This document provides advice on how to introduce new engineering practices and technologies to a team or business. It discusses several examples of proposed new practices and technologies such as test automation, continuous integration, refactoring, and DevOps. For each, it advises how to demonstrate the benefits through examples and metrics, how to gain buy-in from various stakeholders, and pitfalls to avoid such as claiming a practice is necessary just because a famous person recommends it. The overall message is that new practices must provide clear value and be introduced through demonstration and collaboration rather than dictates.