Direction is an IT consulting company established in 1999 with offices in Mumbai, Hamburg, and London. It has 200+ employees and over 25 international and 80 domestic customers. The CEO is Mr. Arun Nayar and senior management has been with the company for an average of 10 years. Direction provides e-business consulting, .NET, Java, and open source solutions and has a low employee attrition rate of around 12% annually, ensuring continuity. It aims to be a trusted IT partner and add value to customers through innovative solutions.

2. 1
CORPORATE PROFILE
Company Name Direction
Established 1999
Offices Mumbai, Hamburg, London
CEO Mr Arun Nayar
Employees 200 +
Number of
Customers
International - 25 +
Domestic - 80 +
Revenue
Composition
International - 64 %
Domestic - 36 %
Partners
Microsoft Gold Partners (since
2001). Jet Reports, Elva DMS,
Necto Panorama
Average Tenure Senior Management - 10 years
Alliance India. Fiji, Mauritius, USA
Repeat Business >80%
Growth Y-O-Y 20.67%
Who We are…
Direction is an IT Consulting Company
offering E-Business Consulting and other
Bespoke Solutions on .Net, Java &
Opensource platforms, a Microsoft Gold
Partner practicing Microsoft Dynamics NAV
& CRM and also offering Business
Intelligence and Mobility Solutions.
Headquartered in Mumbai, India we are a
multi – cultural Information Technology
Solutions and Business consulting company
with Indo-German Management.
Direction, is a Trans-National Information
Technology Services and Business
consulting company with a seasoned
management team that drives Direction's
fast-paced growth under the dynamic
leadership of our Chief Executive Officer -
Arun Nayar.
We strive in partnering with our clients,
globally to conceptualize and realize
technology driven business transformation
initiatives.

3. 2
Low Attrition, Loyal Employee Base - ensures continuity and knowledge retention
Direction is a company that values its
people, which results in attrition rates that
are considerably lower than industrial
averages.
• Senior managers = 10 + years at Direction
• Project managers = 6 + years at Direction
• Overall staff have a tenure of over 4.5 years
17%
24%
15%
13% 14%
12% 11% 11%
0%
5%
10%
15%
20%
25%
30%
2007 2008 2009 2010 2011 2012 2013 2014
% Attrition Rate
100%100%
75% 78%
64% 67%
82% 84%
0%
20%
40%
60%
80%
100%
% Repeat Business
The loyal employee base, seasoned senior
management and low attrition rates ensure
continuity and consistency in service levels
which translates into greater client
satisfaction.
This, together with Direction's policy of
always keeping the client's success in mind
has resulted in very high customer
retention with over 80% clients giving
repeat business.

4. 1
3
VISION
To be a trusted IT partner, leveraging it’s
knowledge of tools and technologies to
provide simple, integrated and innovative
solutions resulting in maximum customer
satisfaction
MISSION
• Focus relentlessly to add value to
customer business
• Equate customers’ success with our own
• Work as an extension of customers’
organizations
• Empower and enable customers to be
self-sufficient
• Follow a philosophy of continuous
process improvement to ensure
customer satisfaction

5. 4
Our guiding values:
• Direction is a company that values its people which makes it different from competitive
highly process centric companies.
• Loyal employee base and low attrition ensures continuity and consistency in service levels.
• Convert clients' ideas into solutions.
• We do complicated things simply – Direction takes the customer’s business issue / problem
/ need and simplifies it.
• Committed to deliver as promised - know when to say 'no‘.
• Work as an extended arm of your I.T. with both on-site and off-shore presence.
• Direction’s internal transparency, both vertically (through the ‘ranks’) and horizontally
(throughout the team) makes the working process highly accountable and measurable at
any stage of the process.
• Flexible and adaptable and responsive to clients' needs.

6. 5
Moving up the Relationship Ladder:
Direction firmly believes that maintaining long-term relationships with clients is key to our
mutual success.
With this as our guiding value, Direction has moved up the Relationship Ladder with most of our
clients and enjoys a ‘Trusted Partner’ or ‘Strategic Contributor’ relationship with almost all of our
key customers.

