• What opportunities paid content holds for you
• How to get started
• What kinds of decisions you need to take
• How to take it forward after paywall launch
To see the complete webinar, click here:
http://blog.pianomedia.com/beyond-the-numbersanswers-with-analytics/
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
Maximizing Subscription Revenue: How 3 businesses increased their subscriptio...MarketingExperiments
Would you, as a marketing professional, prefer short-term profit or long-term growth?
Although the answer should be obvious, in a hyper-competitive market, subscription marketers continue to opt for the former instead of the latter.
Before discounting subscription products in an effort to increase conversions, you should consider the following questions:
• How do you know that your current discounted pricing isn’t hurting your product's long-term value proposition?
• How do you know you found the optimized price for your product?
• Is a single price point or product appropriate for all prospective customers?
• Do you know which aspect of the product customers value most?
• How do you retain customers at a price point that maximizes revenue in the long-term?
However large your company, it’s important to analyze the role that discounting plays in the overall subscription strategy.
Marketers will learn what to consider before discounting products, as well as risk mitigation strategies inherent in long-term promotional offers.
Data analytics is a game changer for telcos in the digital eraFlytxt
Mario Nolla, Senior VP – Analytics and Consulting Practice at Flytxt, talks with VanillaPlus Magazine on how data analytics is going to be a game changer for telcos in the digital era.
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
The Omnichannel Opportunity in Digital World: Unlocking the potential of conn...Flytxt
The digital lifestyle of consumers as well as the proliferation of smart devices and channels have intensified the speed and possibilities for digital interaction. Using vast amounts of customer data telcos can embark upon an analytics-driven evolution to deliver a seamless omni-channel experience. The omnichannel strategy, if executed correctly, has the potential to propel telcos to the leadership trajectory of the digital economy. They can not only leapfrog in the battle of customer ownership in digital space, but also create opportunities for ecosystem at large to generate significant business value from innovative digital services. This session will explore the approach and underpinnings required to achieve success in the digital world by successfully rolling-out an omni-channel strategy.
Learn the fundamentals of marketing analytics. This deck covers the essential analytics for a website, including common KPIs and sample UTM parameters for Google Analytics. Slides from Intelligent.ly class, Marketing Analytics 101, led by Sarah Hodges. This deck reviews:
Email Marketing Metrics
Paid Search Metrics
Social Media / Media Metrics
...and more!
First Rule of Marketing Analytics: Forget the Customer - Digital Summit Phoenixmbedner
The customer decision journey is no longer linear – the method for measuring it shouldn’t be either. This session will challenge marketers to understand customer acquisition differently, how to construct a marketing measurement funnel, and how to demonstrate holistic results that drive performance and optimization.
This document proposes advanced data analytics as the key solution for building intimate knowledge about our customers’ behaviour, preferences and aspirations; an essential requirement for maximizing revenue in our current competitive environment.
Chop Customer Churn! A webinar for SaaS companies, Sept 2013CustomerGauge
While customer acquisition is often the prime focus sales and marketing efforts for Software-as-a-Service businesses, customer retention is all too often consigned to an afterthought.
But churn is not a problem to be addressed only as the customer leaves.
How SaaS Businesses can convert Trial Customers into Paying Customers, will walk you through some simple yet powerful ways of reducing churn.
The discussion will include:
How you can bring the voice of the customer into the organisation using simple metrics such as the Net Promoter® Score.
How you can create internal processes to swiftly and effectively close the loop on customer issues.
How you can use feedback to incrementally improve your products around your customer needs.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Localogy
The Local Search Association and Mono Solutions recently published a white paper called “The Engagement Challenge” that documents how SMBs are failing to fully engage with the cloud tools they are purchasing. Product complexity and lack of training (and in some cases, both) are leading to customer churn and product abandonment. This webinar explores the data while examining the cause and how you can better engage with your users to ensure mutual success in the long run.
Watch the webinar: https://youtu.be/Lxhk6yQ2S10
Download the report: https://www.thelsa.org/lsa/the-engagement-challenge.aspx
Maximizing Subscription Revenue: How 3 businesses increased their subscriptio...MarketingExperiments
Would you, as a marketing professional, prefer short-term profit or long-term growth?
Although the answer should be obvious, in a hyper-competitive market, subscription marketers continue to opt for the former instead of the latter.
Before discounting subscription products in an effort to increase conversions, you should consider the following questions:
• How do you know that your current discounted pricing isn’t hurting your product's long-term value proposition?
• How do you know you found the optimized price for your product?
• Is a single price point or product appropriate for all prospective customers?
• Do you know which aspect of the product customers value most?
