The document provides a summary of communications activities across various business units at Nokia in October 2013. The key points are: 1) The smart devices team supported the launch of new Lumia phones at Nokia World in Abu Dhabi, including producing materials and providing on-site support. They also briefed analysts ahead of the launch. 2) The mobile phones team focused on Nokia World, briefing analysts and supporting launches there. They also received a brief for a new project. 3) The developers team supported app announcements at Nokia World and Apps World in London, securing coverage and interviews. They also coordinated a signature story with ReadWrite.

1. PR COMMS
Cohn & Wolfe PR Comms Report
Oct 2013
A summary across all lines of business, key achievements and
highlights, and putting the agency team in the spotlight

2. GLOBAL
FOCUS
BUSINESS UNIT COMMS
SMART DEVICES
MOBILE PHONES
HERE
DEVELOPERS
DISRUPTION
MARCOMMS

3. SMART DEVICES
This month the smart devices team continued their support for the launch of Lumia 2520, 1520 and 1320 in
the lead up to Nokia World Abu Dhabi; reviewing and editing overarching narrative Q&A‘s, product sales
start releases and an array of creative ideas for both seeding packs and sustenance projects post launch. A
few members of the team were also out at Abu Dhabi providing on the ground support for demo staff and
attending global media, which was followed up by a detailed recap of results post-launch.
The AR team supported an intensive pre-briefing effort in London with 20 analysts from 8 firms, compiling
detailed briefing material as well as staffing the meetings and providing comprehensive notes on analyst
feedback and reaction, which was incorporated into general launch positioning. US analysts were also prebriefed with a dedicated, local effort led by Virve Virtanen, which the team supported with prep material. The
AR team also represented Nokia SD AR in Abu Dhabi, hosting analysts and providing support to executives
and the comms team. In advance of the event, the team were heavily involved in analyst strategy and
compiled a detailed recap of results post-launch.
MONTHLY KPI‘S
Net Sentiment: 7% (Target 25%)
Share of Voice: 9%
Message Penetration: 69% (Target 60%) Number of Articles: 1,856 (Target 250 est)
Media Impact: 259k (Target 13k)
(Results from September NASDAQ report)

4. SMART DEVICES
KEY ACHIEVEMENTS FOR OCTOBER
•
Support for sales start release and narrative Q&A
•
Creative ideas for seeding packs and on going sustenance ideas
•
Intensive Pre-briefing schedule with global industry analysts
•
On the ground support at Abu Dhabi for both comms and AR Nokia teams, completely covering AR on the
ground
UPCOMING FOR NOVEMBER
•
Lumia 2520, 1520 & 1320 global sales start support (focus on US, UK and Fin)
•
On going sustenance support for local launches, including seeding packs for the US and UK
•
SD AR will maintain communications with Virve Virtanen and start planning to ramp support for 2014

5. ANALYST REACTION AT NOKIA WORLD
REPORTS
Ovum
•
―The expanded Lumia portfolio certainly makes for an impressive sight when the
devices are lined up side by side, with their capabilities and positioning laid bare...
Nokia has a long way to go to regain its market share, but there is undoubtedly a
luster about the business right now that suggests good times may not be too far
ahead.‖
Informa
•
―From a technology perspective, Lumia 2520 definitely has what it takes to compete
IDC
in the device category of 10‖ tablets with built-in LTE connectivity. ‖
•
―Nokia's lower-priced phablet, Lumia 1320, is a more intriguing proposition. An LTE device with a screen big enough and
sharp enough to watch a whole movie in comfort, for $339 (ex taxes & subsidies), could make a lot of phablet buyers look
twice.‖
Strategy Analytics
•
―Nokia‘s appetite for innovation and improvement is admirably undiminished by its recent
struggles and impending acquisition, and it remains one of the world‘s most distinctive
mobile device-makers. The Lumia 1520 and 1320 mark a bold move into booming
phablet market.‖

