The PR team partnered with San Francisco 49ers players Joe Staley, Alex Boone, and Mike Iupati to promote Just Dance 4 through a dance-off competition during the team's 2012 playoff run. Media interest grew substantially when the 49ers made the Super Bowl, resulting in extensive national and local coverage of the players' endorsement of Just Dance 4. This campaign generated over $620,000 in publicity value from a $30,000 investment, achieving a 20:1 return on investment and over 41,000 online views.