• How do you retain customers at a price point that maximizes revenue in the long-term?
However large your company, it’s important to analyze the role that discounting plays in the overall subscription strategy.
Marketers will learn what to consider before discounting products, as well as risk mitigation strategies inherent in long-term promotional offers.
Data analytics is a game changer for telcos in the digital eraFlytxt
Mario Nolla, Senior VP – Analytics and Consulting Practice at Flytxt, talks with VanillaPlus Magazine on how data analytics is going to be a game changer for telcos in the digital era.
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
The Omnichannel Opportunity in Digital World: Unlocking the potential of conn...Flytxt
The digital lifestyle of consumers as well as the proliferation of smart devices and channels have intensified the speed and possibilities for digital interaction. Using vast amounts of customer data telcos can embark upon an analytics-driven evolution to deliver a seamless omni-channel experience. The omnichannel strategy, if executed correctly, has the potential to propel telcos to the leadership trajectory of the digital economy. They can not only leapfrog in the battle of customer ownership in digital space, but also create opportunities for ecosystem at large to generate significant business value from innovative digital services. This session will explore the approach and underpinnings required to achieve success in the digital world by successfully rolling-out an omni-channel strategy.
Learn the fundamentals of marketing analytics. This deck covers the essential analytics for a website, including common KPIs and sample UTM parameters for Google Analytics. Slides from Intelligent.ly class, Marketing Analytics 101, led by Sarah Hodges. This deck reviews:
Email Marketing Metrics
Paid Search Metrics
Social Media / Media Metrics
...and more!
First Rule of Marketing Analytics: Forget the Customer - Digital Summit Phoenixmbedner
The customer decision journey is no longer linear – the method for measuring it shouldn’t be either. This session will challenge marketers to understand customer acquisition differently, how to construct a marketing measurement funnel, and how to demonstrate holistic results that drive performance and optimization.
This document proposes advanced data analytics as the key solution for building intimate knowledge about our customers’ behaviour, preferences and aspirations; an essential requirement for maximizing revenue in our current competitive environment.
Chop Customer Churn! A webinar for SaaS companies, Sept 2013CustomerGauge
While customer acquisition is often the prime focus sales and marketing efforts for Software-as-a-Service businesses, customer retention is all too often consigned to an afterthought.
But churn is not a problem to be addressed only as the customer leaves.
How SaaS Businesses can convert Trial Customers into Paying Customers, will walk you through some simple yet powerful ways of reducing churn.
The discussion will include:
How you can bring the voice of the customer into the organisation using simple metrics such as the Net Promoter® Score.
How you can create internal processes to swiftly and effectively close the loop on customer issues.
How you can use feedback to incrementally improve your products around your customer needs.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Localogy
The Local Search Association and Mono Solutions recently published a white paper called “The Engagement Challenge” that documents how SMBs are failing to fully engage with the cloud tools they are purchasing. Product complexity and lack of training (and in some cases, both) are leading to customer churn and product abandonment. This webinar explores the data while examining the cause and how you can better engage with your users to ensure mutual success in the long run.
Watch the webinar: https://youtu.be/Lxhk6yQ2S10
Download the report: https://www.thelsa.org/lsa/the-engagement-challenge.aspx
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
Predicting the Next News Trends: The Advent of Intelligent Media AnalysisVMS
Predicting the Next News Trends: The Advent of Intelligent Media Analysis - a presentation given by Angela Jeffrey, APR, Vice President Integrated Media for VMS, at the 2010 PRSA International Conference in Washington D.C.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
Commerceblend helps you to scale up your personalization. Create a personalized web experience for customers become more and more important to increase engagement rate and conversion rate with us.
With so much data and so many options, the task of measuring can seem overwhelming. What metrics really matter? Which ones can help you make more informed marketing decisions?
Customer Experience: Customer vs Company. Customers are bombarded by messages. Each message has a cost to company and customer alike. Companies poorly manage messages across channels risking brand value and wasting customers time. Companies need better means, frameworks for understanding and communicating to customers across every customer experience stage.
Operationalizing Customer Analytics with Azure and Power BICCG
Many organizations fail to realize the value of data science teams because they are not effectively translating the analytic findings produced by these teams into quantifiable business results. This webinar demonstrates how to visualize analytic models like churn and turn their output into action. Senior Business Solution Architect, Mike Druta, presents methods for operationalizing analytic models produced by data science teams into a repeatable process that can be automated and applied continuously using Azure.
Innovation accounting and key metrics for startupsBlaz Kos
The traditional accounting in start-ups is usually incredibly simple - revenues, margins, free cash flow and other traditional accounting metrics are zero or very close to zero.