6. ANALYST REACTIONS
TWEETS

7. MOBILE PHONES
October activity focused on preparations for Nokia World Abu Dhabi and activities on the ground. The
event was the launch of the new Nokia Asha 500, 502 and 503 and the much awaited WhatsApp coming to
the Asha 501 and new Asha devices soon, as well as a number of other apps that were added to the Asha
ecosystem.
Analyst relations activity remained very strong, with a major pre-briefing tour in the UK reaching 18 top-tier
analysts from 8 firms. US analysts were also pre-briefed with a dedicated, local effort led by Saulo Passos.
The Cohn&Wolfe team represented Nokia MP AR in Abu Dhabi, hosting analysts and providing support to
executives and the comms team. In advance of the event, the team was heavily involved in analyst
strategy and compiled a detailed recap of results post-launch.
Brief for a new project was also received with advanced planning for future strategy and activities
formalised into a plan.
HOW WE‘RE TRACKING AGAINST KPIS
KPIs are being tracked monthly against the NASDAQ media analysis document. For September all targets
were met with the exception of message penetration which was 41% (target: 60%) which we feel is likely
due to the impact of the 3rd September announcement which has effected this score.

8. MOBILE PHONES
KEY ACHIEVEMENTS FOR OCTOBER
•
NOKIA WORLD:
•
•
– Finalised comms assets to accompany launch of the Nokia Asha 500, 502 and 503
– Assisted with the planning and execution of analyst and media pre-briefs ahead of
Nokia World in Abu Dhabi
– Provided recommendations for WhatsApp Q&A at Nokia World
– Made suggestions for creative ideas for the keynote and/or the demo area at Nokia
World
– Sent influencer suggestions for attending Nokia World
– Represented MP AR on-site, managing executive prep, hosting analysts and
providing comprehensive feedback notes
Received brief on a new project and worked on strategy and plan
Monitored coverage for Nokia Life ramp down

9. MOBILE PHONES
UPCOMING FOR NOVEMBER
•
•
•
•
•
•
•
•
•
•
Refresh of core comms documents including updated MP Q&A, Crib Sheet, Key
Messages
Reactive media relations activity around Nokia Life ramp-down
Work with local comms to implement sustenance ideas around the Nokia 207/208 and
Nokia 515
Trial sustenance ideas with select global media for the Nokia 207/208 and Nokia 515
Write up substance ideas for the Nokia 108 and share with relevant countries
Brainstorm further ideas for the Nokia Asha 500, 502 and 503 to support sales start
Build out global press list for future product launches
Work with internal comms on further building out plans around new project
Brainstorm ideas for WhatsApp availability announcement
Plan for upcoming AR activity, including a robust and global seeding programme for new
Nokia Asha devices

10. “…for the money-conscious consumer Nokia has a built
a fresh, intriguing line-up.” Nick Summers, The Next
Web
“Nokia’s Asha OS does have its appeal. The
homescreen system, echoing MeeGo, is split
into a traditional app launcher and the
“Fastlane”, which shows not only the most
recent activities, messaging, multimedia, and
apps, but allows you to interact with them.”
Chris Davies, SlashGear
NOKIA ASHA
500, 502 & 503
“Interestingly, the devices
feature unique, clear plastic
casings around their colored
shells, making them appear
as if frozen in ice.” CNET
“Nokia Asha 500, 502
and 503 bring better
camera skills to budget
range.” T3
“This is a pretty fresh
design technique we
haven't seen much of
before” – Brad
Molen, Engadget
“Nokia Asha phones are as
appealing to the youth as
the colourful iPhone 5c.”
International Business
Times

11. ANALYST REACTION AT NOKIA WORLD
REPORTS
CCS Insight
•
―If the new designs prove popular with users it should be a design differentiator, as
the technique is difficult to do with the right quality and it has been well-executed by
Nokia.‖
IHS Screen Digest
•
―Nokia is using Asha to deliver a responsive experience with third party app support
IDC from LINE, EA's games and now WhatsApp.‖
•
―A new hardware design, using colour encased in a transparent block, gives the new devices something of a premium feel
for their price band…The Asha range offers an increasingly attractive alternative to low-priced Android devices in emerging
smartphone markets, especially because of their features for minimizing data volume usage and thus users‘ operating
costs.‖
Strategy Analytics
•
―Asha smart-feature phone range gets an eye-catching make-over…Nokia is apparently
undistracted by the small matter of the impending acquisition of its devices division by
software partner Microsoft…Nokia continues to be the most conspicuous innovator in the
feature phone market, which still accounts for around half of devices sold globally.‖

