Cohn & Wolfe provided public relations services for Nokia in October including: 1) Prebriefing over 60 analysts from 20 firms on new mobile phone and smart device announcements. 2) Generating over 44 million social media impressions for International Mobile Photography Day with thousands submitting photos. 3) Responding rapidly to a video copyright issue, gaining over 60,000 video views and hundreds of comments and shares. 4) Securing a major speaking opportunity at SXSW Interactive and publishing articles on a new partnership. 5) Hosting over 20 pre-briefings with media and analysts in the US and UK ahead of Nokia World.

1. PR BY NUMBERS
Cohn & Wolfe: October by the Numbers
(it’s not everything…just some highlights)

2. ANALYST RELATIONS
28 analysts
from 9 firms
were prebriefed on
MP devices
35 analysts
from 11 firms
were prebriefed on SD
devices
19 analysts
from 11 firms
attended
Nokia World
Analysts met
with 12
executives

3. MARCOMMS
INTERNATIONAL MOBILE PHOTOGRAPHY DAY
Social
44,997,239 total
impressions
7,947 total social
media posts
Over 6,000 images
submitted
Coverage to date:
45,007,328
Total Media
Impressions, ad
equivalency of
$450,073
Conversations
Post: 8,255 views
255 comments
1,579 shares
10,089
impressions

4. MARCOMMS
RAPID RESPONSE
We sent Casey Neistat a Lumia 1020 in response to Apple
repurposing and editing his iPhone launch video without
permission…
6,333 Likes
201
Comments
61,859 Views
5,850 Likes
609
Comments
458 Retweets
182 Favorites

5. HERE
Major speaker
opportunity secured at
SXSW Interactive
Articles on Mitsubishi
partnership news
High-level briefings

6. NOKIA WORLD
…JUST THE PRE-BRIEFS…
14 prebriefings
hosted in the
US
5 prebriefings
hosted in the
UK
13 media and
analyst
houses prebriefed on
mobile
phones news
30 media and
analysts prebriefed on
smart
devices news