The document discusses India's plan to introduce "One Nation One Fertilizer" with a single brand and logo for fertilizers. Currently, there are multiple fertilizer brands from different companies. This causes issues like high freight subsidy costs for transporting various brands across the country. The government bears a high percentage, up to 90%, of the cost of urea and 66% of the cost of DAP fertilizers. The new plan aims to introduce an imported urea brand initially to reduce cross-country transportation. It will have the new uniform logo printed on one side of the bag. The fertilizer subsidy scheme will also be renamed. Various steps like stakeholder consultation, notification, and awareness generation are outlined to rollout