OKRs (Objectives and Key Results) are a goal-setting framework that originated at Intel and have been adopted by companies like Google and Facebook. They consist of qualitative objectives that define high-level ambitions and quantitative key results that measure success. Key tips for effective OKRs include limiting objectives to 3-5, reviewing them quarterly, and aiming for ambitious targets.

1. OKRs
Objectives & Key Results

2. BACKGROUND
• OKRs were invented at Intel
• Popular with Google, Facebook and LinkedIn
• Framework to set & track goals
• Can be done by individuals, teams or company
level

3. • OKRs - a way to set & track goals
WHAT ARE THEY
Major goal, high level ambition,
mission statement, qualitative
OBJECTIVE
KEY
RESULTS
Measurable, how you measure
success, like a KPIs, quantitative

4. • BBC Sport app (product - quarter)
EXAMPLE 1
Increase awareness of the BBC
Sport app
+ 15% uplift in app store views
+ Increase mentions on Twitter
by 30%
OBJECTIVE
KEY
RESULTS

5. • My goal (personal - year)
EXAMPLE 2
Increase understanding of user
centered design
+ Attend at least 4 research
sessions
+ Attend the UCD internal course
OBJECTIVE
KEY
RESULTS

6. TIPS
+ Have a few objectives (3-5)
+ Each objective has at least one Key Result
+ Defined – or reviewed every quarter
+ Make them public
+ Ambitious. Aim to achieve 70%. Moonshot

7. FURTHER READING
https://www.wrike.com/blog/12-okr-tips-google-
linkedin-twitter-intel/
https://www.slideshare.net/Atiim/14-tips-for-
using-okr-goals
http://okrexamples.co/