This document contains information about a website, digital package, and pop genre costume code. It references having a website, digital package, and mentions pop genre and costume code without providing additional context in the short document.
1) The document discusses how the author used marketing and branding across three products - a music video, digital album pack, and website - to promote a single and artist.
2) Consistent elements like logo, color scheme, and fonts were used to clearly link the three products and create recognition of the brand.
3) Feedback was gathered from the target audience of teenagers to ensure the products appealed to and satisfied them. Generic conventions like costume, narrative, and representation were also included.
This document discusses ideas and shots that could be used from other pop music videos for a music video being produced for Jennifer Lopez's song "The One". It examines shots from various pop videos that could work well based on the concepts for this new video. These include shots of a glamorous young female to fit the pop genre, the use of technology like iPads that would appeal to teenage audiences, black and white shots to depict flashbacks, shooting in a studio to feature the vocalist, and close-ups and arguments between a couple to advance the narrative. The document argues these shots would keep audiences engaged and relate to common relationship themes.
The song "Heartattack" by Trey Songz uses conventions of the pop genre to attract its target audience of teenagers. The music video tells the story of Trey having a heart attack due to the end of his relationship with Kelly Rowland. It features flashbacks of their arguments and happier times together. The video amplifies the lyrics through its shots and uses techniques like close-ups, lighting, costumes and camerawork to engage viewers and make them feel sympathy for Trey. It provides escapism and allows the target audience to relate their own experiences to the storyline.
The document discusses two feminist theories from the 1970s: the male gaze theory and the feminine mystique theory. The male gaze theory proposes that women are often viewed and filmed as sexual objects from a male perspective. The feminine mystique theory suggests that women were unhappy being restricted to traditional gender roles like housewife and felt they had no identity beyond serving men. Both theories argue that viewing and treating women primarily as objects for male pleasure limits women and can make them unhappy.
This document discusses historic representations of women in advertisements that were often sexist. It provides examples from Fairy liquid advertisements from the 1960s-1990s that portrayed women in narrow, domestic roles like cooking and cleaning for their husbands and families. The ads reinforced the nuclear family structure and idea that women belong in the kitchen. Later Fairy liquid ads from the 1990s started to shift this stereotype by showing men in the kitchen as well, indicating changing social norms. The document also discusses Freud's "Madonna-whore complex" theory about how some men view women only as virginal "Madonnas" or sexual "whores" with no middle ground.
The document discusses two feminist film theories: the male gaze theory and the feminine mystique theory. [1] The male gaze theory from the 1970s argues that women are often portrayed as "objects" for the male perspective in film and are judged based on their physical appearance. [2] The feminine mystique theory also from the 1970s suggests that defining women solely by stereotypical roles like housewife and mother leaves them feeling unhappy and restricted. [3] Both theories critique the historical portrayal of women in media through the lens of patriarchal values.
This mood board is for a website called "The One" and features images that convey a modern, sleek and minimalist design. Colors like gray, white and blue are prominently featured to create a clean and polished look. The curated images aim to provide a visual guide for a stylish website that prioritizes simplicity and functionality.
1) The document discusses how the author used marketing and branding across three products - a music video, digital album pack, and website - to promote a single and artist.
2) Consistent elements like logo, color scheme, and fonts were used to clearly link the three products and create recognition of the brand.
3) Feedback was gathered from the target audience of teenagers to ensure the products appealed to and satisfied them. Generic conventions like costume, narrative, and representation were also included.
This document discusses ideas and shots that could be used from other pop music videos for a music video being produced for Jennifer Lopez's song "The One". It examines shots from various pop videos that could work well based on the concepts for this new video. These include shots of a glamorous young female to fit the pop genre, the use of technology like iPads that would appeal to teenage audiences, black and white shots to depict flashbacks, shooting in a studio to feature the vocalist, and close-ups and arguments between a couple to advance the narrative. The document argues these shots would keep audiences engaged and relate to common relationship themes.
The song "Heartattack" by Trey Songz uses conventions of the pop genre to attract its target audience of teenagers. The music video tells the story of Trey having a heart attack due to the end of his relationship with Kelly Rowland. It features flashbacks of their arguments and happier times together. The video amplifies the lyrics through its shots and uses techniques like close-ups, lighting, costumes and camerawork to engage viewers and make them feel sympathy for Trey. It provides escapism and allows the target audience to relate their own experiences to the storyline.
The document discusses two feminist theories from the 1970s: the male gaze theory and the feminine mystique theory. The male gaze theory proposes that women are often viewed and filmed as sexual objects from a male perspective. The feminine mystique theory suggests that women were unhappy being restricted to traditional gender roles like housewife and felt they had no identity beyond serving men. Both theories argue that viewing and treating women primarily as objects for male pleasure limits women and can make them unhappy.
This document discusses historic representations of women in advertisements that were often sexist. It provides examples from Fairy liquid advertisements from the 1960s-1990s that portrayed women in narrow, domestic roles like cooking and cleaning for their husbands and families. The ads reinforced the nuclear family structure and idea that women belong in the kitchen. Later Fairy liquid ads from the 1990s started to shift this stereotype by showing men in the kitchen as well, indicating changing social norms. The document also discusses Freud's "Madonna-whore complex" theory about how some men view women only as virginal "Madonnas" or sexual "whores" with no middle ground.
