The document discusses the benefits and implementation of Software as a Service (SaaS) by The Utility Company, focusing on its application for small to medium-sized businesses. It highlights various offerings such as hosted Exchange services, VoIP technology, and CRM/accounting solutions that enhance business productivity and reduce costs. The presentation emphasizes the transformation of information technology into a utility for effective management and communication.

1. ITEX 2009 Power Hour Software as a Service (“SaaS”) The Utility Company® Session 2 | Time: 11:00 AM - 12:15 PM March 18, 2009 Mark Scott, President

2. Objective SaaS What is it? What are the benefits? How do you communicate it to your customers? How is it implemented?

3. Introduction The Utility Company is a single-source provider of technology, communications and business management solutions for small and medium-sized businesses across North America. Beyond Managed Services (BMS) is a revolutionary partner program designed specifically for the marketing, sales and service delivery of remote managed IT services and utility computing to small and medium-sized businesses. BMS Master Reseller – for value-added resellers and dealers that want an alternative to building an internal network services division. Exclusive territory. We partner with dealers to allow them to offer network/connectivity services to their clients and to offer full technology services i.e. website, hosted software, VoIP, etc. Our Connected Office Technology-as-a-Service program provides a single point of contact for ALL things technology to the SMB. Target market is 5-100 employees.

4. Where do SMBs spend Technology dollars today?

6. The Utility Stage…

7. Is this concept or reality? Reality : You are using SaaS every day. Through the Internet boom technology advancement of the communications grid positioned us in the new millennium to introduce complex technologies as Web-based services: Search, personalization, CRM (TUC corporate as an example), accounting, e-mail, collaboration, VoIP It has already created an IT utility – Google! Virtualization now provides us with the ability to truly move from subscription-based to utility IT. It brings the idea of abstracting hardware, software and operating systems and delivering the desktop experience as web-based service Even Our Children Use Technology “Virtually” MSN, Google Apps, Facebook, phone texting… The future business leaders and consumers are already 99% virtual today. The Utility Stage releases business from the burden of technology operations (plumbing) to focus on business productivity (content)

8. Traditional vs. Virtual IT Approach

9. The Virtual Office Where does SaaS apply?

10. Hosted Exchange World’s most popular business messaging platform with 60% of the market Boosts company productivity through advanced communications features like global address list, shared calendars, web mail, mobile access (ie. Blackberry integration) and shared public folders Provide all hardware and software, then operate and maintain it for you in a Class A datacenter Pay a low monthly fee

11. Hosted Exchange - Benefits Superior uptime Quick implementation Easy maintenance LOWER TOTAL COST OF OWNERSHIP Customers have turned off their internal deployment Based on 25 user company

12. Remote Backup Automates current manual processes that are prone to error. The failure to safeguard critical data can be financially devastating to your business. Hosted backup service ensures that your corporate and client data is backed up and completely protected, reducing the costs and downtime inherent in losing critical information. All data backed up is protected in vaulted, fully redundant, offsite data storage facilities that feature mirrored server pairs; guaranteeing the security of your critical data. Data is transmitted using state-of-the-art 128-bit AES encryption - the same secure, reliable standard that financial institutions use for electronic transactions. Advanced data retention policies provide additional data security.

13. VoIP Technology used to allow making telephone calls over IP networks, especially the Internet. Using the internet to make phone calls Blurs line between phone and computer Businesses with advanced needs are ideal prospects; multiple offices remote users high-levels of long distance integration requirements with sales tools, mobile devices or e-mail

14. VoIP Benefits Reduce your phone bills up to 80% and more Implementation is cost-effective, quicker, and easier – be up and running in 15 minutes No major upfront expenditure on phone equipment Avoid having your phone system become obsolete Enjoy do-it-yourself simplicity – it’s as easy to use as email Scale your phone system with your growing business, quickly and inexpensively Unify geographically-dispersed office and employees for increased efficiency No IT consultants to pay and no phone equipment in the closet to manage

15. VoIP Benefits Hosted VoIP Hardware: Firewall $ 650 PoE Switch $ 450 Network setup $ 250 15 IP Phones $2,400 Phone Setup $ 375 Total Hardware $4,125 36 month lease $ 150 Monthly Service (L/D incl.) $ 615 Total Cost $ 765 Traditional Phones Hardware : (based on actual quote for a client) CPE PBX $13,348 Install & Training $ 1,200 Total Hardware $14,548 36 month lease $ 510 Long Distance (in/out) $ 800 Monthly Service (3:1) $ 200 Total Cost $ 1,510 3 Year VoIP Savings: $26,820 Plus maintenance savings MACs are included in Managed Program

16. CRM - Accounting CRM • Sales and contact management – lead management, pipeline tracking, quote generation. • Marketing automation – campaign management, lead source, Web and search engine tracking. • Executive dashboards – key performance indicators. • Customer service portal – establish a Web-based knowledge base, ticketing and online training. • Professional services – statement of requirements and implementation plan Accounting & Reporting • General Ledger – accounts receivable, payable, time and billing, inventory management • Financial reporting – executive dashboards, balance sheet, income statement, budgeting • Employee management – HR and expense management, payroll integration • Professional services – statement of requirements and implementation plan

17. SMB Business Application Challenges… Warehousing Accounting SFA Support Web

18. Our CO Business Solution All Data In One Application No Costly Integration Reduce Redundant Data Entry & Maintenance Integrated Data & Business Workflow Real-time Visibility Across Enterprise Modular Implementation Role Specific Usage Increase Success Rate Purchasing Order Fulfillment Inventory Financials UPS Online Tools E-Mail Campaigns Customer Support Affiliate Marketing Record Transactions/ Communications

19. Q&A for both of today’s presenters

20. Thank you Our mission is to ensure our customers only invest in the technology they require to operate, communicate and manage their business effectively. Our vision is to transform information technology into what it should be – a utility .