The document discusses the intersection of venues, media, and technology and how they are evolving. It addresses how venues can engage fans through mobile technologies both inside and outside of the venue. This allows venues to capture fan behavior data and gain business insights that can be used to increase fan engagement, attract more customers, and generate new revenue streams through gamification, digital experiences, sponsorships, and merchandise. The document advocates for an innovative approach using new technologies rather than preservation to differentiate leaders from followers and enhance the fan experience.

1. The Intersection of Venues, Media and Technology

2. PRESERVATION versus INNOVATION
PRESERVATION INNOVATION
“Innovation distinguishes between a leader and a follower.” Steve Jobs 2001

3. The EVOLUTION
what is a VENUE …
The place where
something happens,
especially an organized
event.
Typical events are:
a sports event
a concert or festival
a conference
a casino event
a resort event
what is a FAN …
An enthusiastic
devotee usually as
a spectator.
Collectively, the fans
of a particular event
constitute its fan
base or fandom.
what is a TRIBE …
A group of people
connected to one
another. A group
need only two things
to be a tribe, a way
- to communicate
- a shared interest
Tribes can’t resist the
thrill of the new.

4. The VENUES
Music Festivals
Casinos
Sports
Expositions
Hospitality

5. START… digital tribes an ADDICTION
Facebook
SnapchatTwitter
Results in … Distracted FansOften … confused w/ social interaction

6. THEN … mobile venue OPERATIONS
Food
Merchandise Activity
Tickets
Parking
Often … confused w/ fan experience Results … efficiency & convenience

7. The FUTURE is NOW

8. NOW … mobile venue ENGAGEMENT
Adrenalin
Instant Prizes Entertainment
Fan to Fan
Bucket List
In the absence of a championship, fan experience is the ultimate measure of success.

9. RESULT … engagement VALUE
Data
Analytics
New
Revenue
Sponsor
Asset
Fandom
Fan
Behavior

10. Creating superior SHARED experiences through digital enhancement.
All CONNECTED, a group of people, waiting to be ENERGIZED and transformed.
We GAMIFY the experience and bring it to life with VISUAL augmented reality.
Authentic ENGAGEMENT brings events a new level of ENTERTAINMENT & fandom.
We truly ELICITS EMOTIONS and create LIFE ALTERING experiences.
What makes this DIFFFERENT

11. How to make it HAPPEN
Off SeasonEntire Event World WideIn VenueFan to Fan

12. ENGAGEMENT … FAN to FAN
Lifetime
Memories
Bucket List
Epic
AdventuresFan to ClubFan to Fan
… EPIC Adventures … brought to LIFE

13. ENGAGEMENT … FAN to FAN
Fan-Fan
Thrive
Engagement
Club Expert
… brought to LIFE… Timed TRIVIA
Instant Prizes
Earn Points

14. SPONSOR … NEW ADVERTISING ASSET
Personal
Proximity
Right PersonRight Time Right PlaceYearn
Connect
… ANIMATED Advertising … brought to LIFE

15. RESULT … engagement
VALUE
VALUE … AVID FANS
Give the fans something to take with them, even if it’s just a smile . . . . .

16. VALUE … MONETIZE FAN ENGAGEMENT
Adventures
Sponsors
Memorabilia
Sponsor – Club AccountAdventures – Donate Charity
Data
Analytics

18. VALUE … GOALS DATA ANALYTICS
ENGAGEMENT – Captures Behavior – Data Analytics – Business Insight - MONETIZATION
The POWER of Engagement: as the unofficial influencer …….
- McDonalds marketing to children w/ Ronald & Play Land
Clubs drowning in information; needs insights then business actions.
Turn information into knowledge.
Determine why the fan consumes based on their interactions.
Blurred line between unofficial influencer and official influencers.
Goal is to personalize, and make it more human, not less human.
- 15 y/o teenager relentless about latest iPhone or getting a Tatoo

19. Evolve from producing data to enabling data driven decisions – SHAPE FUTURE of your business.
In 2017, modern BI will become the top PRIORITY for enterprises of all sizes.
Embracing the opportunity of SELF SERVICE data gathering and prep.
Empower users to harness the POWER of the data.
Gain competitive advantage, by faster INNOVATION.
IT and business to partner to maximize the IMPACT of data.
Modern BI becomes the NEW NORMAL.
Data has become the LIFEBLOOD of organizations.
Embedding business intelligence into the proper place - your OWN cloud APPLICATION.
Evolve from standard reporting to – STORYTELLING, results in MONETIZATION.
TRENDS 2017… BUSINESS INTELLIGENCE

20. Who-What-When-Where:
 Entire event lifecycle (pre, live, post)
 Fan-to-club w/ trivia, fan-to-fan w/ adventures, fan-to-brand w/ sponsor links
 Within the venue walls, or outside of the venue walls, worldwide
 During the event or campaigns off season with no events
 Data in real time, behaviors in real time, interactions as they are happening
SCOREMORE AND THE … WISDOM OF CROWDS
How: to Capture fan activity and behaviors:
 make it easy: fanfun.us
 make it fun: gamified, competition with friends, prove you’re an expert
 make it free: no cost to participate, win prizes, or drool about checking off a bucket list item
 make me special: become a part of an elite group, part of the tribe
 reward me now: give away free beer, food, prizes
 reward me later: bragging rights for generations to come, life altering experiences
Preservation or Innovation:
 Do you prefer only transaction data or FAN BEHAVIOR insights ……
 Do you prefer only transaction data or LONG TERM behavior trends over time,
ACROSS the LIFECYCLE of any event

