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DreamBig
Final Presentation
Jason Lee
Patrick Cantelmi
David Dupell
Joe Nespoli
Kayla Shaffer
What is it? How does it work?
 We are a college prep consulting group that
will guide high school freshmen all the way
through high school to get into their dream
school.
 We provide:
 One on one personal experience for the student
 Guidance on a handful of topics
 Major/minor
 College Selection
 FAFSA
 Application Essays
 Low cost tutoring services
 Videos on variety of topics
What makes us different?
 Low Cost Differentiation
 1 in 4 students who go to a private college had a admissions
consultant
 Average cost is between $14,000-$40,000
 $185/hour is national going rate
 IT system
 Tracks what school students are on pace for
 What areas need to be improved to get in school of choice
 Target Market
 Parents of B students entering high school
 End User
 9TH-12TH grade students
Target Market
We plan to help the
average B and C
student
Target the middle
50 %
B & C Student 9-12 Grade
Our Services
One on One Mentoring
Serve as resource for
student
Help pick classes, schools
and major
Identify gaps in skill sets
and activities
Ex. Student lacks
community service- find
non-profits in students
county that he/she can
help out at
IT system
Tracks student progress
towards dream school
Identifies strengths and
weaknesses of student
Tutoring service
low-cost
Shows them schools they
are on pace for
Close gaps in skill sets and
activities
Competitor Analysis
CollegeBoard - Bigfuture
College search
Basic information
Admission Process
College life
No personal guidance
Private Consultants
Expensive
$185/hour
DreamBIG
Affordable
Low cost tutors
Guidance on a variety
of topics
Personalized planning
& progress
VS.
Industry Analysis
3.3 Million high school graduates in 2013
We plan to target 70% of this market or 2.3 million high school
students specifically freshman and sophomores
21.8 Million students are expected to attend college in
2013 an increase of 6.5 million since 2000
A growing market allows for our business’s expansion
Enrollment of 18-24 year olds increased from 27.3 million to
31.1 million since 2000
Increasing our potential customer base, allowing for future growth
in the industry
Revenue Streams
Subscription Packages
STANDARD
*FREE*
PREMIUM
$1000/yr
PLUS
$1300/month
Technology x x x
Mentoring X
2 hour month limit
X
2 hour month limit
Tutoring X
3 hour month limit
Additional Costs:
Mentor Hour: $20/hour (exceed limit)
Tutor Hour: $20/hour (exceed limit)
Discounts:
2 year package: 10% off
3 year package: 15% off
4 year package: 20% off
Financial Analysis
Our Mission
 Our website will:
 Empower students to get involved in the college
process early
 Boost student confidence
 Identify and improve student weaknesses early
 Help build on strengths
 Keep students on track to reach their dreams
 Connect students with people who care and
are experts in the field
QUESTIONS?

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DreamBIG

  • 1. DreamBig Final Presentation Jason Lee Patrick Cantelmi David Dupell Joe Nespoli Kayla Shaffer
  • 2. What is it? How does it work?  We are a college prep consulting group that will guide high school freshmen all the way through high school to get into their dream school.  We provide:  One on one personal experience for the student  Guidance on a handful of topics  Major/minor  College Selection  FAFSA  Application Essays  Low cost tutoring services  Videos on variety of topics
  • 3. What makes us different?  Low Cost Differentiation  1 in 4 students who go to a private college had a admissions consultant  Average cost is between $14,000-$40,000  $185/hour is national going rate  IT system  Tracks what school students are on pace for  What areas need to be improved to get in school of choice  Target Market  Parents of B students entering high school  End User  9TH-12TH grade students
  • 4. Target Market We plan to help the average B and C student Target the middle 50 % B & C Student 9-12 Grade
  • 5. Our Services One on One Mentoring Serve as resource for student Help pick classes, schools and major Identify gaps in skill sets and activities Ex. Student lacks community service- find non-profits in students county that he/she can help out at IT system Tracks student progress towards dream school Identifies strengths and weaknesses of student Tutoring service low-cost Shows them schools they are on pace for Close gaps in skill sets and activities
  • 6. Competitor Analysis CollegeBoard - Bigfuture College search Basic information Admission Process College life No personal guidance Private Consultants Expensive $185/hour DreamBIG Affordable Low cost tutors Guidance on a variety of topics Personalized planning & progress VS.
  • 7. Industry Analysis 3.3 Million high school graduates in 2013 We plan to target 70% of this market or 2.3 million high school students specifically freshman and sophomores 21.8 Million students are expected to attend college in 2013 an increase of 6.5 million since 2000 A growing market allows for our business’s expansion Enrollment of 18-24 year olds increased from 27.3 million to 31.1 million since 2000 Increasing our potential customer base, allowing for future growth in the industry
  • 8. Revenue Streams Subscription Packages STANDARD *FREE* PREMIUM $1000/yr PLUS $1300/month Technology x x x Mentoring X 2 hour month limit X 2 hour month limit Tutoring X 3 hour month limit Additional Costs: Mentor Hour: $20/hour (exceed limit) Tutor Hour: $20/hour (exceed limit) Discounts: 2 year package: 10% off 3 year package: 15% off 4 year package: 20% off
  • 10. Our Mission  Our website will:  Empower students to get involved in the college process early  Boost student confidence  Identify and improve student weaknesses early  Help build on strengths  Keep students on track to reach their dreams  Connect students with people who care and are experts in the field
  • 11.
  • 12.
  • 13.

Editor's Notes

  1. Status Update: Drafted final PowerPoint and Refined our prototypeNeed to: finalize our financial analysis and project siteSelling a service which includes a websiteTarget parents of freshmen and sophmores.Get student ready.Webinars/webex at additional fees.Parents pay subscription.Info sessions. Webinar fee. get recent grad workers. Financial planners to teach financial add webinar. Advertisements.Sell data to financial planners. Manage expectations. when to take sat/ what score should you consider help – these will be addressed in webinars
  2. What's the distinct difference between mentor
  3. Assumptions:Year 1: 5% market penetrationYear 2: 15% market penetrationYear 3: 30% market penetrationAssume 11% taxStandard Subscription = 25%Premium Subscription=45%Plus Subscription=30%2.3 million students attend college a yearPhiladelphia is 1%Target Business schools then roll out to health and medicince etc.Tutors are paid 15$ an hour