The Olly Murs website uses various techniques to engage viewers and promote his brand and products. These include featuring his latest single prominently, using large images of Olly that create a personal connection, and incorporating social media and opportunities to get updates on upcoming events. Navigation options and interactive elements allow viewers to easily explore the areas that interest them most. The website also strengthens Olly's star identity and brand by promoting merchandise sold under his name. The overall goal is to ultimately encourage purchasing his album and tickets to events through thorough audience surveillance and engagement.

1. Olly Murs
website analysis:

2. Enter Website
As you enter the website you immediately come across his latest hit single
alongside Flo Rida called ‘Trouble Maker,’ which immediately engages a
viewer’s attention as it provides us with something recent of his to
demonstrate his current talent and style.

3. Immediate Convergence:
Much before entering the site, we as viewers are
bombarded with convergence to go and purchase
his album which emphasises the fact that his music
is good enough to spend on but most consumers will
want to know more about him and to do so we will
need to enter the main site.

4. As soon as we enter the site we come across an image of Olly Murs looking straight at us
and thereby providing direct address through his eyes which makes it seem more personal
almost as if he’s inviting us. The image has him casually dressed which reflects his music
and personality as he is an artist who does not take himself seriously. This quality of his
helps fans to easily identify with him as a normal common man. The picture is yet again
taken out and enlarged form his new album which promotes and encourages us to buy it.
We are constantly reminded of the product throughout the pages as shown above on this
webpage.

5. The Font used reflect the artist’s dual
personality of traditional yet modern.
He has the voice that people can easily
identify to and enjoy but he remains
to paint an image of him being
contemporary and fun loving who does
not emphasise on how he is portraying
himself or whether to be a role model. The font used for this website
is easily recognisable as it has been used in the past to construct and
market other of his products. This builds up a recognisable brand
that people not only will find familiar but will also help connect all
his products with one another. The font used uses Sans-serif which is
normally used on traditional singers and therefore it says that that
artist is serious about his music however the slight curved edges on
the letter gives the youth appeal and brings out the lively
personality of his.

6. Navigation Bar:
Navigation Bar provides the viewers with
choices and a sin which sense of control in
which they have the power to choose what and
where to browse therefore a navigation bar
gives the viewers of this website a chance to
indulge into the several options that are
provided accordingly to their interests.

7. Interactive:
The website is scattered with several moving
images which draws the viewers’ eyes as well as
provide an interactive element that engages fans to
browse and explore. Moving images yet again gives
choices for people to take and visit the aspect they
are most interested in.

8. Convergences:
Several different convergences in the form of
different media forms such as Facebook and
Twitter are all bundled in to this one webpage
which integrates all sorts of medium into one.
The number of different convergences provides
the viewers with abundance (Dyer) and therefore
attends to a variety of interests.

9. Social Networking:
Facebook and Twitter allows
viewers and fans in particular to
stay updated on what their
favourite personality is up to. It
reduces the distance that once
was between a star and their fan
and therefore allows fans to be a
lot more involved and closer to
their stars hence reinforcing both
parties equally.

10. Brand: ‘Olly Murs.’
Products are sold in the name of
‘Olly Murs,’ which not only enhances
his star power but also builds up the
brand ‘Olly Murs.’ Once people star
owning products with his name with
it, they will join a group and belong
to a community in which everyone
have common interests. The idea of
Brand allows audience to get
involved as well as increase the
artist’s popularity with not only
music but also other seasonal
products that people will purchase
with 2 purposes which develops and
constructs his star identity.

11. Information:
Surveillance is provided
through the sections that
inform us on the latest
news on Olly Murs and
also informs us on the
upcoming events which
not only allows the fans
to be updated but also
increases profits buy
engaging people to
spend money to attend
these specific events.

12. Purchase:
Finally, having explored the whole website and
assumingly been intrigued by Olly Murs the singer
and Olly Murs the person, the website eventually
aims to sell you the product which is the initial
reason why he is a star. Here is where Media uses
all its techniques to get people to spend money on
them. Even though in the modern era, people are
more likely to download from itunes rather than
purchase CD, websites still don’t shy away from
promoting CDs as they still successfully manage to
encourage and interest buyers as a result of the
star construction that Dyer describes. In other
words people will still buy CD in order to hold an
actual valuable product instead of the mere mp3
download that is just kept in a folder of your phone.