12. ANALYST REACTIONS
TWEETS

13. HERE
The month of October was primarily focused on thought leadership and elevating overall
brand awareness for the HERE team. The team has been focused on securing speaking
opportunities, planning for upcoming events and conferences and continuing to tell HERE‘s
story to a broader range of press beyond the consumer and gadget blogs that know us well.
HOW WE‘RE TRACKING AGAINST KPIS
HERE near-term KPIs:
• 1 briefing with on the launch of Map Creator in India toward a KPI of 1 – 2 briefings
with US/UK media
• Secured 2 briefings for Michael Halbherr while he was in the Bay Area for GigaOM
Mobilize toward a goal of 3 briefings (note that we were working to fill the last slot
but the analyst team grabbed it for an analyst meeting)
• Secured 10 articles around Mitsubishi and HERE Traffic partnership
announcement (no set KPI)

14. HERE
KEY ACHIEVEMENTS FOR OCTOBER
•
•
•
•
•
•
Secured speaking slot for Peter Skillman at SXSWi on the topic of creating the optimal user
interface in connected cars
Conducted media outreach around Mitsubishi Traffic announcement; Map Creator launch in
India and Michael Halbherr‘s visit to the Bay Area
Secured briefings with tech, automotive and business press, including Bill Ray, The Register;
Peter Burrows, Bloomberg; and Mike Austin, Popular Mechanics
Developed creative blog post idea, along with content, on ―scariest roads‖ in advance of
Halloween
Pulled together PR plan and creative ideas for See HERE campaign
Outlined initial ideas for HERE‘s SXSW presence

15. HERE
UPCOMING FOR NOVEMBER
•
•
•
•
•
•
•
•
•
Secure media interest in See HERE campaign, including True Car ride-alongs and
lighting display
Conduct outreach to buddy list around Apps Updates
Secure 3 media interviews for Ogi Redzic at the Connected Car Conference at the LA
Auto Show. Possibly conduct outreach tied to BMW partnership as well (TBD)
Conduct media outreach around the Samsung Starship. Timing TBD
Align on 2 SXSW brand ideas to present to Marketing
Create additional written materials describing Peter Skillman‘s panel at SXSW
Outline creative ideas for LiDAR ―art‖
Submit GSMA ―Best Mobile Product or Service for Automotive‖ award
Begin planning for possible blogger event in Chicago early next year

16. COVERAGE HIGHLIGHTS
Headline: Nokia, Indian upstart square up to Google‘s
mighty mapping empire
Summary:
―Google's assumed dominance in online maps is being
challenged in India by Nokia's efforts and separately an
upstart service in the country. And the outcome of this
battle could send tremors throughout the world.‖
-
―Nokia would like to crowd-source maps, but this risks
ruining the quality of its data as misguided and
mischievous participants throw in their opinions. Nokia's
solution is to create a hierarchical system, headed by a
thousand local reps each of whom enlists "handpicked
local experts from more than a dozen universities" to
review the contributions from the unwashed masses who
can chuck in their amendments though the Map Creator.‖
-
―Without competition there's no incentive to innovate
beyond extracting more value from existing assets, which
for Google always means simply more advertisements.
Hopefully what happens in India will demonstrate what can
be done elsewhere.‖

17. DEVELOPERS
During October, Team DX supported key initiatives tied to global announcements at Nokia World Abu
Dhabi. The team secured placements for both depth and breadth news, including multiple posts on CNET,
developer-focused coverage on ReadWrite and The Next Week and major wins for Adidas miCoach,
including the New York Times. The team also supported Nokia at Apps World, London, where numerous
press and developer interviews were held. Highlights included:
DEVELOPER STRATEGY SIGNATURE STORY
The team coordinated in-person briefings for influential ReadWrite reporter, Dan Rowinski, with key
developer relations leaders at Nokia. Dan met with Rick Witham, Amit Patel, Sami Pippuri and Chanse
Arrington on 10/30 and left with a deeper understanding of Nokia‘s unique approach to DX. Dan also
received access to Nokia‘s Developer Offers program for hands-on exposure to the tools available to
devs. Dan plans to post several stories following his visit to Sunnyvale and expects to do so before the
end of the year.
DVLUP GLOBAL LAUNCH
Supported the expansion of Nokia‘s DVLUP program with proactive media outreach, press materials
development and results reporting. Key hits included ReadWrite, The Next Web and WPCentral.com.
DRAGONS ADVENTURE AND NOKIA WORLD APP LAUNCHES
Integrated the apps announcements from Abu Dhabi into media relations efforts and coordinated an
interview for CNET reporter Jessica Dolcourt with DreamWorks executive Jim Mainard, leading to a

