DreamBIG aims to help high school students who are looking to get into the college of their dreams. DreamBIG gives students the help they need to achieve their goals and get into the school of their choice. High school students need to be more well-informed of the college admissions process and receive personal attention as soon as they start searching for colleges. Guidance counselors are typically responsible for seeing 200 to 300 students. Students do not receive enough personal attention about the college prep process. Also, finding low-cost tutors is another problem. Students do not know what it takes to get into their school. Dreambig aims to track the students grades and make sure that the students GPA and extracurricular meet their schools standards. Revenue will be generated by in site advertisements from companies like Kaplan and from tutor fees charged to students who need extra help after school. Dreambig aims to be the college prep website to use for all high school students who need help.
2. What is it? How does it work?
We are a college prep consulting group that
will guide high school freshmen all the way
through high school to get into their dream
school.
We provide:
One on one personal experience for the student
Guidance on a handful of topics
Major/minor
College Selection
FAFSA
Application Essays
Low cost tutoring services
Videos on variety of topics
3. What makes us different?
Low Cost Differentiation
1 in 4 students who go to a private college had a admissions
consultant
Average cost is between $14,000-$40,000
$185/hour is national going rate
IT system
Tracks what school students are on pace for
What areas need to be improved to get in school of choice
Target Market
Parents of B students entering high school
End User
9TH-12TH grade students
4. Target Market
We plan to help the
average B and C
student
Target the middle
50 %
B & C Student 9-12 Grade
5. Our Services
One on One Mentoring
Serve as resource for
student
Help pick classes, schools
and major
Identify gaps in skill sets
and activities
Ex. Student lacks
community service- find
non-profits in students
county that he/she can
help out at
IT system
Tracks student progress
towards dream school
Identifies strengths and
weaknesses of student
Tutoring service
low-cost
Shows them schools they
are on pace for
Close gaps in skill sets and
activities
6. Competitor Analysis
CollegeBoard - Bigfuture
College search
Basic information
Admission Process
College life
No personal guidance
Private Consultants
Expensive
$185/hour
DreamBIG
Affordable
Low cost tutors
Guidance on a variety
of topics
Personalized planning
& progress
VS.
7. Industry Analysis
3.3 Million high school graduates in 2013
We plan to target 70% of this market or 2.3 million high school
students specifically freshman and sophomores
21.8 Million students are expected to attend college in
2013 an increase of 6.5 million since 2000
A growing market allows for our business’s expansion
Enrollment of 18-24 year olds increased from 27.3 million to
31.1 million since 2000
Increasing our potential customer base, allowing for future growth
in the industry
10. Our Mission
Our website will:
Empower students to get involved in the college
process early
Boost student confidence
Identify and improve student weaknesses early
Help build on strengths
Keep students on track to reach their dreams
Connect students with people who care and
are experts in the field
Status Update: Drafted final PowerPoint and Refined our prototypeNeed to: finalize our financial analysis and project siteSelling a service which includes a websiteTarget parents of freshmen and sophmores.Get student ready.Webinars/webex at additional fees.Parents pay subscription.Info sessions. Webinar fee. get recent grad workers. Financial planners to teach financial add webinar. Advertisements.Sell data to financial planners. Manage expectations. when to take sat/ what score should you consider help – these will be addressed in webinars
What's the distinct difference between mentor
Assumptions:Year 1: 5% market penetrationYear 2: 15% market penetrationYear 3: 30% market penetrationAssume 11% taxStandard Subscription = 25%Premium Subscription=45%Plus Subscription=30%2.3 million students attend college a yearPhiladelphia is 1%Target Business schools then roll out to health and medicince etc.Tutors are paid 15$ an hour