Corporations in Partnerships, bridging the communication between them an finding revenue opportunities to develop and market their brands, products and media content to the masses. An overview of benefits and services offered.
From Data to Delight: An Insight-Driven Revolution of the In-Store Experience
From Data to Delight: An Insight-Driven Revolution of the In-Store ExperienceNational Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017.
ROD SIDES, Retail, Wholesale and Distribution Leader, Deloitte LLP, Moderator
MIKE MAULER, EVP and President, GameStop International, GameStop Corporation
COLIN WATTS, Chief Executive Officer and Chief Health Enthusiast, The Vitamin Shoppe
Capabilities statement + letterhead
Commarke is a marketing agency that focuses on creating experiential marketing campaigns targeted at millennials. Their team brings diverse experiences and perspectives to understand millennials and design unique campaigns. Their goal is to build close relationships with consumers through memorable experiences in order to maximize brand loyalty and profits. They specialize in developing an understanding of the millennial market through research and using creative strategies to effectively engage and appeal to this demographic.
The end of digital marketing
Digital disruption is impacting every major industry as digital tools allow new entrants to offer value to customers. Content and social strategies will need to merge as customers expect consistent brand experiences across channels. Marketers must put customers at the center and select touchpoints that deliver value and generate preference by consistently meeting customer expectations. This signals the start of a new marketing era where digital innovation enhances traditional marketing approaches to create new models centered around valuable customer experiences.
Make the most of a polarizing brand
Kraft conducted market research and found that consumers were polarized in their opinions of Miracle Whip, with many loving it and many hating it. This gave the brand a highly polarized profile. Kraft launched an ad campaign featuring celebrities with opposing views of the product. This strategy increased sales by 14% and social media mentions by 631%, showing that polarization can benefit brands by gaining both loyal fans and passionate detractors. Marketers can capitalize on polarization by placating critics, antagonizing detractors to create buzz, or launching new products that amplify points of differentiation beloved by fans.
What's hot (9)
3 Key Marketing Strategies from Biden-Harris 2020 - @idiaogala
3 Key Marketing Strategies from Biden-Harris 2020 - @idiaogala
BrandSmart 2011 - Crank Your Brand Up To '11 | Event Flyer
BrandSmart 2011 - Crank Your Brand Up To '11 | Event Flyer
From Data to Delight: An Insight-Driven Revolution of the In-Store Experience
From Data to Delight: An Insight-Driven Revolution of the In-Store Experience
Similar to One Ticket, One Hundred Million Fans - How Distribution Drives Incremental Growth
Presence Panel SXSW 2018
Ticketmaster's new Presence platform uses advanced technology to improve venue security and fan engagement at live events. A panel at SXSW 2018 will feature Ticketmaster and sports venue representatives discussing their experiences utilizing Presence, which verifies ticket purchasers' identities and tracks who is in each seat, replacing paper tickets. They will also debate how replacing tickets with technology could further personalize and improve the entire live event experience.
GOAP LatAm 2013 > 7x7 Presentation: Boletia
The document discusses Boletia, a ticket sales platform focused on medium and small-sized events in Mexico. It notes the $2.5 billion market for such events and that traditional options like HTML forms, bank deposits, and PayPal are insufficient. Boletia was created as an affordable and customizable solution that allows event organizers to create tailored ticket strategies, offer discounts/coupons, and receive payments through multiple channels. To date, Boletia has facilitated over $300k in ticket sales for 350 events through 10,000 tickets sold. The document outlines lessons learned, such as ensuring strong technical support and gathering ongoing client feedback to drive new features and communicate company goals.
MarketingPlanTemplate.pdf
This marketing plan outlines strategies for promoting the Grind City Gaming event from October 12-14, 2024. The plan identifies the target demographic as 18-35 year olds, with a focus on engaging esports influencers across social media and streaming platforms like Twitch and YouTube. Key elements include paid advertising through in-game ads and sponsoring teams, as well as promotions like creating event posters, videos, and collaborating with local artists. The overall goals are to build an online presence, cross-promote the event, and identify proper marketing channels to expand reach.
General_Capes_Email
This document provides an overview of MKTG INC, an experiential marketing agency. Some key points:
- MKTG INC creates brand experiences and engages consumers through various channels both online and offline to build real connections between brands and consumers.