18. DEVELOPERS
WRITING SUPPORT FOR NOKIA WORLD ABU DHABI
Supported the DX team by producing a quick reference app announcement pamphlet, which provided
background on the major apps launching during the event. Additionally, produced the overall ecosystem
press release for distribution.
INTERNSHIPS LENS
With the launch campaign concluded, the team continued to bring home key app reviews, including a
feature piece on both Internships Lens and JobLens, which ran on CNET.
APPS WORLD
The C&W U.K. team provided on-site media relations support to Nokia‘s DX team as they announced
several key initiatives to help developers. At the event, the team coordinated briefings for attending
executives, including a broadcast interview with Reuters.
MONITORING AND REPORTING
In an effort to keep the Nokia team apprised of media coverage and the moves of its key competitors, the
team produced several monitoring reports this month including, the Nokia World Abu Dhabi ecosystem
coverage report, a wrap-up report on Adidas miCoach coverage and a competitive report following the
Samsung Developers Conference.

19. DEVELOPERS
KEY ACHIEVEMENTS FOR OCTOBER
•
•
•
•
•
•
Secured feature piece for Internships Lens on CNET
Secured Adidas miCoach coverage in the print and online editions of the New York Times
Secured film coverage of Nokia at Apps World on Reuters
Coordinated and executed in-person interviews for ReadWrite‘s Dan Rowinski with
developer relations executives
Crafted DX Toolkit (Breadth PR) content on weekly basis, including: two developer success
stories, updated crib sheet and content pertaining to DVLUP
Produced press materials for Nokia World Abu Dhabi, including apps booklet and
ecosystem release
UPCOMING FOR NOVEMBER
•
•
•
•
•
•
Director launch
Vine launch (buddy mail and distribution)
Dragons Adventure event support on 11/20
Weekly DX Toolkit content submissions
Signature story pursuit with The Next Web (developer recruitment)
Weekly meetings

20. DEVELOPERS
HOW WE‘RE TRACKING AGAINST KPIS
KPIs submitted to client for approval include:
• Coverage volume (by percentage of priority targets)
Media engagement:
• Media briefings (per quarter)
• 3+ briefings per quarter with tier 1 media [nine briefings with tier-one media in October]
• 1+ reporter introductions per quarter [two introductions in Oct.]
App seeding success rate (per quarter):
• National business / tech: 10+ beta links seeded per app launch (75% result in reviews)
[Not relevant to month‘s activities]
• Consumer-focused app features : inclusion in 2+ top apps lists in consumer outlets
• Broadcast: 1+ lifestyle app feature per quarter [1 broadcast story at Apps World covered
in Reuters]

22. MARCOMMS
BIGGEST WIN OF THE MONTH
•
Launched and owned ‗International Mobile
Photography Day‘ to Reinforce the Lumia 1020 as
THE camera phone when it comes to quality
pictures, dependability and innovation
•
Held the campaign on Facebook, Twitter and Nokia
Conversations with a partnership with The Press
Association
•
The team employed both seasoned photojournalists
and everyday people to showcase the brilliance,
reliability and power of the Nokia Lumia 1020,
especially when capturing those ―Life Unexpected‖
moments.

