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The event was organised by the entrepreneurship cell at IIT Roorkee.
Roorkee is incidentally, India's oldest engineering college and it was a real pleasure visiting its campus.
Softer Skills workshop for #DTS16 event in EdinburghPaul Laughlin
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Ola and Uber partner with private taxi owners, requiring low capital investment since they don't buy vehicles themselves. They provide technology for booking, dispatch, and quality assurance. Charges are Rs. 13/km with a minimum Rs. 100 fare for the first 6 km. Customer segments include regular commuters, families, business travelers, employees of partner corporations, and anyone wanting affordable city transportation. Unique values are safety, on-time arrival from advance bookings, and cashless payment for riders as well as assured bookings and reduced maintenance concerns for drivers. The services use mobile and web apps for delivery and notifications.
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
Ola Cabs was founded in 2010 in Mumbai and is now headquartered in Bangalore. It has expanded to over 200,000 vehicles across 85 cities in India. Ola started as an online cab aggregator, partnering with private taxi owners to provide its service through mobile apps. This allowed it to grow rapidly while requiring low investment. Ola acquired TaxiForSure in 2015, making it the largest cab aggregator in India with over 1 million rides booked per day. While Ola faces threats from increasing competition and lack of regulations, its aggressive expansion and partnerships position it for continued growth in India's developing ridesharing market.
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A simple introduction to the basic concepts of strategic planning addressing anyone who works in any organization, aiming at elucidating some vague terms like strategy, environmental scanning, mission, vision,......!!
It is very important to every employee, who is a bit away from decision makers in his organization, to know the basic concepts at least.
Conducting a Market Study & Developing the Business model- delivered at IIT R...Amit Ranjan
These are the slides from a talk I delivered at IIT Roorkee (India) on 15th Sep,07. The talk was titled - "Conducting a Market Study & Developing the Business Model". I used our experience with slideshare to illustrate some of the points covered in the presentation.
The event was organised by the entrepreneurship cell at IIT Roorkee.
Roorkee is incidentally, India's oldest engineering college and it was a real pleasure visiting its campus.
Softer Skills workshop for #DTS16 event in EdinburghPaul Laughlin
The document outlines Paul Laughlin's experience and expertise in customer insight and data science. It discusses his work helping businesses maximize value from customer insight, such as growing profits and improving customer retention. It then details Laughlin's 9 step analysis model for conducting customer insight projects and effective strategies for communicating findings, including stakeholder mapping, generating customer insights, and ensuring recommended actions are designed and implemented.
Ola and Uber partner with private taxi owners, requiring low capital investment since they don't buy vehicles themselves. They provide technology for booking, dispatch, and quality assurance. Charges are Rs. 13/km with a minimum Rs. 100 fare for the first 6 km. Customer segments include regular commuters, families, business travelers, employees of partner corporations, and anyone wanting affordable city transportation. Unique values are safety, on-time arrival from advance bookings, and cashless payment for riders as well as assured bookings and reduced maintenance concerns for drivers. The services use mobile and web apps for delivery and notifications.
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
Ola Cabs was founded in 2010 in Mumbai and is now headquartered in Bangalore. It has expanded to over 200,000 vehicles across 85 cities in India. Ola started as an online cab aggregator, partnering with private taxi owners to provide its service through mobile apps. This allowed it to grow rapidly while requiring low investment. Ola acquired TaxiForSure in 2015, making it the largest cab aggregator in India with over 1 million rides booked per day. While Ola faces threats from increasing competition and lack of regulations, its aggressive expansion and partnerships position it for continued growth in India's developing ridesharing market.
Strategic planning, Ola Elgaddar, 12 12-2016Ola Elgaddar
A simple introduction to the basic concepts of strategic planning addressing anyone who works in any organization, aiming at elucidating some vague terms like strategy, environmental scanning, mission, vision,......!!
It is very important to every employee, who is a bit away from decision makers in his organization, to know the basic concepts at least.
This document discusses the benefits of using social media for business purposes. It provides an overview of popular social media networks like LinkedIn and Facebook and how they can be used to grow a business, find jobs, advertise, and build connections. Specific tips are provided on using LinkedIn to find work, build expertise, connect with potential customers and more. The document emphasizes that social media requires an ongoing time investment but can help create buzz and measure results at relatively low cost.
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Proactive Marketing For The Foundation Librariangueste20f73
The document discusses the importance of proactive marketing for librarians to demonstrate their value to clients and organizations. It recommends developing both organizational and personal marketing plans. For organizational marketing, librarians should understand client expectations, educate clients on the value of library resources, and implement opportunities like surveys to showcase their value. For personal marketing, librarians should develop their own brand through activities like publishing, presenting, networking, and maintaining an online presence. The goal of proactive marketing is for librarians to exceed client expectations and remain visible to stakeholders.