- They develop "marketing ecosystems" using consumer insights to engage people through every possible channel. They have expertise in events, social media, digital solutions, and more.
- The agency has over 300 full-time employees and 6,600 brand ambassadors. They operate 42 field offices globally and execute events in 9 countries.
- MKTG INC has long-term relationships with many large brands like Diageo, Nike, Nintendo, P&G
Dipidee\'s Final Pitch
Dipidee connects vendors with unsold inventory to consumers seeking spontaneous experiences at discounted prices. It aims to introduce consumers to new businesses and provide vendors a channel to reach new customers. The company values spontaneous experiences that make life fun. It plans to launch a core ticket-selling experience and expand with customized user experiences, additional vendors, and intelligent recommendations on multiple platforms over three phases.
Fanranker presentation \
FanRanker aims to solve problems for sports fans and merchants. For fans, it will reward them for activities both on the website and in the real world. For merchants, it will connect them with customers and help provide targeted deals. The product will include a website and app where fans can interact, get rewards for activities, and compete for prizes. Merchants can offer deals through both physical and virtual check-ins. The strategy is to utilize various marketing tactics to attract both fans and merchants in the large sports market.
Sales presentation ver1-3 (1)
This document discusses digital out-of-home (DOOH) advertising. It notes that DOOH is the world's second fastest growing advertising medium, with brands seeing up to 33% additional sales. Research shows that 70% of people recall seeing digital displays in public in the past month. The document then discusses how DOOH reaches more customers than online videos or Facebook videos. It notes that DOOH advertising allows for consumer engagement through interactive features. Research found that 22% of people took action related to brands within 30 minutes of DOOH exposure. The rest of the document discusses a specific DOOH program at Marlins Park baseball stadium, highlighting demographic details of the stadium's audience.
Timespace presentation ver1-3 (1)
Timespace Partners With Marlins To Engage Fans With High-Definition Experiences and High Impact Partner Content
Winning Esports Marketing with Cultural Branding
Esports is a massive growth opportunity to meaningfully connect with gamers across the world, on the road to becoming an iconic brand. To do so, your brand marketing must authentically resonate with the vibrant, digital culture unique to online games.
The same way that global marketing must be sensitive to differences between countries, esports marketing must navigate the nuances of gaming culture. Likewise, a cultural branding strategy empowers campaigns that connect with the growing number of esports and gaming fans.
CGC 2019 - User Acquisition In Crypto Gaming
This document discusses strategies for acquiring users for crypto gaming projects. It begins by providing background on the CEO and her experience. It then compares traditional gaming to crypto gaming in terms of market size and search interest. The document identifies key audiences for crypto gaming as those interested in collectibles, card games, gambling, and other genres. It also profiles the typical crypto gamer. The rest of the document provides recommendations for acquiring users, including solving gamers' problems, simplifying onboarding, and using videos, influencers, and social media. It also stresses the importance of referral programs for user retention and growth.
Billboard Tray 03
The document describes Billboard TRAY, a marketing solution that delivers food and advertising messages to audiences at sports and entertainment venues using custom-branded trays. It provides targeted advertising and collects customer information. Billboard TRAYs extend the reach of campaigns and are an effective way to differentiate brands while capturing real-time customer data at a lower cost than traditional signage. Testimonials from brands highlight the impact of Billboard TRAYs in raising awareness and driving recall.
Major League Baseball
Major League Baseball is the oldest professional sports league in the United States. It has a 162-game regular season schedule and a postseason tournament culminating in the World Series. In 2013, MLB saw 74 million spectators, the highest attendance of any professional sports league worldwide. MLB aims its marketing primarily at males aged 18-49 and uses various digital platforms like MLB.com and social media to engage fans. The average value of MLB teams has reached a record high of $1.2 billion, with 15 teams now worth over $1 billion. Teams employ various metrics and surveys to measure fan engagement and satisfaction levels.
Media Kit
BSM provides cost-effective advertising opportunities across various professional and collegiate sports leagues. They offer cross-platform campaigns including digital out-of-home, social media, mobile, and in-venue sponsorships. BSM has relationships with many leagues, teams, venues and athletes, allowing them to create custom campaigns that build brands through exposure to loyal sports fans both during and after games. Their services include strategy, creative content, execution and measurement to help advertisers simplify the sports marketing process and maximize return on investment.
