Jared University is offering a new blended learning course in integrated marketing communications over the next six years. The course will introduce concepts like advertising, public relations, consumer behavior, and ethics. It aims to describe IMC practices and prepare students to estimate returns on marketing investments. The course will be managed by one instructor and staff and include online quizzes, tests, and a group project incorporating both online and in-person elements. It is expected to enroll 240 students annually and cost projections show the total and average costs over six years.