Flip IT is a cloud computing product that allows service providers to offer their customers a virtual office infrastructure including applications, desktops, servers, and networking. It provides all the necessary IT infrastructure through an automated and centralized system at an affordable monthly fee. Some key benefits include reduced costs, improved security and mobility for customers, and new revenue streams for service providers.

1. ICT at the
Price ofOne Coffee
ICT at the
Price ofOne Coffee

2. —1—
Table of Contents
Seven reasons why Service Providers
should offer cloud products
At a Glance
What is Flip IT?
Flip IT tools
Benefits for Service Providers
Benefits and saleability to end customers
Why choose Flip IT?
01
04
02
05
03
06
07
00
Placeorder

3. —2—
01 Ask children. They know.
Rapidly growing
competition in the Service
Provider world
Since the traditional SP offerings (voice,
broadband, mail, web) are becoming a
commodity and competitive pressure is
high, SPs face loss of value and declining
core-business revenue per user.
Opportunities for a new
revenue stream
New business models such as Software
as a Service (SaaS) and Pay as You
Go (PAYG) offer possibilities for new
revenue streams in many areas, with
high added value. These models apply
to all business customers – from small
and medium-sized businesses to large
enterprises.
Increased customer loyalty
and revenue per user
Renting services (including equipment)
rather than buying increases the
probability of customer loyalty. A fully
enabled workplace offer (broadband,
voice, application, desktop, printing and
support...) provides a tool for increasing
revenue per user.
New options for partner
cooperation
SPs can widen the market for application
providers by means of a central application
store and revenue share. Even more, by
introducing services such as Printing as a
Service through office suppliers.
Positioned to provide
end-to-end SLA
The cloud offers SPs a unique position
to provide customers with end-to-
end service-level agreements (SLAs),
including services such as broadband,
voice, application store and desktop
management. Thus, SP distinguishes itself
from global cloud providers, who take
bandwidth and last mile as a prerequisite.
Affordable enterprise-level
“office in a box” solution
The customer gets enterprise-level
all-in-one service from one trusted
Service Provider for an affordable
monthly fee, without any capital
investment.
Customer satisfaction
Customers who realize the level of
comfort offered by Information and
Communication Technology
as a Service (ICTaaS) are unlikely to
return to the traditional ICT model.
Seven reasons why Service Providers
should offer cloud products
1. 4.
2.
5.
3.
6.
7.

4. IaaS
PaaS
SaaS
Desktop
Data
Client application
Server software
Operating system
Virtualization
Server
Storage
Network
ICTaaS
ITaaS
Voice
ICTaaS - Information Communication Technology as a Service
ITaaS - Information Technology as a Service
SaaS - Software as a Service
PaaS - Platform as a Service
IaaS - Infrastructure as a Service
Support
Broadband
Automation
Flip IT represents a secure
way to offer complete
market-ready
ICT as a Service product

5. —7—
02
Web
Mail
Data
Voice
Collaboration
Managed LAN
Data Center
IP Centrex
ICTaaS
ITaaS
Business Apps
Managed Desktop
2015
2011 In billions
$
$
177
89
Offering evolution for
Service Providers: it’s time
for a new leap!
Don’t miss this fast-growing
market. Time matters!
≥≥ Source: Gartner (2011)
The future belongs to those
who can adapt and are
prepared to do it. In the business
world, it is becoming increasingly clear that
new approaches such as virtualization, cloud
computing and pay as you go for services
(outsourcing as an alternative to buying)
are defining the ICT industry in a way that
promotes ICT as a utility – like electricity and
water. This approach has a decisive impact
on business models and processes. Success
companies are well aware of the fact that it’s
too risky to stay behind.
Today’s market sends a
clear message: it’s time for
a new evolutionary leap. Flip
IT is an effective and intelligent answer to
contemporary challenges and demands,
offering concrete solutions for quick
response to business dynamics and market
changes. Today’s companies need to be
lean to stay competitive, and outsourcing of
non-core business represents an excellent
way to achieve this goal.
Securely shift to the cloud in
the shortest possible time. Flip
IT represents a secure way to shift from
traditional to cloud-based services quickly and
with minimal investment required. It connects
traditional services (like voice and data) with
modern ones like (desktop and applications),
enabling you to offer your customers a
completely new level of comprehensive
bundles, while developing a new and reliable
source of revenue that will ensure a long-term
competitive advantage for you.
Bundle offers according to
customer needs. Target customers
are businesses (from small to enterprise) that
are ready to outsource ICT as the non-core
part of their business. They get a significant
reduction in the time and money needed for
managing ICT. This allows them to focus on
their primary business.
Be early in cloud and take a
long-term market-leading
position. Build on your existing voice and
data product with computing and applications.
Comparing the value and comfort of the
Flip IT product with the potentially costly
and risky migration to your competition is
likely to increase your customer’s loyalty to
you as a provider.
At a Glance
Imagine a perfect world where everything is automated, personalized and safe. A
place where everything just works. It may sound like wishful thinking, but powerful
and appealing. In today’s corporate ICT world, such a product is highly desired, but
no such proposition actually existed - until now. Meet Flip IT.

