by Buysse Alexia

1. WEBINAR
BUYSSE ALEXIA
MBA2B

2. Big amount of distribution channels
Rise the cost of acquisition
Challenge to maintain rate parity
Reviews influence customer's decision & demand
REVIEW PRO

3. • Managers need to pay attention to the customer
purchase survey: (Dream,search, book, stay)
• They need to provide not only an excellent
acommodation, but also an excellent service and
extra services such as things to do, places to
visit…
TO MAINTAIN
PROFITABILITY

4. • Create a balance strive
between OTA and direct
bookingsBody Level Five
• Optimize your cost
distribution
• Adapt to metasearch
trend
• Big Four: Google, Kayak,
Tripadvisor, Trivago.
• Run promotions to
ensure clients to come
back as direct bookers
HOW CAN HOTELIERS INCREASE
DIRECT BOOKING?

5. • Keep up with trends and
focuss on big-picture, long
term strategies
• Utilize tools to optimize your
positioning and make more
informed decisions
• When assessing performance,
take into account costs of
acquisition
• Focuss on brand distinction vs
commodatization. What
makes your hotels more
desirable or not?
• Don’t forget the traveler! Audit
rate positioning from the
traveler’s perspective
KEY TAKAWAYS

6. • Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
REVIEW PRO DATA
PARTNERS