It is also impossible to do financial forecasts for start-ups (P&L, balance sheet,...) since accurate forecasting requires a long and stable operating history. Therefore a start-up must focus on the key metrics that show real progress in the search mode before becoming a stable business and use innovation accounting instead of traditional accounting as a framework for measuring performance.
The presentation covers the basics of being a data-driven organization, the difference between vanity, actionable and other types of metrics, why you should focus on one metrics that matter in different stages of a start-up, what are the common pitfalls when analyzing the data and how to use AARRR as the best framework for analytics, especially for web start-ups.
It may be easier than ever today to collect data, but many marketers still find themselves scratching their heads when trying to decide how best to sift through it to uncover the gems. What’s often even more difficult, however, is developing reports that incite action and encourage future investment in the right strategies and optimizations – especially when findings challenge the status quo.
In this session, Ben Magnuson, Senior Data Strategist at One North, explore how to deliver reports that your stakeholders will actually care to read. Specifically, he dives into how you can shift your reporting strategy to ensure you are:
* Establishing the right baselines and goals to help you more accurately benchmark your progress towards KPIs
* Moving beyond simply showing your work to provide the right level of context around data trends that matter
* Including stakeholders in the development of metrics to prevent surrogation, or the confusion of strategic intent with the metrics meant to represent it
* Creating an influential narrative around your results that helps you overcome bias, combat conventional thought and improve decision making
A lecture in digital analytics at Aalto University. The lecture is a part of a module in Information Technology Program (ITP).
Summer 2015, Helsinki
--
Dr. Joni Salminen is a lecturer in digital marketing. Besides online marketing, his interests include startups and web platforms. Contact: joolsa@utu.fi
The marketing choices available to you flow from your ability to deliver and capture value. Value is determined by how much satisfaction your product offers and much effort it requires. Positioning takes sacrifice. It means giving up the vast majority of the market, in exchange for a very small niche that your are best suited to dominate. The war may take place in the market, but each battle is fought in the mind. Social validation is the most powerful catalyst for action. Limit your efforts to 3 channels in parallel. The sooner you can start executing, the sooner you can find what channels will work for you. Check the math before taking on a new channel. Avoid getting lost in tactics and aimless execution, by defining what success looks like. Create the report you will use to measure success and build the infrastructure to support it. It is much easier to double your revenue by doubling your conversion rate than it is by doubling your traffic. Test copy over design, and drastic changes over subtle ones. Now that you’ve followed all the rules, it’s time to throw away the rulebook. Time to try some new ideas, and find unorthodox ways to multiply your customer base.
Similar to Beyond The Numbers: Answers With Analytics (20)
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
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Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Tabula.io Cheatsheet: automate your data workflows
Beyond The Numbers: Answers With Analytics
1. From numbers to dollars:
How analytics helps to leverage and
increase content monetization potential
2. Overview
In this Webinar you will find out
• What opportunities paid content holds for you
• How to get started
• What kinds of decisions you need to take
• How to take it forward after paywall launch
3.
4.
5. Content Monetization can help you
backfill some of the revenues lost
OnlineAdvertising
Revenue
Subscription
Revenue
Before paid
content services
With paid
content services
With a data-driven approach and applying industry best
practices content monetization can be up and running in
as little as 45 days (31 to analyze + 14 days to launch)
6. When considering paid content, many
questions arise
• How much money can I make?
• Will I lose any traffic?
• How shall I charge for it?
• What subscription packages shall I offer?
• Do I need to do anything after the launch?
Applying analytics over your data bundled with
industry expertise helps answer these questions
7. The formula is simple:
How much money can I make?
# of people paying $ charged for the service
It is not rocket science, but the devil is in the details!
X
8. How many unique visitors do
you really have?
How many readers do you
have?
How big is your audience, really?
Traditional website tools overstate
visitors by 30 to 50 percent
20 to 50 percent of visitors do not read
any content
The number of people paying are only a subset of your visitor
9. How many readers encounter
a paywall?
How many will actually pay?
How big is the audience of a typical paywall?
About 5% - 10% reach metered limits
or protected content
Conversion rates are between 0.03%
and 2.5 %
The number of people paying are only a subset of your visitor
There is no one-size-fits-all answer
10. Analysis techniques and industry best practice help
determine the real potential
Sales funnel performance
Total visitors
Unique visitors
Unique readers
Readers hitting the
paywall
Subscribers
50 % to 70 %
25 % to 65 %
1.3 % to 6.5 %
0.01 % to
2.0 %
Browser identification and industry benchmarks
on number of devices per person are best used
to get to a realistic number of visitors
Ignore visits of homepage, section frontpages,
and other non-content pages
Group analysis into paid/unpaid content, do
scenario analysis on meter limits
Apply industry standards to calculate optimistic,
average, pessimistic scenarios
100%
11. The formula is simple:
How much money can I make?