23. COVERAGE HIGHLIGHTS
45,007,328 Impressions
7,947+ Social Posts

24. MARCOMMS
MAIN FOCUS FOR NOVEMBER
•
1020 Wedding shoot is taking place on 8th Nov in Mexico
with a view to sell in Q&A, interviews and images to press
during November and December. Joy Marie, celebrity
wedding photographers are excited to take part in the
project.
•
The launch of Sirius and Bandit as well as the exciting
launch of Instagram due in November will be capitalised on
with upcoming ideas and creative tweets and activations
•
The 925 sliding doors video will be released and seeded to
media

25. MARCOMMS
WHAT‘S GOING REALLY WELL
•
The weekly buzz report has continued to go
to more people within Nokia, with fun links,
good brand campaigns in order to piggyback
news and events as well as helping to create
great ideas
•
The Cohn & Wolfe MarComm team‘s creative
reputation is gaining momentum within
different teams at Nokia with two recent
briefs received to amplify the Nokia Lumia
Homeland idents and a competitive brief to
develop a creative Christmas calendar
countdown. Both are currently with the client
awaiting feedback.

26. MARCOMMS
WHAT WE COULD DO BETTER
•
Ensure all relevant internal partners within Nokia are involved prior to providing a formal
brief to ensure it encompasses all thoughts on the project including any concerns,
required KPIs etc.

27. IN MARKET COMMS
US
UK
SWEDEN
FINLAND

28. US COMMS
KEY ACHIEVEMENTS FOR OCTOBER
•
•
•
•
Nokia World: The US team conducted pre-brief meetings with 15+ top tier media in New York and San
Francisco prior Nokia World event, in addition to embargoed outreach in advance of the product
announcements in Abu Dhabi. Secured widespread positive coverage with top US media including USA
Today, New York Times, AP, LA Times, ABC News, CBS News, NBC News, CNN, WIRED, All Things D,
Mashable, TechCrunch, The Verge, among many others. Targeted broadcast outreach also resulted in
coverage on national television outlets, including ABC News, CBS News, CNN, FOX and NBC News.
Lumia 1020: On-going seeding and proactive outreach resulted in reviews and feature coverage with
various top-tier outlets, including Details, Consumer Reports, FOX News, PC Mag, TheNextWeb, and
KUSI-TV (San Diego).
Lumia 925: On-going seeding for AT&T device. Recent reviews include IntoMobile and ChipChick.
Consumer/Lifestyle: The team continues to drive consumer/lifestyle outreach highlighting the latest
Lumia devices, including the hard copy and digital distribution of our holiday Look Book to key media.
Recent discussions/seeding have focused on holiday gift guide opportunities with top-tier outlets,
including Women‘s Health, Teen Vogue, Lucky, Girls‘ Life, GQ, Men‘s Journal, Complex, Huffington
Post, New York Post, and NBC News.

29. US COMMS
UPCOMING FOR NOVEMBER
•
•
•
•
Lumia 1520 & 2520: The team will be organizing review seeding events in New York and
Sunnyvale to drive/strengthen review and launch coverage, as well as targeted executive
briefings/interviews.
Lumia 1020 & 925: On-going seeding/outreach to drive additional reviews and holiday
focused coverage.
Consumer/Lifestyle: On-going media outreach utilizing our holiday Look Book, along
with a strong focus on shorter lead holiday opportunities for our newly announced
products.
Priority Apps: The team will continue to conduct proactive outreach and briefings to
drive coverage for highly anticipated third party apps coming to Lumia including Vine,
Nokia Video Director, among others.

30. US COMMS
HOW WE‘RE TRACKING AGAINST KPIS
•
•
•
•
•
Message penetration: 55% (over half) of coverage includes one or more key message
SOV: 5.9% in August in US (goal is to increase to 10% in Q4)
Media Engagement Goals for Q4:
20+ briefings with tier 1 media so far in Q4
Product and accessory seeding success rate (quarterly)
o National business / tech: 150+ review units seeded (90% result in reviews)
o Consumer lifestyle: 20+ devices and/or accessories seeded (50% result in
coverage placements)
o Travel and photography media: 5+ review units seeded (75% result in coverage
placements)
o Broadcast: 10+ review units seeded (75% result in coverage placements)

31. COVERAGE HIGHLIGHTS
Headline:
• “TechBytes: Tablet Launches,
Facebook Outage”
Key Quotes:
• ―Nokia unveiled it‘s first Windows
tablet, the Lumia 2520. The tablet has
a 10 inch screen, Microsoft Office built
in, and is powered by Windows‘ new
8.1 operating system.‖

