Human-Centred Design for development

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Human-Centred Design for development

  1. 1. Human-Centered Design for Development Kagonya Awori User Experience Researcher
  2. 2. overview ┴ What Is Human-centered Design? ┴ Why Involve The End User? ┴ Examples From The Field ┴ Let’s Try It! ┴ What HCD Is Not ┴ Q &A
  3. 3. what is human-centered design?
  4. 4. “.. an approach to design that grounds the process in information about the people who will use the product. HCD processes focus on users through the planning, design and development of a product.”
  5. 5. user- centered design user experience
  6. 6. “ … focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services. ”
  7. 7. How?
  8. 8. why involve the mwananchi?
  9. 9. benefits • Deep understanding vs broad coverage • Customised solutions vs mass application • Bottom up innovation vs Top Down implementation • Solutions vs deliverables • Impact vs sexy numbers
  10. 10. examples from the field
  11. 11.  Lake Turkana Project
  12. 12.  Examples from the field  If I had asked people what they want, they would have said faster horses. Henry Ford
  13. 13.  P&G in India Context ! Context ! Context !
  14. 14.  Consumption in Slums We used local researchers , people on the ground
  15. 15. let’s try it!
  16. 16. Hear Create Deliver
  17. 17. Design challenge
  18. 18. HEAR Storytelling In-context Immersion CDD  Local researchers Expert interviews
  19. 19. CREATE Co-design Empathetic Design
  20. 20. DELIVER Implementation Plqn Monitor and evaluate
  21. 21. What HCD is not.. 1. ..user interface design 2. ..a step in the process 3. .. about technology 4. ..just about usability 5. ..just about the user 6. ..expensive 7. …easy 8. ..the role of one person or department 9. …a single discipline 10. …a choice
  22. 22. Discussion Session
  23. 23. Slideshare: Kagonya Awori Tools: www.hcdconnect.org
  24. 24. Discussion Session

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