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Creating a personal brand is no longer an option in today's career market. Learn why it matters, how to do it, and why LinkedIn is the best starting place.
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This document summarizes a presentation about social media marketing success. It outlines the value of social media as a marketing channel and provides tips for integrating social media into communications strategies. These include developing clear objectives, allocating responsibilities, creating relevant content, and measuring results. The presentation also discusses best practices for platforms like Twitter and LinkedIn, as well as managing brands and handling negative comments across social media.
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https://www.britannica.com/event/Expo-Shanghai-2010
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For more information about free training for business journalists, please visit BusinessJournalism.org.
This document provides tips for marketing on a small budget. It recommends spending 5-10% of your budget to maintain or grow your market share. Key tactics discussed include developing an online presence through websites and social media, pursuing public relations opportunities, engaging in community outreach, and finding low-cost sponsorship and advertising options. Measurement of results is important to demonstrate return on investment and make the case for increased spending if needed.
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3) It also suggests considering the use of social media and mobile sites but cautions that social media requires understanding to avoid potential risks from viral stories.
The document summarizes tips for networking from the Pomerantz Career Center at the University of Iowa. It outlines the basic steps to effective networking: preparing by developing a list of contacts and an introduction, connecting by attending events and initiating conversations, engaging in conversations by asking questions and listening, and following up after by sending thank you messages. The career center recommends networking in many settings to develop professional relationships and resources to help with career goals like obtaining internships or jobs.
The document summarizes tips for networking from the Pomerantz Career Center at the University of Iowa. It outlines the basic steps to effective networking: preparing by developing a list of contacts and an introduction, connecting by attending events and initiating conversations, engaging in conversations by asking questions, and reviewing contacts made. The career center serves UI students and alumni and provides resources to help with career exploration and networking.
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Proactive Marketing For The Foundation LibrarianSophia Guevara
The document discusses the importance of proactive marketing for librarians to demonstrate their value to clients and organizations. It recommends developing both organizational and personal marketing plans, with organizational marketing focusing on promoting the library's brand and services within the organization, and personal marketing developing the librarian's own professional brand through publishing, presenting, networking and maintaining an online presence. Specific tactics are provided, such as conducting surveys to understand client needs, implementing promotional activities, and using tools like blogs and social media for personal marketing. The key is to continuously market value through various opportunities to ensure clients recognize the library's and librarian's worth.
Proactive Marketing For The Foundation Librariangueste20f73
The document discusses the importance of proactive marketing for librarians to demonstrate their value to clients and organizations. It recommends developing both organizational and personal marketing plans. For organizational marketing, librarians should understand client expectations, educate clients on the value of library resources, and implement opportunities like surveys to showcase their value. For personal marketing, librarians should develop their own brand through activities like publishing, presenting, networking, and maintaining an online presence. The goal of proactive marketing is for librarians to exceed client expectations and remain visible to stakeholders.
The document outlines steps for finding a new job, including assessing skills, researching occupations and companies, understanding corporate culture, and assembling a career plan. Key points covered are evaluating strengths and accomplishments, identifying transferable skills and gap areas, researching occupations and companies that hire for those jobs, understanding how culture impacts fit and success, and creating a career plan with materials like a skills list and job application tracker.
Creating a personal brand is no longer an option in today's career market. Learn why it matters, how to do it, and why LinkedIn is the best starting place.
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Sbims presentation preparing to build your brand online - september 10Marketing Angels
The document discusses branding and marketing strategies for small businesses. It emphasizes defining the brand, positioning, target markets, and goals of the business website. Key recommendations include taking a holistic approach to branding, understanding the brand image and how it matches customers, and measuring brand awareness through website traffic and referrals. The document also provides tips for website goals like capturing leads, building a database, selling products, hosting events, and building an online community.
This presentation focuses on networking tips and strategies attorneys can use to build their business and enhance client relationships.
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The document outlines an agenda for finding a new job, including assessing skills, identifying opportunities, understanding company culture, and assembling a career plan. Key points include evaluating strengths and gaps, researching occupations and employers, understanding how different companies' cultures may impact fit, and creating documents like a skills list and target company list. The goal is to help participants explore their skills, understand the job market, and effectively market themselves.
This document summarizes a presentation about social media marketing success. It outlines the value of social media as a marketing channel and provides tips for integrating social media into communications strategies. These include developing clear objectives, allocating responsibilities, creating relevant content, and measuring results. The presentation also discusses best practices for platforms like Twitter and LinkedIn, as well as managing brands and handling negative comments across social media.
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