Mobile diary usage study

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In this study, Joseph Dickerson, User Experience Architect at Fortune 500 company Fiserv, details how users engage with their mobile devices everyday and discusses representative personas that reflect this usage.

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Mobile diary usage study

  1. 1. Mobile Usage Diary Study Findings and Recommendations1
  2. 2. AgendaIntroduction and MethodologyOn Mobile DevicesOn Mobile BankingUsage CategoriesPersona MappingDesign CriteriaConclusions 2
  3. 3. IntroductionResearch GoalsMethodology3
  4. 4. Some comments from one of our interview subjects“I love my phone, it does everything I need it to do.“I could not think about using another one.”“It’s perfect for me.”Talking about an iPhone? Or another smart phone?…No.4
  5. 5. On Mobile DevicesAcceptable Experiences vs. Rich Experiences “History don’t repeat, but it sure does rhyme.” Mark Twain5
  6. 6. On Mobile Devices Identified three primary device types•  Dumb Phones•  “Not-so-smart” phones•  Smart phones6
  7. 7. The “Smartest” Phone? The iPhone7
  8. 8. On Mobile BankingExpectations MatterCosts MatterDevices MatterContext Matters8
  9. 9. Other ObservationsMobile and Business MattersSMS: The First Social NetworkMobile and the social webCategories of use and Usage Patterns9
  10. 10. Usage Patterns10
  11. 11. Usage Patterns and Persona Mapping11
  12. 12. Design CriteriaSupport the “Immediacy of Now”Support legacy devicesFollow device design standardsSupport Fitts’ Law“First, do no harm”Content mattersMake it appealing and useful to increase “repeatability”Provide downloadable apps that (securely) cache data12
  13. 13. Conclusions13
  14. 14. Thank you!Questions?14

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