Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Bank 2.0
Get ready for the new era
of Engagement Banking

BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
Facebook, Apple and Amazon
are delivering a superior experience.

Why not my bank?


BACKBASE SOCIAL MEDIA WEBINAR | June ...
the shifting market

BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
Banking
Titeltext is no longer only branches and ATMʼs
Creating customer trust, being available online and
Support text
on...
New banks are taking over and winning customers
Titeltext
New ideas,
Support textmobile focus, no branches, flexibility an...
Non-banks are acting like banks
Titeltext
PayPal, Facebook, Amazon, Apple & multiple
Support text
fintech startups are win...
New social banking initiatives are launching
Titeltext
Social banks, peer-2-peer lending and investment websites.
Support ...
New social banking initiatives are launching
Titeltext
Social layers on top of core (credit card) transactions
Support tex...
Banks, you must prepare
for this new era of
Engagement Banking



BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerde...
Bank 2.0

BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
Customer                                                                      Business
         Superior User Experience  ...
Seamless superior user
experience whilst being
Personal & Relevant



BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelm...
Forrester:
Titeltext Next Generation Digital Financial Services
Banks need to fundamentally improve the way they
Support t...
Outside-In

                                                                 CUSTOMER
                                    ...
Open                            Closed
                                 Marketing                     Transactional
      ...
Promotions          Transactions




Seamless
Titeltext customer journey
Supportyour website visitors click the login butt...
Customer            Mobile

                                                                                   Personaliza...
BRANCH       SOCIAL MEDIA
                        ONLINE - (ANY DEVICE)       CALL CENTER
                                ...
Demo: ABN Amro - widgets & social integration
Titeltext
See howtext platform uses widgets to give users control whilst
Sup...
Deliver any time, any place
and on any device:
The Mobile Challenge



BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jel...
Customers need ubiquity
Titeltext
But how text you support all
Support can
operating systems and devices?

BACKBASE SOCIAL...
WIDGETS / HTML 5



          SOCIAL NETWORKS                     BANKING WEBSITE   FRONT
                                ...
(1) Direct To Browser




             BANKING


                                                                   +
    ...
eBusiness & IT alignment
for a faster time-to-market




BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
CUSTOMER
                           EXPERIENCE                                 CHANGE REQUIREMENTS



loosely coupled



 ...
Online is a customer interaction
channel, where eBusiness
must be in control



BACKBASE SOCIAL MEDIA WEBINAR | June 9, 20...
Customer
                               BANK 2.0 CUSTOMER PORTAL
                                                         ...
Demo: Bank 2.0 & the Portal Manager
Titeltext
Customer & business in control, across multiple devices.
Support text


BACK...
how can we
help you?
BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
+
We are Backbase
Titeltext
We deliver a white label Bank 2.0 Portal + Customer Engagement Services
Support text


BACKBAS...
3RD PARTY APPS   *   3RD PARTY APPS   *



We deliver
Titeltext globally
Customers on all continents and offices in Europe...
3RD PARTY APPS   *   3RD PARTY APPS   *



We deliver
Titeltext with partners
We are not alone. We have local and global p...
3RD PARTY APPS   *   3RD PARTY APPS   *



Titeltext to big customers
We deliver
Top financials are already using Backbase...
We deliver Bank 2.0

BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
Thank you!
JELMER DE JONG | jelmer@backbase.com | @jelmerdejong | +31 (0) 6 230 260 12




BACKBASE SOCIAL MEDIA WEBINAR |...
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Cloud Computing and Microsoft
Next
Upcoming SlideShare
Cloud Computing and Microsoft
Next
Download to read offline and view in fullscreen.

Share

Bank 2.0 - How to get ready for the new era of Engagement Banking

Download to read offline

In this presentation, Jelmer de Jong presents the Backbase vision of Engagement Banking, introducing the concept of Bank 2.0, to help banks prepare for this new era.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Bank 2.0 - How to get ready for the new era of Engagement Banking

