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Human-Centred Design for development

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Human-Centred Design for development

  1. 1. Human-Centered Design for Development Kagonya Awori User Experience Researcher
  2. 2. overview ┴ What Is Human-centered Design? ┴ Why Involve The End User? ┴ Examples From The Field ┴ Let’s Try It! ┴ What HCD Is Not ┴ Q &A
  3. 3. what is human-centered design?
  4. 4. “.. an approach to design that grounds the process in information about the people who will use the product. HCD processes focus on users through the planning, design and development of a product.”
  5. 5. user- centered design user experience
  6. 6. “ … focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services. ”
  7. 7. How?
  8. 8. why involve the mwananchi?
  9. 9. benefits • Deep understanding vs broad coverage • Customised solutions vs mass application • Bottom up innovation vs Top Down implementation • Solutions vs deliverables • Impact vs sexy numbers
  10. 10. examples from the field
  11. 11.  Lake Turkana Project
  12. 12.  Examples from the field  If I had asked people what they want, they would have said faster horses. Henry Ford
  13. 13.  P&G in India Context ! Context ! Context !
  14. 14.  Consumption in Slums We used local researchers , people on the ground
  15. 15. let’s try it!
  16. 16. Hear Create Deliver
  17. 17. Design challenge
  18. 18. HEAR Storytelling In-context Immersion CDD  Local researchers Expert interviews
  19. 19. CREATE Co-design Empathetic Design
  20. 20. DELIVER Implementation Plqn Monitor and evaluate
  21. 21. What HCD is not.. 1. ..user interface design 2. ..a step in the process 3. .. about technology 4. ..just about usability 5. ..just about the user 6. ..expensive 7. …easy 8. ..the role of one person or department 9. …a single discipline 10. …a choice
  22. 22. Discussion Session
  23. 23. Slideshare: Kagonya Awori Tools:
  24. 24. Discussion Session

Editor's Notes

  • Definition from the Usability Professionals Association. Read more here : source : Deposit Photos
  • Definition from
  • Condoms for sex, Indian brothels example
  • Picture Source: Lake Turkana Fishing ProjectThe development agency of Norway decided that exploiting the resources of Lake Turkana would be a good development initiative for the region, increasing incomes, employment, and stability in the face of weather patterns and climate change. With these intentions, a fish-processing factory was constructed in the area during the 1980s and the herders were trained and hired as fishers and factory workers. The longstanding traditions and nomadic culture of the population were overlooked by the decision-makers at the top and the project was largely implemented without first consulting with the community.Read more here:
  • Picture Source : users say they do and what users actually do are two different things. Walmart took the voice of the customer too literally. Customers answered a Walmart survey and told Walmart that they would prefer less clutter in the stores. Their reaction? "Project Impact" - a major change in strategy and store customer experience - starting in 2008.The result:a $1.85 billon dollar customer experience mistake made by Walmart (a conservative estimate of lost revenue that does not include the hundreds of millions spent on remodeling stores) The lesson:There's a difference between what customers say vs. what they do. Understanding the difference can lead to innovation...not understanding it can hit your bottom line, hardSource / full article here:
  • P&G executives visit India in order to design perfect blade for that market.Read more : credit: AP
  • Solar powered lamps for KiberaDid in-context observationsPhoto credit: Megan,
  • Toolkit available at Source:
  • Objective of the hear phase is to understand the needs, hopes, limitations and aspirations of the users, as concerns your project focus/design challenge.More information on how to carry out these methods is available here: creditsPicture 3: ILRI/Mude
  • The main steps in this phase are synthesis, brainstorming, prototyping, and feedback.More information on how to carry out these methods is available here:
  • This is the implementation phase. The entire HCD process is iterative, constant monitoring and evaluation is necessary to keep up with the dynamic nature of most environments.More information on how to carry out these methods is available here:
  • Info source: byWhitneyHessPicture source ( honeycomb) : by Peter Morville