How much time and effort (and budget) do organizations spend moving data around the enterprise? Unfortunately, quite a lot. These days, ETL developers are tasked with performing the Extract (E) and Load (L), and spending less time on their craft, building Transformations (T). This changes in the new world of data integration. By offloading data from the RDBMS to Hadoop, with the ability to present it back to the relational database, data can be seamlessly integrated between different source and target systems. Transformations occur on data offloaded to Hadoop, using the latest ETL technologies, or in the target database, with a standard ETL-on-RDBMS tool. In this session, we’ll discuss how the new world of data integration will provide focus on transforming data into insightful information by simplifying the data movement process. Presented at Enkitec E4 2017.