Harnessing the Power of Sports for the Greater Good
This was a presentation I made at the PIRATES (Print, Interactive, Radio and Television Education Society) event at ESPN Zone in Los Angeles, on Cause Related Marketing in the Sports Industry.
Participants at the event included:
LA Sparks
LA Dodger's Dream Foundation
SportsandSocialChange.org
Brighton SEO Content Marketing Workshop
These are the slides from my Content Marketing Workshop, run for the organisers of BrightonSEO. It covers the audience understanding, ideation and the critical content distribution process - including PR, paid social; and native advertising.
The Intersection of Venues, Media and Technology
The document discusses the intersection of venues, media, and technology and how they are evolving. It addresses how venues can engage fans through mobile technologies both inside and outside of the venue. This allows venues to capture fan behavior data and gain business insights that can be used to increase fan engagement, attract more customers, and generate new revenue streams through gamification, digital experiences, sponsorships, and merchandise. The document advocates for an innovative approach using new technologies rather than preservation to differentiate leaders from followers and enhance the fan experience.
Fantastic Pitch Materials
Fantastic is a platform that allows entertainment companies to engage fans and pre-sell content to generate revenue. It introduces an incentivized pre-ordering model where fans finance campaigns for their favorite properties in return for exclusive rewards and content. This leverages the power of internet fan communities which are increasingly influential in the entertainment industry. The platform connects fans directly to creators to fund future content in exchange for benefits. It estimates addressing a total market opportunity of $87.5 billion across various entertainment sectors including movies, TV, music and more.
Esports - The Billion Dollar Niche
A look at the growth and status of esports, a form of entertainment increasing in prominence and popularity
Marketing Plan for event
I came up with a plan for the marketing team. Talks about who we are targeting, sponsors, and other aspects.
Playboy VIP Deals for Men - Manly Daily Deals
2011 pre-launch presentation for Playboy's first foray into the daily deals market. Their angle was to target men, something the other daily deals sites weren't doing. Playboy's offers would include upscale dining, nightlife, liquor, gadgets, shaving, sports, and all things men. Competitors in the men's daily deal market include Urban Daddy and Thrillist.
Similar to One Ticket, One Hundred Million Fans - How Distribution Drives Incremental Growth (20)
Harnessing the Power of Sports for the Greater Good
Harnessing the Power of Sports for the Greater Good
Recently uploaded
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
dbms calicut university B. sc Cs 4th sem.pdf
Its a seminar ppt on database management system using sql
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Azure API Management to expose backend services securely
How to use Azure API Management to expose backend service securely
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Trusted Execution Environment for Decentralized Process Mining
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
This case study explores designing a scalable e-commerce platform, covering key requirements, system components, and best practices.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Recently uploaded (20)
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Azure API Management to expose backend services securely
Azure API Management to expose backend services securely
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
One Ticket, One Hundred Million Fans - How Distribution Drives Incremental Growth
- 1. ONE TICKET, ONE HUNDRED MILLION FANS HOW DISTRIBUTION DRIVES INCREMENTAL GROWTH SXSW 2018 PANEL PICKER PITCH
- 2. We’ve gathered a panel of industry innovators across tech, local commerce and last minute ticketing to share their key learnings on how to bring tickets to fans directly to increase sales through these new audiences. They will define distribution and what it means to find incremental fans, while exploring the technology, consumer behaviors and business models that drive growth. SELF-DISRUPTION IS THE TICKET FOR BRANDS TO EVOLVE IN THE RAPIDLY CHANGING WORLD OF E-COMMERCE FEATURING Panelists: Greg Economou (moderator) Chief Commercial Officer, Head of Sports Ticketmaster, North America Moderator: Brad Griffith Founder and CEO Gametime Fabrice Sergent Co-Founder & CEO Bandsintown Brian Fields VP, General Manager Groupon
- 3. WANT TO LEARN HOW TO INCREASE YOUR INCREMENTAL SALES? Vote for our SXSW Panel One Ticket, One Hundred Million Fans in the Panel Picker by August 25th!