The document discusses two feminist film theories: the male gaze theory and the feminine mystique theory. [1] The male gaze theory from the 1970s argues that women are often portrayed as "objects" for the male perspective in film and are judged based on their physical appearance. [2] The feminine mystique theory also from the 1970s suggests that defining women solely by stereotypical roles like housewife and mother leaves them feeling unhappy and restricted. [3] Both theories critique the historical portrayal of women in media through the lens of patriarchal values.
This mood board is for a website called "The One" and features images that convey a modern, sleek and minimalist design. Colors like gray, white and blue are prominently featured to create a clean and polished look. The curated images aim to provide a visual guide for a stylish website that prioritizes simplicity and functionality.
The document analyzes Cheryl Cole's website and how it engages audiences. It notes the website's navigation bar contains links to articles, prizes, music, videos, and more to keep audiences engaged. The navigation bar changes color and zooms when hovered over. Videos on the site allow audiences to watch Cheryl's performances and get beauty tips. Images on the site present Cheryl as glamorous and sexy, appealing to a male gaze. Overall, the website aims to gratify and engage audiences by providing entertainment, information, and a sense of belonging through its interactive elements.
The Olly Murs website uses various techniques to engage viewers and promote his brand and products. These include featuring his latest single prominently, using large images of Olly that create a personal connection, and incorporating social media and opportunities to get updates on upcoming events. Navigation options and interactive elements allow viewers to easily explore the areas that interest them most. The website also strengthens Olly's star identity and brand by promoting merchandise sold under his name. The overall goal is to ultimately encourage purchasing his album and tickets to events through thorough audience surveillance and engagement.
The digi pack is for Jay Sean's 2008 album "My Own Way". It includes songs like "Ride It", "Maybe", and "Stay" which were hit singles in the UK charts. The digi pack contains information about the album, pictures of Jay Sean, and lists the songs. It is intended to attract teenagers and young adults by displaying Jay Sean's image and including the lyrics, encouraging listeners to identify with the artist and songs.
Universal Studios was chosen to distribute the group's media product because it is one of the longest-lived Hollywood studios, founded in 1912, and many films have used Universal for distribution. Universal is also well known and targets all age groups, making it the best institution to widely distribute their final product. While Universal would distribute the production, a smaller company like Working Title Films would be used for the actual distribution.
Universal Studios was chosen to distribute the group's media product because it is one of the longest-lived Hollywood studios, founded in 1912, and many famous films have used Universal for distribution. Universal is also well known worldwide and aims to appeal to all audiences, making it the best choice to widely distribute their final product.
The document discusses a student media project called "Stalk" that was created to conform to the thriller genre. Stalk builds suspense from the start by showing the protagonist running away from an unseen pursuer. Tension is built through diegetic sounds like gunshots and non-diegetic background music. Research of similar thriller films helped inform the opening scene. While the product has no dialogue, the background music allows the audience to understand what is happening and engage with the story. Pleonastic sounds like a heartbeat contrast with the credits to show the protagonist is scared. The goal was to engage and entertain the audience through realistic conventions of the thriller genre.
The document analyzes Cheryl Cole's website and how it engages audiences. It notes the website's navigation bar contains links to articles, prizes, music, videos, and more to keep audiences engaged. The navigation bar changes color and zooms when hovered over. Videos on the site allow audiences to watch Cheryl's performances and get beauty tips. Images on the site present Cheryl as glamorous and sexy, appealing to a male gaze. Overall, the website aims to gratify and engage audiences by providing entertainment, information, and a sense of belonging through its interactive elements.
The Olly Murs website uses various techniques to engage viewers and promote his brand and products. These include featuring his latest single prominently, using large images of Olly that create a personal connection, and incorporating social media and opportunities to get updates on upcoming events. Navigation options and interactive elements allow viewers to easily explore the areas that interest them most. The website also strengthens Olly's star identity and brand by promoting merchandise sold under his name. The overall goal is to ultimately encourage purchasing his album and tickets to events through thorough audience surveillance and engagement.
The digi pack is for Jay Sean's 2008 album "My Own Way". It includes songs like "Ride It", "Maybe", and "Stay" which were hit singles in the UK charts. The digi pack contains information about the album, pictures of Jay Sean, and lists the songs. It is intended to attract teenagers and young adults by displaying Jay Sean's image and including the lyrics, encouraging listeners to identify with the artist and songs.
Universal Studios was chosen to distribute the group's media product because it is one of the longest-lived Hollywood studios, founded in 1912, and many films have used Universal for distribution. Universal is also well known and targets all age groups, making it the best institution to widely distribute their final product. While Universal would distribute the production, a smaller company like Working Title Films would be used for the actual distribution.
Universal Studios was chosen to distribute the group's media product because it is one of the longest-lived Hollywood studios, founded in 1912, and many famous films have used Universal for distribution. Universal is also well known worldwide and aims to appeal to all audiences, making it the best choice to widely distribute their final product.
The document discusses a student media project called "Stalk" that was created to conform to the thriller genre. Stalk builds suspense from the start by showing the protagonist running away from an unseen pursuer. Tension is built through diegetic sounds like gunshots and non-diegetic background music. Research of similar thriller films helped inform the opening scene. While the product has no dialogue, the background music allows the audience to understand what is happening and engage with the story. Pleonastic sounds like a heartbeat contrast with the credits to show the protagonist is scared. The goal was to engage and entertain the audience through realistic conventions of the thriller genre.