6. —9—
ProvideICTwithpri
ce of a daily coffee.
03
Evolution based on revolution
The central part of the product is automated
management of virtual office infrastructure
(applications, desktops, servers and private
network), based on real-time cross-platform
provisioning (Cisco, Microsoft, EMC, VMware)
for the end user that is currently unrivalled
anywhere in the world.
The product includes the entire infrastructure
required for a modern office: computer
equipment, IP phone, voice services,
broadband, e-mail, office applications,
antivirus, data protection and backup, as well
as additional services such as maintenance,
support and service for components –
guaranteeing that the customer won’t have to
deal with any of those issues.
Bringing value to the customer
Any successful new product must address a
multitude of customer expectations. The Flip
IT product allows the customer to outsource
its ICT needs, so that it can focus exclusively
on its core business - the one that actually
generates revenue. That gives customers
complete control of cost and the ability to
control their business. No initial investment
is required, because everything is rented. Full
flexibility is also achieved, because workplaces
can be added or removed easily as the
customer’s needs change.
Addressing the right market
Typically, small and medium-sized
businesses (SMBs) are largely ignored by
ICT Service Providers. The reason is simple:
enterprise customers bring much higher
average revenue. Thus, SMBs are an ideal
target for the Service Providers who already
have relationships with them; a sales network
is built on traditional voice and data services.
The secret lies in the
automation tools
Flip IT’s tools for automated virtual desktop,
user, network and voice provisioning make
this product really unique. A simple, yet
powerful application store automates
application management. Flip IT product
also includes help desk and monitoring tools
for primary- and secondary-level support
teams.
Based on proven technology
Flip IT is based on the principles of
virtualization, Service-Oriented Architecture
(SOA) and the Software as a Service model,
which enables SPs to build new business
approaches that are commercially more
attractive than the traditional services.
What is Flip IT?
As a comprehensive universal product, Flip IT represents an evolutionary approach
to the management of virtual desktops and application delivery. With Flip IT, SPs
can offer their customers a pragmatic and rapid shift to cloud computing, just by
upgrading their existing infrastructure.
Flip IT is the first full-featured,
self-provisioned ICT as a Service
product tailored for Service Providers
around the globe, enabling them to
offer a fully-functional “office in a box”
product to their customers, at a starting
cost of €1 per seat per day.

7. —10—
Offer your clients a
fully-functional “office in a box”
product based on ICT as a Service
principles.
04
Easy-to-use but advanced web tools based on NIL’s powerful
orchestration engine.
≥≥ Flip IT management portal: central part of the service for integrated
administration, management and control
≥≥ Infrastructure administration portal: manages and provisions the entire
virtual desktop infrastructure
≥≥ End customer self-service portal: manages customer resources, user groups
and user profiles, as well as the application store
≥≥ Help Desk portal: provides user help, knowledge base and FAQ
≥≥ NIL Monitor: tracks system health and monitors the user experience
Flip IT tools

