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Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise

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Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise

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To keep pace with consumers’ adoption and use of mobile technology, retail enterprises are rapidly placing mobile devices in the hands of store associates. The immediate payback is increased associate knowledge and confidence that translates to better customer service. But with the addition of a variety of new tablet devices, retail organizations are faced with a confusing tangle of mobile platforms that create significant IT challenges. Register for the webinar "Securing and Managing Mobile Investments Within the Retail Enterprise" to learn how advanced mobile management tools can help retailers gain a competitive edge by effectively securing and connecting all the devices from one source.

You’ll learn how to provide best-in-class security while facilitating all the benefits of a mobile tablet rollout, such as the ability to:

•Blend device security with network security, user controls and compliance management for multilayered security protection;
•Cost-effectively provision and configure devices;
•Efficiently integrate devices with existing IT infrastructure and processes;
•Restrict access and set device policies;
•Unify and centralize IT teams.

To keep pace with consumers’ adoption and use of mobile technology, retail enterprises are rapidly placing mobile devices in the hands of store associates. The immediate payback is increased associate knowledge and confidence that translates to better customer service. But with the addition of a variety of new tablet devices, retail organizations are faced with a confusing tangle of mobile platforms that create significant IT challenges. Register for the webinar "Securing and Managing Mobile Investments Within the Retail Enterprise" to learn how advanced mobile management tools can help retailers gain a competitive edge by effectively securing and connecting all the devices from one source.

You’ll learn how to provide best-in-class security while facilitating all the benefits of a mobile tablet rollout, such as the ability to:

•Blend device security with network security, user controls and compliance management for multilayered security protection;
•Cost-effectively provision and configure devices;
•Efficiently integrate devices with existing IT infrastructure and processes;
•Restrict access and set device policies;
•Unify and centralize IT teams.

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Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise

  1. 1. Your  GoToWebinar  A/endee  Viewer  is  made  of  2  parts:   1.  Viewer  Window   2.  Control  Panel   Type  your  quesAon  here  
  2. 2. #LiveWebinar  hashtag.  
  3. 3.   Launched  in  2007       Over  20,000  subscribers     To  provide  execu8ves  with  relevant,   insigh=ul  content  across  a  variety  of  digital   medium   Free  subscrip8on  to  our  weekly  newsleCer…   www.retailtouchpoints.com/signup  
  4. 4. FEATURED  SPEAKER   MODERATOR   Dan  Dearing   Andrew  Gaffney   Group  Director,     Publisher   Mobile  Security  Strat.   Retail  TouchPoints   BoxTone   @BoxTone_Inc   @RTouchPoints  
  5. 5. •  60%  of  retailers  plan  to  increase  spending  on   mobile  solu8ons  in  the  next  12  months,   according  to  Boston  Retail’s  12th  Annual  POS   Benchmarking  Study.     •  Line  bus8ng   •  CRM  Apps   •  Clienteling/Guided  Selling  
  6. 6. •  Apple  sold  nearly  15  million  iPads   in  the  first  nine  months  of  its   release,  and  con8nues  to   accelerate  following  the  release   of  the  iPad  2.  
  7. 7. •  More  than  75%  of  businesses   planned  to  buy  the  iPad,   according  to  research  conducted   by  ChangeWave  last  year  
  8. 8. •  More  than  40  new  tablets  were   introduced  at  the  CES  Show  in   January  2011.  
  9. 9. •  JCPenney  (JCP)  leveraging  iPads  to   provide  an  enhanced  in-­‐store  customer   experience.  Calling  it  the  “findmore”   strategy,  JCP  is  encouraging  store   associates  and  customers  to  use  the   tablet  to  access  expanded  assortments   and  product  informa8on  on  the   retailer’s  web  site.   ! •  In  February  2011,  JCP  announced  that  it   was  rolling  out  its  findmore  smart   fixture  to  more  than  120  select  stores   across  the  U.S.  
  10. 10. •  Things  Remembered,  a  personalized   gies  retailer,  is  using  the  Global  Bay   soeware  in  select  stores  to  streamline   its  in-­‐store  ordering  process  by  offering   customers  an  interac8ve  gie  and   personaliza8on  process  via  iPad  kiosks.     •  By  empowering  consumers  to  input   their  messages  through  the  iPad  kiosk,   Things  Remembered  will  reduce  overall   transac8on  8me  and  eliminate  errors   that  were  previously  caused  by   ! incorrectly  or  illegibly  wriCen  orders.  
  11. 11. Things  to  consider:   •  Na8ve  data  protec8on?   •  Secure  and  flexible  app   distribu8on  ?   •  Na8ve  support  for  in-­‐ store  and  datacenter   infrastructure?  
  12. 12. Device   Device   Store   Security   Management   Support     •  Small    &  cool   •  Smart  &  mobile   •  Remote  &  unstaffed   •  Loss  protec8on   •  Maintenance   •  Over  the  air   •  Thee  protec8on   •  Tracking   •  Real-­‐8me  visibility  
  13. 13. What  do  you  see  as  your  top   mobile  device  challenge?  
  14. 14. •  Layered  security:    device,  applica8ons,   infrastructure   •  Device  Loss  Protec8on  is  key  for  mobile   devices   –  Na8ve  iOS  support  include  passcode,  data-­‐at-­‐rest   encryp8on  (DAR),  remote  and  local  wipe   Lesson  Learned     –  “Find  my  iPhone”  helps  you  locate  device   $118M   •  Leverage  what’s  already  in  use   –  VPN-­‐on-­‐demand  provides  end-­‐to-­‐end  protec8on  without   performance  impact   –  Secure  WiFi  for  in-­‐store  access   –  Cer8ficate  authen8ca8on  provide  the  best  security  and  user   experience  
  15. 15. •  Policy  Management   –  Na8ve  policy  enforcement  provides      “out  of  the  box”  simplicity   •  Configura8on  Management   –  Over  the  air  maintenance  of  policy  &   configura8on   •  App  Deployment   –  Internal  App  Catalog  for  internal  apps  and  App  Store  access   •  Compliance  and  Asset  Tracking   –  Real-­‐8me  tracking  of    the  device,  policy  and  apps  with  historical   repor8ng  
  16. 16. When  do  you  plan  to  roll  out   tablets  in  producAon?  
  17. 17. Invest  in  a  Mobile   Cost   Management   pla=orm   Performance   Stores   Business   Management   Support   Security   Opera8ons   Management   Support   Management   Scale   Enterprise -­‐class   Security   Pla=orm   Management   Time  
  18. 18. Your  GoToWebinar  A/endee  Viewer  is  made  of  2  parts:   1.  Viewer  Window   2.  Control  Panel   Type  your  quesAon  here  
  19. 19. FEATURED  SPEAKER   MODERATOR   Dan  Dearing   Andrew  Gaffney   Group  Director,     Publisher   Mobile  Security  Strat.   Retail  TouchPoints   BoxTone   @RTouchPoints   @BoxTone_Inc   DDearing@BoxTone.com   Andrew@RetailTouchPoints.com   410.910.3341   1.888.603.3626  
  20. 20. You  can  download  this  presenta8on  here:     h/p://rtou.ch/SecureMobile   Each  Webinar  aCendee  will  receive  a   complimentary  copy  of  “Rewri'ng  the  Rules   of  Retail:  Why  Tablets  Are  An  In-­‐Store  Game-­‐ Changer”  

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