Tma+Peritus Social Media for Business
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TMA+Peritus Director of Internet Strategies presented at BLEND (Building Leadership, Encouraging New Direction,) along with Suzy Welch February 2nd. BLEND is a premiere leadership conference aimed at professionals who are looking to complete in today's changing business climate.
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Social media is consumer-generated media that is designed to be easily shared without cost barriers. It allows people to share information with friends using the internet. Social networking uses online communities to engage with others on platforms like Facebook, LinkedIn, and Twitter, which often include social media tools. Young people on average spend over 7 hours a day on electronic devices and expect information to be brief, instant, and always available due to growing up online. Peer endorsement through social media is a powerful influence on decision making. Colleges use social media for awareness, engagement, loyalty, recruitment, and reputation.
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Nikki Sunstrum is the Director of Social Media at the University of Michigan. She discusses the importance of social media for professionals and students. While growing up with social media does not make one an expert, social media has become an essential part of everyday communication. Millennials are the largest generation and will soon dominate the workforce. Snapchat and Instagram are growing rapidly among students. Social media presence matters for both personal branding and employment prospects. Professionals must manage their online identities carefully.
ITESO Social Media in Government Presentation
Here is the social media in government presentation I gave in Guadalajara, Mexico on May 17, 2010 for the ITESO conference (http://www.sicp.iteso.mx/) sponsored by CNN en Español.
Video from the conference: http://bit.ly/biDVtW
Sicp Panel 5 Brian Purchia
This document discusses the rise of social media and its importance. It provides statistics showing that social media usage is widespread and growing rapidly. It notes that social media gives more control to individuals by shifting power from organizations and governments. The document advocates that governments embrace social media by having top leadership support it, empowering innovators, meeting constituents online, getting agencies onboard, syndicating content online, and creating a social media center to practice transparency, participation and collaboration.
Forman presentationforsmc (2) 2
The document discusses using social media for alumni relations and university development. It provides background on the evolution of social media and defines key terms. It analyzes how President Obama's 2008 campaign successfully used social media to engage supporters and raise funds, serving as a model for higher education institutions. Experts recommend universities build relationships through social media to connect with alumni where they are online.
Social media FBLA presentation
Social media has become a major part of communication for many users. Over 500 million people are active on Facebook each day, sharing over 700 billion minutes of content monthly. YouTube also sees immense usage, with over 13 million hours of video uploaded in 2010. The growth of mobile devices has further driven social media engagement, with over 80% of Twitter usage and key apps like Facebook occurring on mobile. For businesses, an online presence across major social media channels is now necessary to effectively reach and engage target audiences.
Social Media: Why It Matters for Children's Mental Health
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on why social media is important for the children's mental health world and will provide data as to who is using social media and how, why it matters, and what impact it can have on the field of children's mental health. Attendees will walk away with data and language they can use to then persuade others in their organizations, community and system of care efforts to use social media, and give it the time and energy that's required to use it successfully.
Social Media for Non-Profits (Einstein version)
The document discusses the growing importance and use of social media by non-profits and donors. Some key points:
- Over 80% of wealthy online donors have made donations online and over 50% prefer to give online. However, the cancer center currently has no way for donors to give directly online.
- Most major cancer centers have the ability to take donations online, but only 11% of centers, including the one discussed, can only take donations through a general fund on their parent website.
- Social media use has grown tremendously and most people who are online use some form of social media. Successful non-profits are using social media like Facebook, Twitter, YouTube and Flickr to engage donors,
Social Media and e-Governance in the Philippines
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Tma+Peritus Social Media for Business
- 1. Jim Carlson Director of Internet Strategies Social Media February 2, 2010 A Strategic Interaction Agency
- 2. Social Media Usage 1 Wisconsin Facebook Users: 1,585,680 Source: Facebook Ad Manager, January 2010 Wisconsin Population: 5,627,967 Source: U.S. Census Bureau, Population Division, July 2008 28.1% of Wisconsinites are on Facebook
- 3. Social Media Usage 2 Facebook users in the Fox Valley: 265,820 Within a 50 mile radius of Green Bay, Appleton and Oshkosh No TV or Radio program reaches this many people
- 7. Impact 6 How does this impact my business?
- 9. Content 8 Social Media Content Made Easy
- 10. Channels 9 Social Media Business Channels Company Owned Platforms Public Social Media Channels Facebook Business Pages Twitter YouTube LinkedIn
- 11. Policy 10 Social Media Policy
- 12. Summary 11 Bring it all Together
- 13. Main Site 12
- 14. Blog Site 13
- 15. Twitter 14
- 16. Facebook 15
- 17. 16 Thank You!