8. —12— —13—
05 Many options to provide
comprehensive and bundled
market solutions. Flip IT was
successfully implemented in pilot markets
in Europe and Africa, and in different market
segments with various companies. That
testing guarantees experience, expertise
and know-how. Packages are optimized
and bundled for a variety of industries
(e.g., banking, finance industry, commerce,
education, government).
Competitive advantage of
offering end-to-end SLAs. SPs
can control all parts of the cloud, from data
centers to the last mile. Thus, they can offer
full end-to-end SLAs to their customers,
giving them a competitive advantage over the
global cloud and other Service Providers.
More revenues from new
customers. The attraction of cloud
computing is the ease of adaptation to modern
business needs at an affordable price. SPs
gain access to new customers who previously
didn’t use traditional services or were loyal to
the competition.
Additional revenue streams
through new services. A wide
range of new services offers many new
options to increase revenue per user. Easy-
to-use application store, Pay as You Go
options for applications and services (e.g., IP
telephony, broadband, printing) and offering
customer support, maintenance, training and
education - SPs can use all of these tools to
create new offers for generating additional
revenue streams.
Customer loyalty and
satisfaction. High-end ICT product,
elasticity, savings, security, mobility and
other advantages guarantee high customer
satisfaction and decrease the possibility that
customers would choose alternative solutions
or would return to traditional systems. These
features significantly improve chances for
long-term loyalty against your competition.
Flip IT delivers low-risk possibilities for SPs to enter the cloud market
without significant investment. You can offer a high-end, proven and
comprehensive ICT as a Service product almost as soon as today. Why wait,
if you can be the winner of tomorrow?
Benefits for Service Providers
Fast and reliable transition
from traditional portfolio to
contemporary offerings. There
is no need for time-consuming testing,
expensive market research and overwhelming
investment in staff and equipment. This
evolutionary approach provides possibilities
that allow traditional and modern offerings
to be delivered as one, minimizing risks and
providing high added value.
Short time to market. Based on a
sophisticated design that upgrades existing
concepts, rather than building completely from
scratch, and brings product to ready-to-market
stage in two months. Short time-to-market
is a guarantee for competitive advantage and
ensures a leading market position, which gives
the SP access to a range of customers from
early adopters to late bloomers.
Build cloud on your own
Build your own cloud with Flip IT
Resell Flip IT cloud
362 5 months
Short time-to-market matters. With Flip IT, delivery is quick.

9. Flip IT is a comprehensive
product that enables full
vertical bundling
Take control of your
business cycle - and help
your customers take
control of theirs
ExistingSP
Services
FlipIT
Lawyers Doctors Coffee shops, Restaurants Typical
Broadband
Voice
E-mail
(Mobile POS)
Managed desktop
CRM application
MS Office
Backup
Printing
Security
Broadband
Voice
E-mail
(Mobile POS)
Location-based apps
Managed desktop
CRM application
Printing
Broadband
(and WiFi)
Voice
E-mail
(Mobile POS)
Managed desktop
ERP applications
Broadband
Voice
E-mail
Managed desktop
MS Office
Backup
Printing
Free apps
Revenue
Time
Flip IT

10. —16— —17—
06 Flip IT offers many business advantages: better cost management, better utilization
of resources and better user experience to end customers, from SMEs to enterprises,
making it highly salable.
≥≥ Business control and agility.
Business control is achieved through
automation tools and transparent allocation of
costs. With the flexibility of Flip IT, companies
can respond to market changes effectively.
Change of capabilities and capacity, such as
adding or removing seats and storage, can be
made almost instantly and according to the
customer’s needs.
≥≥ From CAPEX to OPEX, simplify
cost planning. No initial investment
in equipment or services is required; Flip
IT offers simple rent options for everything
connected with IT. Thus, the customer
doesn’t need balance sheets or bear the
cost of depreciation. In effect, cost planning
is simplified, since costs are transparent
and predictable for each seat and
department. All liabilities are settled with
one fixed (usually monthly) bill, based on a
Pay as You Go model.
≥≥ Full access to cutting-edge,
advanced and complete ICT
services. Only the SPs can provide
full support and end-to-end SLAs for each
segment, from data center to the last mile.
Flip IT provides enterprise-level service at
an affordable price and is ideal for SMBs
that find it difficult to afford high-quality
all-inclusive ICT. Equipment, applications,
support, security, mobility, services, data
protection and much more is included for
a price of approximately one coffee per
seat per day. Customers also get just-in-
time infrastructure. Enterprises gain all
the advantages brought by virtualization,
automation, elasticity and much more.
≥≥ Significant cost and time
savings. Since companies don’t have to
deal with any part of their ICT, they save a lot
of time, which allows them to focus on their
core and strategic tasks. Past experience
shows that companies with Flip IT save more
than 30% in one investment cycle by gaining
a significantly better solution. Automation
and self-provisioning enables enterprises to
save more than 90% of time and money on
basic ICT operations.
≥≥ Better use of resources
and energy savings. The
existing conventional ICT infrastructure
is often fragmented and poorly utilized.
Virtualization of physical components allows
for centralization of resources and can
be allocated according to the customer’s
needs. Better efficiency and utilization are
achieved and energy consumption is lowered
up to 90%. There is also less need for
physical components.
Benefits and salability
to end customers
≥≥ Easy management and full
control of ICT. A complete ICT solution
is delivered to the customer through just
one provider, which significantly simplifies
ICT management. Companies have complete
cost control and accurate overview of their
ICT fitness, and any support or services
needed are just one click or one phone call
away. The NIL Mobile executive tool provides
real time reporting and approving from
everywhere at any time.
≥≥ Improved end-user experience.
Full mobility is provided to users, since they
can log into their own desktops from any place
and any device (laptop, smartphone, tablet)
that has Internet connectivity. Their data is
always secure from loss, theft, viruses – even
hardware failure. Data and applications are
also safe from natural disasters. With all
these advantages, the desire to use services
increases; once the user gets the concept and
realizes the level of comfort, he will never go
back to traditional solutions.