32. COVERAGE HIGHLIGHTS
Headline:
• “Nokia unveils Windows tablet,
supersized smartphones”
Key Quotes:
• ―Nokia's connected Windows tablet – it is
LTE-capable along with Wi-Fi – is called the
Lumia 2520. It sports a 10.1-inch HD
display, a 6.7 megapixel camera, and Zeiss
optics that Nokia says is a first for a tablet,
promising excellent pictures even when shot
in low light.
•
Indeed, one area Nokia has been generating
a lot of noise these days is in photography,
exemplified by the 41-megapixel sensor in
the Lumia 1020 smartphone that came out
earlier in the year.‖

33. COVERAGE HIGHLIGHTS
Headline:
• “Nokia gets into the tablet game”
Key Quotes:
• ―Nokia announced a new 10-inch tablet called
the Lumia 2520 on Tuesday at a press event in
Abu Dhabi. The company says it has upped the
screen's peak brightness so it's extra visible
outdoors in direct sunlight.
•
For its new smartphones, Nokia has chosen to
continue its focus on the camera as the killer
feature that can set its devices apart. Its Lumia
1020 smartphone's primary selling point was its
impressive 40 megapixel camera. The new bigscreen 1520 smartphone will have a smaller but
still powerful 20 megapixel camera.‖

34. COVERAGE HIGHLIGHTS
Headline:
• “Gadget demo: Nokia Lumia 1020,
Qube 2 and the iZZi Orbit Pro”
Key Quotes:
• ―This is the Nokia Lumia 1020, it‘s a
41-megapixel camera phone, I have to
tell you, we messed around with it for
a week and the photos and HD video
are amazing! It allows you to edit your
photos, zoom right in and it‘s still as
clear as can be, very impressive
phone.‖
•
―The phone itself is phenomenal, it
works well on Windows and takes
great photos!‖

35. COVERAGE HIGHLIGHTS
Headline:
• “FIVE GREAT CAMERAS (THAT
MAKE PHONE CALLS, TOO)”
Key Quotes:
• ―FOR PHOTOGRAPHERS: You can
finally ditch that point-and-shoot,
thanks to a whopping 41-megapixel
sensor—four times as large as on
most other phones. This means you
can zoom in without losing a hint of
sharpness.‖

36. COVERAGE HIGHLIGHTS
Headline:
• “Best of the year: Great buys $500 and under”
Key Quotes:
• ―The Nokia Lumia 1020 is essentially a highresolution camera fused to a capable smartphone.
Its 38.2-megapixel camera takes the sharpest
photos of any smartphone camera we‘ve tested,
even in low light, and pro-style controls, editing
tools, and a bevy of features help you take
pictures like a pro.‖
•
―This Windows Phone also features a dazzling
4.5-inch display so you can enjoy your handiwork.‖

37. UK COMMS
KEY ACHIEVEMENTS FOR OCTOBER
•
•
•
•
•
•
•
•
•
Nokia Lumia 1020 & 625 reviews programme – continued reviews outreach
Lumia Live Finale – media recruitment and attendance
On-going management of reactive queries around Microsoft acquisition stories
On-going support for Remarkable Women ‗Be Remarkable‘ workshop, including writing
and issuing a media alert to event listings publications and parenting bloggers
Nokia World support, including pre-brief outreach and event attendance
Apps World support, including event attendance and hosting media interviews
Lumia 1020 media quotes approvals for use in ATL marketing
Mobile Choice magazine Best Value Smartphone award for the Lumia 620
Creative Halloween media outreach

38. UK COMMS
UPCOMING FOR NOVEMBER
•
•
•
•
•
Creative Bonfire Night outreach
Nokia Lumia 1520 and 2520 availability announcement and seeding event – date tbc
Nokia Lumia 1020 & 625 reviews seeding – on going
Remarkable Women ‗Be Remarkable Conference‘ – on going support
Christmas Gift Guide outreach – on going
HOW WE‘RE TRACKING AGAINST KPIS
Nokia World
• Target: 12 publications: Achieved: 5 pre-briefs, 16 media attendees, 46 articles in 24h
Monthly F2F meeting
• Target: 1 creative idea: Achieved: 2 creative ideas signed off – Halloween and Bonfire
Night packs delivered to 27 lifestyle and consumer tech media

