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User Experience and Innovation: Applying UCD Processes to Generate Game-Changing Ideas

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Joseph Dickerson
Joseph Dickerson

How applying user-centered design practices and principles can help companies identify and produce innovative products for their customers.

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On User Experience and Innovation Joseph Dickerson
On User Experience (and UCD)
http://semanticstudios.com/publications/semantics/000029.php
UCD = User Centered Design ! It’s both a methodology and an approach
UCD Applied It’s about learning, understanding, 
 creating and validating
The target is moving... Delighters Satisfiers “Baseline”
On Innovation
“Innovation” = A tricky word
http://experiencinginformation.wordpress.com/2012/06/03/clarifying-innovation-four-zones-of-innovation/
Breakthrough Game Changing Incremental Disruptive
Bringing it together
Leverage UCD processes to generate and evaluate innovative ideas that extends and enhances your company’s offerings ! Test, learn and succeed or fail fast
Research customer interest, usage and opportunities around integrating "next-gen" technology where/if applicable
Provide UX consulting services to other divisions and product teams to share and collaborate
Questions?
Thank you!

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