21. SCOREMORE AND THE … WISDOM OF INSIGHT
Behaviors during DOWN TIMES of the event:
 are your fans desiring to interact with the club
 are your fans desiring to win a free prize
Behaviors between different GENERATIONS of the fans:
 are the different age groups interacting with each other
 are the different sexes interacting with each other
 is each generation and/or sex interested in the same thing
Behaviors of IN-VENUE fans versus OUT-VENUE fans:
 # of fans watching game based on geography, world wide
 # of fans engaging with the club based on locations
 trend continued loyalty of fans watching the event
Metrics for ENHANCED EXPOSURE for the Sponsor:
 # and demographics of the fans who viewed the animated sponsor ads
 # and demographics of the fans viewing the branded sponsor adventure links
Behaviors of EACH age groups desire to get UP CLOSE and personal with the club:
 # and % of fans bidding on an adventure
 # and % of fans at the event versus at home interested in an adventure
 most sought after adventure with the club
 what are the ages of the fans looking for an opportunity to engage with the club
Metrics for CONSUMPTION: prizes, memorabilia, merchanside for sale

22. THE REVOLUTION … INSIGHT - ACTION - MONETIZE
ENGAGEMENT
Transactions
… Data Metrics …
# tickets sold
buy
an activity
# seat
upgrades
ENGAGEMENT
… Business Insight …
Keep
High-Value
Customers
Increase
Buying
Behavior
Attract
more
Customers
CONNECT
FAN to FAN
Industry
BENCHMARK
Best Practice

23. Team Admin Console – SELF SERVICE, intuitive, real time implementation, FREE
TODAY: API Integration – Club App
TODAY: Link Cloud – Club App
TODAY: Custom Private Label
TODAY: Direct Cloud - fanfun.us
Club Decides – IMPLEMENTATION and integration:
NO TECHNOLOGY SILOS … SEAMLESS INTEGRATION

24. TODAY: Revenue Share Only
TODAY: Setup Fee + Revenue Share
TODAY: License Fee
TODAY: Fixed Fee each event
Club Decides – PARTNERSHIP approach:
NO BUSINESS RISK … EXECUTE NOW

25. YOUR CHOICE … YOUR LEGACY
“Innovation distinguishes
between a leader and a
follower.” Steve Jobs 2001
PRESERVATION
INNOVATION

26. SECRET SAUCE … Our MAGIC
Patent Protection
Seasoned Management Team
Certified Women’s Business Enterprise
Proof of Concept
The ScoreMore management team has a track record of creating, operating and growing leading edge
software technology ventures, in addition to bringing Big 3 consulting expertise. Most notably was the
formation of VINnet a Software as a Service expense management company started in 1995, which
revolutionized corporate shared service centers worldwide. The company was acquired by Concur/SAP.
Since 4th quarter 2014, ScoreMore has patent protection on our unique features in large venues including
the Sports & Entertainment market segment. Our solutions set best practices which benefit the Brand,
the Fan and the Team in the mobile sports ecosystem that is THE rapidly moving and frothy arena.
ScoreMore is certified as a Woman’s Business Enterprise through the Women’s Business Enterprise
National Council (WBENC). In an industry where the League Commissioners and Brand Management
recognize the commitment to supplier diversity, ScoreMore can add diversity to the supply chain.
The ScoreMore solutions were introduced into the marketplace in 2013 with Version 1 being utilized by
non profit organizations to serve up to 7000 attendees. At the request of the Sports sector Version 2
provided enhanced & expanded solutions including large venue self service, geo-fencing & gamified trivia.

27. OUR TEAM … THANKS YOU!
Valery Gordonichev
Technical Advisor
A pioneer of next generation
technology which has revolutionized
business process in both the financial
and healthcare market sectors.
Pam has the ability to take a company
from concept to commercialization.
For the past 25 years, she has managed
and lead high potential ventures to
positive outcomes for shareholders and
investors.
Pam is excited to contribute to
improving Fan Engagement and
maximizing Team Revenue.
A seasoned technology executive
with a 18 year record of delivering
efficiency, reliability, and innovation
in IT.
Valarie is always on the leading edge
of technology advances and strategic
tools. He is knowledgeable of all
components and layers of ‘software
as a service’ technologies.
His collaboration skills along with
creative ability, empower him to
make key decisions that ultimately
drive differentiation and success for
added profits.
Pam Furey
Vision Caster
A finance background, but
wired like a marketing
professional. Jon works well in dynamic
environments where change is needed.
Recently as interim CFO, emerge
stronger from the recession, refinancing
their bank debt and helping take out $3
million in costs to boost profits.
Jon gets to the heart of numbers quickly
to glean insights. He is a creative thinker,
drawing from experiences where
companies made dramatic shifts in
strategy and disrupted industries.
Jon Paul
Finance Advisor