# of people paying $ charged for the serviceX
12. Subscription pricing depends on various factors
Print prices
Industry and market benchmarks
Your online strategy
How much should I charge?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Ideal
High
Too High
13. Subscription pricing depends on various factors
Opt-out trial offers and promotions
Daily, monthly, quarterly, annual subscriptions
What’s in a package
100%
82,73%
67,33%
0%
20%
40%
60%
80%
100%
120%
0
500
1000
1500
2000
2500
3000
Tried opt-out Bought a 2nd subscription Bought a 3rd subscription
14. Different sections of your content have different
monetization potential
Monetization Models
LOYALTY
Metered paywallHard paywall
Nothing to monetize Advertising
TRAFFIC
15. Content and Reader Profiling holds valuable insights to
selecting the right metering approach
What content should I charge for?
Traffic
Loyalty
Sports
Lifestyle
Business
World News
TV
Science
Travel
Culture
16. Content consumption varies by site, so...
How much free access do I offer?
Over what period of time (weekly, monthly)?
Where to set the meter
17. 90 % of your audience never hit the paywall
The majority of readers never hit the paywall and
have no idea that the site must be subscribed to
Homepage and section fronts remain free to
maintain traffic
Only full article pages are metered, no photo
galleries
Will I lose any traffic?
18. Industry experience shows
There is usually no loss of display
advertising due to unsold inventory
The loss in 3rd party ad revenues is minimal
The usual range of pageview loss ranges
between (8-25 %)
Analysis of data and various business scenarios help optimize the
ratio of affected users and affected page views
Will I lose any ad revenues?
19. There is no “one size fits all” paid content setting
A site is a complex network of content in all
topics and forms
Define your subscriptions packages with the
customer lifecycle in mind
Launch is where the work begins
Analysing content
20. Launching paid content is just the beginning. There is a
lot of potential to optimize your revenue streams post-
implementation:
Test different pricing levels
Optimize meter settings
Find and close conversion leaks in the sales funnel
Reactivate former subscribers
A solid suite of standard reports and applied analytics
helps grow revenues over time
Conversion optimization
21. Post-launch opportunities: Test different pricing
levels
Pricing at launch might be close, but not perfect
A/B or multivariate testing helps to identify ideal
price points
Apply a data-driven approach rather than “educated”
guesswork
Fine tuning your pricing
23. Post-launch opportunities: Find and close conversion
leaks
Analyse Bounce Rates and Exit Rates to find out where you
miss out on opportunities
Conduct A/B Testing on improvements
Increasing conversion rates
24. Post-launch opportunities: Reactivate former
subscribers
Prevent churn by making re-activation offers
Analyze inactive subscriber usage for reactivation
targeting
Use behavioral targeting to avoid offering discounts to
subscribers likely to renew at full price
Retention modeling
26. Want to assess your options? Consider a detailed
assessment of your options with Piano Media’s
Content Monetization Analysis (CMA)
How to get started?
27. Who are we?
Piano Media is a partnering company dedicated to
long-term support of publishing houses, helping
them employ paid content strategies and monetize
their digital content profitably.
We specialize in metered paywall systems and
sophisticated analytic intelligence.
The company was founded by former newspaper
executives and online publishers.
We have already helped to acquire substantial
revenue streams in more than 100 publishing
houses and 30 media groups including:
Newsweek, Digital First Media, Ringier Axel
Springer, M. DuMont Schauberg, Agora SA,
Verlagsgruppe Passau, Morris Publishing, DC
Thomson, GateHouse Media, Halifax Media,
PostMedia, The London Independent and others.
28. The voice of our customers
“We were very impressed by Piano’s flexibility and their integration and implementation
speed.”
Kirsten Morrison
Head of Digital
DC Thomson
“Newsweek chose Piano’s metered solution because Piano’s system has reliable technology
for identity management.”
Etienne Uzac
CEO
IBT Media
“We had strict requirements regarding how the Piano solution needed to fit our existing
technical environment and were happy that our tech teams were able to work closely and
accomplish this task.”
Michael Niedringhaus
Director of Development
M. DuMont Schauberg
“With the rapid growth of mobile and tablet browsing we felt our subscription package had
to reflect the needs of our readers.“
Maciek Nowak
Digital Director
Gazeta Wyborcza
Poland's most influential daily newspaper with over 2.2 million online users