Omni Channel Evolution - Supply Chain & Data Impact

•

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High Level view depicting the crucial importance of Supply Chain and Single View of Data as organisations evolve from multi channel to Omni channel

Data & Analytics

Multi Channel to Omni Channel Evolution
3
StockProductOrderCustomer Pricing PromotionPayment Campaign
Low
Impact
Medium
Impact
High
Impact
Ability to select one of multiple
channels for ordering &
fulfilment
MULTI
CHANNEL
OMNI
CHANNEL
CROSS
CHANNEL
Ability to cut across multiple
channels for ordering &
fulfilment
Seamless experience
irrespective of the
channel
Supply Chain & Commercial
Impact
Customer Journey
Single View of Data
Copyright © 2015 butterfly advisory limited

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