oGIP Sub-products
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This document discusses sub-products in the information technology and engineering field. It provides examples of key sub-products like telecommunications, web apps, mobile apps, and gaming. For each sub-product it gives the typical job descriptions and backgrounds of experts. It also discusses how expert profiles are selected and matched to jobs. The document then covers similar topics for the marketing field, identifying common job descriptions, managing expectations for marketing experts, and developing a sales strategy for the Youth Global Internship Program's marketing sub-product.
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Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13)
Introduction
Slide 5: Mobile Advertising (Ad) – Overview
Slide 6: Mobile Marketing Ecosystem
Slide 7: Mobile Marketing Value Chain
Slide 8: Mobile Advertising Benefits
Slide 9: Mobile Advertising Frameworks
Slide 10-12: Mobile Advertisement Formats
Market Overview
Slide 13-16: Market Overview – Global, Market Overview – India
Drivers & Challenges
Slide 17: Drivers and Challenges – Summary
Slide 18-22: Drivers
Slide 23: Challenges
Recent Developments
Slide 24-25: Key Recent Developments – Biometric Solutions
Competitive Landscape
Slide 26: Porter’s Five Forces Analysis
Slide 27-30: Competitive Benchmarking
Slide 31-58: Major Private Players
Market Opportunities
Slide 59-61: Market Opportunity – Potential Verticals
Slide 62-63: Market Opportunity – Specific Areas
Slide 64: Other Opportunity Areas – Prominent Trends in Foreign Markets
Strategic Recommendations
Slide 65-66: Recommendations
Appendix
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It is followed by the section ‘Market Overview’ section which elaborates the global & Indian market state of mobile advertising market, mobile advertising benefits, elaborating the various advantages of mobile advertising, and mobile advertisement formats which elaborate the various formats available for mobile advertising such as mobile messaging, web, media & application.
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Slide 1: Executive Summary
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Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13)
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Slide 6: Mobile Marketing Ecosystem
Slide 7: Mobile Marketing Value Chain
Slide 8: Mobile Advertising Benefits
Slide 9: Mobile Advertising Frameworks
Slide 10-12: Mobile Advertisement Formats
Market Overview
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Drivers & Challenges
Slide 17: Drivers and Challenges – Summary
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Slide 23: Challenges
Recent Developments
Slide 24-25: Key Recent Developments – Biometric Solutions
Competitive Landscape
Slide 26: Porter’s Five Forces Analysis
Slide 27-30: Competitive Benchmarking
Slide 31-58: Major Private Players
Market Opportunities
Slide 59-61: Market Opportunity – Potential Verticals
Slide 62-63: Market Opportunity – Specific Areas
Slide 64: Other Opportunity Areas – Prominent Trends in Foreign Markets
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The document provides advice on upskilling in IT careers. It discusses how the IT field has become more varied and how technical skills can become outdated quickly, making constant learning necessary. It recommends developing both technical expertise and business knowledge over the course of one's career. Specific hot skills mentioned include big data, security, mobile, and programming languages like Java and .NET. The document also provides tips on networking, following influencers, and learning new skills through online tutorials and groups to stay updated on trends.
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Direction is an IT consulting company established in 1999 with offices in Mumbai, Hamburg, and London. It has 200+ employees and over 25 international and 80 domestic customers. The CEO is Mr. Arun Nayar and senior management has been with the company for an average of 10 years. Direction provides e-business consulting, .NET, Java, and open source solutions and has a low employee attrition rate of around 12% annually, ensuring continuity. It aims to be a trusted IT partner and add value to customers through innovative solutions.
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The document discusses reasons to pursue a career in IT, what the work is like, common IT jobs, and how to enter the field. It notes that IT is a high-growth industry with opportunities for fast career progression, global exposure, good pay, continuous learning, and working with diverse teams on challenging projects that involve researching new technologies and solving customer problems. Common IT jobs include project management, network engineering, software development and testing, and business analysis. The document recommends developing skills in areas like programming, networking, systems administration, and business analysis to enter an IT career.
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oGIP Sub-products
- 2. Objectives 1. 2. 3. Understand the difference between market segments and sub products Clarity on GIP sub products Clarity on how to create a sub product based strategy
- 4. Information Technology • Key backgrounds within this sub-product Telecommunication Web Apps Mobile Apps Gaming What does that mean for you? User Apps
- 6. Telecommunications • Telecommunications, or telecom, is the transmission of signals over long distances. • EP profile: Network management & data transmission, software development & programming, system analysis & design.
- 7. Web Apps/ Services • A company that provides software running on the application level of the internet. • Web apps: creating applications that run in our web browsers • Web services: providing resources to other applications (Search.. etc) • EP profile: Web development, database management, software development & programming
- 8. Web Hosting/ Cloud Services • Web hosts are companies that provide space on a physical or virtual server leased for use by clients • EP profile: Web development, database management, software development & programming
- 9. Mobile Apps • A company that is focusing on the creation of applications which are running on smart phones. • EP profile: Mobile applications, mobile technology
- 10. Gaming • Companies who develop games for smart phones • EP profile: Software development & programming, (artificial intelligence), (system analysis & design)
- 13. EP profile & selection • EP Profile • EP Selection - Could be a graduate - Excellent English speaking skills: - A standardized selection process. 1. 2. 3. Accent Vocabulary Grammar 4. Pronunciation - Non-native English speaking EPs with good speaking skills do not get matched. - Discover India Channel on YT
- 15. What are marketing JDs? 50% 47% 45% 40% JD 35% 35% 30% 25% 22% 20% 15% 10% 5% 0% Market Research Marketing Sales + Acct Mgmt
- 16. Managing Expectations 1. 2. 3. 4. Marketing EPs want to work in big companies, but most TNs are in SMEs Many marketing EPs only want to go to big countries EPs sign up for marketing, but match to TNs for sales and account management JDs Companies want EPs with work XP
- 17. Sales Strategy for YGIP Marketing Market Segment Student Need Students with academic background and work XP in Marketing Building experience and skills JD in a small-medium size company abroad Sales and Account Management, Marketing, and Market Research Supply Match with TNs with significant responsibilities based on student’s desired JD
- 18. What do I do with this information? 1. 2. 3. 4. Sub product Strategy Analyze Supply Strategic partnerships with Externals Build strategic IR SELL SELL SELL!
- 20. THE END
Editor's Notes
- Being able to explain to your customers the products/opportunities you have for them.
- Put Link to channel and show them.