7. 6
Area Details
Operating Systems: Windows, Linux, Unix
Business Intelligence:
ETL: Sunopsis, Microsoft SQL Server DTS, SSAS, SSRS
OLAP: SAS, Business Objects, Microsoft SQL Server OLAP Services
Reporting: Panorama Necto, Business Objects, Crystal Reports, Jet Reports,
Business Analytics
Enterprise Resource Planning
(ERP):
Microsoft Dynamics Navision, Microsoft CRM
Application Development Tools: C / C++ / VC++, Power Builder 7.0, Visual Basic / COM / DCOM / ASP.Net /
VB.Net, J2EE Platform
Web Development Tools: HTML, DHTML, CSS, JavaScript, VBScript, ColdFusion, Flash Remoting, ASP,
EJB, JSP, Java Servlets, Beans, XML, LAMP technologies
IDE: JBuilder, Eclipse
Designing tools: Corel Draw / Adobe Photoshop, Adobe DreamWeaver, Adobe Flash, Adobe
Fireworks
Mobility: I-Phone: Objective C, Andriod: Java, SYMBIAN: C++, Windows Mobile:C#,
C++ and Flashlite
Application Servers: Internet Information Server (IIS), WebLogic, Tomcat-Apache, Jrun
UI Servers: ULC Technology from Canoo, UI Technology from Droplets, Flash Remoting
& Communications Server from Adobe.
Databases: Oracle, MS SQL, My SQL, PostgreSQL, IBM DB2

8. 6
Web based Applications: Direction has a dedicated team of developers that work on LAMP
(Linux Apache MySQL & PHP) platform. Entire development is done on Linux platform considering
that applications are to be deployed on Linux servers.
Mobility Solutions: Cataloguing an intense and growing portfolio of cutting edge, innovative
smart phone based, enterprise and entertainment application, Direction has leveraged its mark as
an International mobile solutions provider for the Retail, Logistics, Banking sectors.
Microsoft Dynamics NAV: Direction are a Microsoft Gold certified Partner and are highly
competent in the Microsoft Business Solutions spectrum being one of the fore-most Microsoft
Partners in India.
Back Office Services: As part of our End-to-End Business Solution offering to our clients, we have
set up dedicated teams with deep knowledge of the client’s business that works in close synch with
client’s staff to provide support for bespoke applications created by Direction.
Microsoft Dynamics CRM: Direction, one of the first Microsoft Dynamics Partners in India.
Started MS CRM Practice in October 2006 when MS CRM was launched in India. One of the highest
certified resources in Microsoft Dynamics.
Outsourced Support & Maintenance: With detailed domain knowledge & proven maintenance
capabilities, Direction provides cost effective end-to-end maintenance solutions for your Internet
Applications, Client Server Systems, Microsoft Business Solutions and Back Office Operations.
Business Intelligence: BI helps you maintain a strategic, tactical and operational edge over your
competition, by providing every member of your organization with the correct and timely
Information needed to take right decisions and effectively perform their role.

9. 7
Some of our clients

10. 8
What our clients are saying:
I am impressed on how many things have been done in the past two weeks.
Thanks a lot for very good work
Kai Schmidt - EM – PS
This version corresponds to 100% to my request.
I am extremely satisfied with the quality of your support and I desire to express my praise.
Great work.
Meinolf Lambertz - IT-Planning Strategy & Controlling
Terse recap to business and the way you understood the issue and handled it efficiently is
much appreciated. You really have a available resource who is Customer centric, Process
oriented and carries immense knowledge on Navision application.
thank you once again.
Mussadiq, Mohammed - Lead Tech. Partner
Thanks a lot for your support! As always soooo Good to have you and your team as
support.
Anja Schlösser - Senior Manager

11. Your IT - Our Business
London
Hamburg
Mumbai
THANK YOU
DIRECTION
5 Brady Glady’s Plaza, 1/447 Senapati Bapat Marg, Lower Parel, Mumbai, India | info@direction.biz | +91 22 6152 5000