39. COVERAGE HIGHLIGHTS
Headline: “Nokia Lumia 1020”
Publication: PC Pro
Summary:
- ―It‘s all about the camera with the Nokia
Lumia 1020, and on this front, it‘s a
huge success; combined with a decent
smartphone capabilities, it‘s an alluring
proposition.‖

40. COVERAGE HIGHLIGHTS
Headline: “Mad-skilled phones”
Publication: T3
Summary:
- ―…it‘s bright, lightweight and
cheap, has swappable covers,
packs 4G and WP8‘s tile-based
interface looks spiffy on that
bigger screen.‖

41. COVERAGE HIGHLIGHTS
Headline: “Nokia Lumia 1020”
Publication: What Mobile
Summary:
- ―The Lumia 1020 is one of the best
phones from any manufacturer. It is
certainly Nokia‘s best effort yet. It‘s not
just a phone with a camera, it‘s a fully
fledged cameraphone – that sets a
new standard.‖

42. COVERAGE HIGHLIGHTS
Headline: “The smartphones that rival
the iPhone 5”
Publication: Cosmopolitan
Summary:
- ―The new Nokia 1020‘s display is crisp
and clear and the camera features are
beyond incredible, allowing you to edit
and create special effects as you go…
This is one of the best camera phones
to hit the market yet - a good choice to
take with you if you‘re going
travelling.‖

43. SWEDEN COMMS
KEY ACHIEVEMENTS FOR OCTOBER
•
•
•
Completed a 1020 Lifestyle Photo activity with a fashion photographer, which resulted in
coverage in public service radio, lifestyle media and bloggers
Broad tier 1 coverage on the news released at Nokia World
Arranged a successful competition (more than 100 contributions), focusing on gaming with
the Lumia 1520 in Europe‘s largest gaming media, Gamereactor
UPCOMING FOR NOVEMBER
•
•
•
Launch of Facebook 1020 Zoom game in Sweden, Norway, Denmark, Switzerland and Austria
Conduct a survey in the Nordics regarding people‘s photography habits
PR activity highlighting HERE‘s Venue Maps with Tele2 Arena.
HOW WE‘RE TRACKING AGAINST KPIS
We are doing well. We are two HERE pieces and two B2B pieces short of being all set for
this year.

44. SWEDEN COMMS HIGHLIGHT – MOBILE PHOTO EVENT WITH
FASHION PHOTOGRAPHER FREDRIK ETOALL, COVERAGE IN
LIFESTYLE MEDIA, RADIO AND BLOGGERS

45. SWEDEN COMMS HIGHLIGHT – COVERAGE FROM COMPETITION
WITH LUMIA 1520 AND GAMING MEDIA GAMEREACTOR.

46. FINLAND COMMS
KEY ACHIEVEMENTS FOR OCTOBER
•
Successful Scoopshot-campaign & blog series
UPCOMING FOR NOVEMBER
•
•
•
Tablet seeding
Event planning
Blog post ideas for Ääni-blog
HOW WE‘RE TRACKING AGAINST KPIS
•
•
•
•
Shared best practices from the global C&W team (lifestyle bloggers)
Producing (minimum) two Ääni blog post ideas
Seeding 1-3 devices to non-traditional media (goal: one story per device)
Contacting media to increase positive sentiment (and to decrease negative) in national media; Nokia
follows this and will inform us of the progress (now: positive 18%, negative 14%)

47. COVERAGE HIGHLIGHT

48. COHN & WOLFE TEAM MEMBER OF THE
MONTH!
Michael Rennett, Account Manager based in London, for his incredible efforts
leading the charge on industry analyst relations for Mobile Phones; not least
leading briefing sessions with all executives on the ground in Abu Dhabi prior to
Nokia World.
Michael is into a wide variety of music, from trance/house to classical. He is
also hugely into video games & wearable technology and can be found playing
volleyball with analysts…