  1. Bank 2.0 Get ready for the new era of Engagement Banking BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  2. Facebook, Apple and Amazon are delivering a superior experience. Why not my bank? BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  3. the shifting market BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  4. Banking Titeltext is no longer only branches and ATMʼs Creating customer trust, being available online and Support text on mobile is the next big challenge for banks. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong Photo: http://www.flickr.com/photos/nyperson/5008167241/
  5. New banks are taking over and winning customers Titeltext New ideas, Support textmobile focus, no branches, flexibility and strong customer focus are making the difference. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  6. Non-banks are acting like banks Titeltext PayPal, Facebook, Amazon, Apple & multiple Support text fintech startups are winning customers. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  7. New social banking initiatives are launching Titeltext Social banks, peer-2-peer lending and investment websites. Support text BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  8. New social banking initiatives are launching Titeltext Social layers on top of core (credit card) transactions Support text are bringing social to banking. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  9. Banks, you must prepare for this new era of Engagement Banking BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  10. Bank 2.0 BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  11. Customer Business Superior User Experience • • Optimize Online Results Personal & Relevant • • Lower Cost-per-Contact Any Time, Any Place & Any Device • • Control: Less IT Dependency IT • Leverage Existing Infrastructure • Easy Integration • Secure & Performance Bank 2.0 Titeltext empowers key stakeholders Customer, business and IT should be united Support text to create a seamless online experience. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  12. Seamless superior user experience whilst being Personal & Relevant BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  13. Forrester: Titeltext Next Generation Digital Financial Services Banks need to fundamentally improve the way they Support text serve customers via digital channels. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  14. Outside-In CUSTOMER EXPERIENCE LAYER loosely coupled INTERNAL SYSTEMS AND PLATFORMS Inside-Out Outside-in Titeltext approach Paradigm shift: from ‘inside-out’ to ‘outside-in’. Support text BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  15. Open Closed Marketing Transactional Website Platform Managed by e-business Managed by IT Seamless Titeltext customer journey Supportyour website visitors click the login button. 90% of text BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  16. Promotions Transactions Seamless Titeltext customer journey Supportyour website visitors click the login button. 90% of text BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  17. Customer Mobile Personalization Superior Customer Experience Layer App Store Content / Profile Application Security & CORE BANKING SYSTEMS & PROCESSES Customer Titeltext Experience Layer The customer comes first, not systems or processes. Support text One seamless platform -- ready for any device. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  18. BRANCH SOCIAL MEDIA ONLINE - (ANY DEVICE) CALL CENTER OFFICE (public, personal) CUSTOMER EXPERIENCE LAYER BUSINESS RULES ADVISORY TOOLS 1:1 Customer treatment (targeting, segmentation) Simulation, Calculators, ... Reusable Widgets CUSTOMER PROFILE CONTENT Collect Customer Preferences Consistent Across Channels (implicit and explicit) CORE BANKING OTHER BACK-END FUNCTIONS 3RD PARTY FUNCTIONS Transactional CRM PFM Widgets Titeltext will rule them all Widgets text small and flexible mini-applications that can integrate Support are with any system and be reused across multiple channels. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  19. Demo: ABN Amro - widgets & social integration Titeltext See howtext platform uses widgets to give users control whilst Support one allowing for integration with core systems and social media. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  20. Deliver any time, any place and on any device: The Mobile Challenge BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  21. Customers need ubiquity Titeltext But how text you support all Support can operating systems and devices? BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  22. WIDGETS / HTML 5 SOCIAL NETWORKS BANKING WEBSITE FRONT OFFICE UNIFIED DESKTOP Titeltext The solution: Widgets & HTML 5 Support text contain any application and are reusable, This makes widgets Widgets can the best solution for the mobile challenge, for both the web and native apps. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  23. (1) Direct To Browser BANKING + PLATFORM NATIVE WRAPPER (2) Via Native App Wrapper • Mobile Optimized Widgets • jQuery Mobile • HTML5 Titeltext Mobile delivery: from your banking platform to the customer Support text mobile browser or using the native wrapper, creating Direct in the an OS-specific application. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  24. eBusiness & IT alignment for a faster time-to-market BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  25. CUSTOMER EXPERIENCE CHANGE REQUIREMENTS loosely coupled CHANGE CAPABILITY INTERNAL SYSTEMS AND PLATFORMS Allignement by decoupling Titeltext Different text Support heartbeats cause unnecessary complications and slow down the time-to-market. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  26. Online is a customer interaction channel, where eBusiness must be in control BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  27. Customer BANK 2.0 CUSTOMER PORTAL in Control E-BUSINESS PORTAL MANAGER Business SECURITY AGGREGATION PERSONALIZATION CONTENT PRESENTATIO IT in Control CORE BANKING SYSTEMS & PROCESSES Different Titeltext layers for different levels of control Bringing text Support control and ease to customer, e-business and IT teams. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  28. Demo: Bank 2.0 & the Portal Manager Titeltext Customer & business in control, across multiple devices. Support text BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  29. how can we help you? BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  30. + We are Backbase Titeltext We deliver a white label Bank 2.0 Portal + Customer Engagement Services Support text BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  31. 3RD PARTY APPS * 3RD PARTY APPS * We deliver Titeltext globally Customers on all continents and offices in Europe and North America. Support text BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  32. 3RD PARTY APPS * 3RD PARTY APPS * We deliver Titeltext with partners We are not alone. We have local and global partners Support text that are specialized in Backbase Portal. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  33. 3RD PARTY APPS * 3RD PARTY APPS * Titeltext to big customers We deliver Top financials are already using Backbase to deliver a Support text superior customer experience across multiple channels. BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  34. We deliver Bank 2.0 BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  35. Thank you! JELMER DE JONG | jelmer@backbase.com | @jelmerdejong | +31 (0) 6 230 260 12 BACKBASE SOCIAL MEDIA WEBINAR | June 9, 2011 | @jelmerdejong
  • jewleo

    Sep. 14, 2021
  • ThaoTrinhXuan

    Nov. 7, 2018
  • ErmannoRucli

    Oct. 12, 2018
  • irma141

    Aug. 2, 2015
  • pranavbhardwaj

    Jul. 8, 2015
  • barbierockzzz

    Jun. 14, 2015
  • franecos

    Jun. 12, 2015
  • woolsale

    Nov. 3, 2014
  • hivictorcarvalho

    May. 8, 2014
  • DaaaaveFlavor

    Jan. 16, 2014
  • prokofievy

    Nov. 14, 2013
  • lrekasi

    Aug. 20, 2013
  • varyakorepanova

    Jul. 11, 2013
  • vsridhars

    Jun. 23, 2013
  • nidhia1

    Feb. 20, 2013
  • erla1004

    Feb. 12, 2013
  • barlevav

    Feb. 6, 2013
  • Plessis

    Feb. 3, 2013
  • simon723

    Dec. 17, 2012
  • fernandoplaza

    Dec. 16, 2012

In this presentation, Jelmer de Jong presents the Backbase vision of Engagement Banking, introducing the concept of Bank 2.0, to help banks prepare for this new era.

Views

Total views

26,882

On Slideshare

0

From embeds

0

Number of embeds

339

Actions

Downloads

1,494

Shares

0

Comments

0

Likes

96

×