11. No initial investment, and
lower costs in investment
cycle (10 seats per company
over four years)
Save more than €700 per
year (based on 10 seats).
Flip IT enables companies to
outsource all non-core ICT
Hardware
Core
business
Support
Education
CRM
application
Voice and
Broadband
Office
application
ITaaSFocusoncorebusiness
HardwareSoftwareEducationSupport
Collaboration
Flip IT
Total Cost of Ownership
Traditional ICT
Total Cost of Ownership
$30,000
New investment cycle
$22,500
$15,000
$7,500
0
1st
year 2nd
year 3rd
year 4th
year
No initial investment
2 servers10 desktops
430 W 600 W
300 W 0
FlipITTraditionalICT

12. —20— —21—
07 High-end infrastructure and
technologies. The complete Flip IT
product is based on premium technology
from companies such as Cisco, VMware,
Microsoft, EMC2
, HP and IBM. Stick with
proven providers and well-known, highly
recommended solutions.
Superior and proven tools.
Flip IT consists of superior cross-platform
tools that enable end-to-end automation,
provisioning, self-care, monitoring and
support. The quality of these tools ensures that
you’re offering your market a unique product,
together with an application store currently
unrivalled anywhere in the world.
Complies with international
standards and business
support systems. The Flip IT platform
is in line Enhanced Telecom Operations
Map (eTOM) and Information Technology
Infrastructure Library (ITIL) standards and can
easily be integrated with Business Support
Systems (BSS) and Operations Support
Systems (OSS). Take advantage of the latest
technology that’s in harmony with your CRM
and billing systems.
Why now? Today’s the business world has become so intertwined with
ICT that technology too often determines the limits of business. Modern
businesses must be effective, responsive and flexible, with sufficient leverage
to control their costs. Cloud computing has proven that it can present
answers to these requirements. Don’t be late – offer your customers the
best possible solutions in time.
Why choose Flip IT?
Flip IT is the best solution for help-
ing you to step into the cloud:
Proven and successful market
implementation. Flip IT has been great
success in various markets, market segments
and companies of different sizes. Having
implemented the processes from start to
finish, NIL has learned what works best and
where obstacles and problems are likely to
arise in implementation. In an industry whose
motto is “Don’t repeat errors: follow the best
practices,” NIL is prepared to deliver those
best practices.
Choose your own business
model. Whether you want to build your own
cloud based on Flip IT tools, or you want to
resell the NIL cloud, NIL can provide you with
a franchise or a white label for your market.
Revenue share and/or software-assurance
models are at your disposal, ensuring the
lowest possible risk of going to market.
Support for a complete market
implementation. NIL is your partner
from creating the business plan and
conducting the proof of concept all the
way to creating a go-to-market strategy.
NIL will help you to establish operations
at all levels. Project management and
links with other vendors are also provided.
Full support after the implementation
guarantees that you’ll never walk alone.
Education support. With NIL’s full
fountain of knowledge and experience on
establishing, placing and implementing the
product, don’t miss the opportunity to educate
your technical experts, customer support staff
and most importantly your sales team.
Knowledge and experience
from our experts. NIL’s certified
professionals guarantee quality and reliable
solutions. Working with experts offers a
superior experience and significantly widens
the possibilities for success.
simple
quick
high-end
affordable
simple
quick
high-end
affordable
choose
everything
choose
everything

13. Member of NIL Group
Flip IT makes the
cloud simple and
affordable, as the
cloud should be.
flipitcloud.com
info@flipitcloud.com
+1 (631) 885 7280