This document outlines a sales plan for Leah's Cartooning Parties, Inc. The company provides affordable cartooning workshops for children, teens, and seniors. Their target markets are parents, librarians, senior facilities, and daycares seeking inexpensive entertainment and art education. While the company has traditionally offered in-person workshops, their goal is to expand nationally and globally through online workshops and merchandise like instructional DVDs. They plan to address customer needs for low-cost, interactive art programs by offering both live and online cartooning workshops to broad audiences regardless of location or ability.
Hello! I am Nabila Fajrina, a fresh graduate of President University, Bachelor of Arts in
Communication, Major in Visual Communication Design. I am interested in any kind of art
and in the field of journalism because I am passionate with Art & Literature.
This portfolio contains all of my artworks when I was in college and internship. My portfolio is
a collection of information, my examples of work and skills I have developed in college and
apprentice world. This portfolio is the best way to organize and store all of my experiences.
I appreciate the portfolio process because it has given me the opportunity to develope an
awareness of my skills and gave me the ability to tell other people what I am good at
and where I learned particular skills.
This portfolio has assisted my goal setting skills and helped me become more aware of my progress. By presenting this portfolio I can show others that I am prepared and capable.
I will provide a brief introduction to each projects, explaining what the objective was
wile interject my opinion of my work and projects in general.
I invite you to look through my portfolio and see all of my artworks here. I have put a lot of times and effort into these projects and this portfolio. I hope that you can appreciate my work and I encourage any feedback you could give to me. Thank you and enjoy!
Warm Regards,
Nabila Fajrina
Hello! I am Nabila Fajrina, a fresh graduate of President University, Bachelor of Arts in
Communication, Major in Visual Communication Design. I am interested in any kind of art
and in the field of journalism because I am passionate with Art & Literature.
This portfolio contains all of my artworks when I was in college and internship. My portfolio is
a collection of information, my examples of work and skills I have developed in college and
apprentice world. This portfolio is the best way to organize and store all of my experiences.
I appreciate the portfolio process because it has given me the opportunity to develope an
awareness of my skills and gave me the ability to tell other people what I am good at
and where I learned particular skills.
This portfolio has assisted my goal setting skills and helped me become more aware of my progress. By presenting this portfolio I can show others that I am prepared and capable.
I will provide a brief introduction to each projects, explaining what the objective was
wile interject my opinion of my work and projects in general.
I invite you to look through my portfolio and see all of my artworks here. I have put a lot of times and effort into these projects and this portfolio. I hope that you can appreciate my work and I encourage any feedback you could give to me. Thank you and enjoy!
Warm Regards,
Nabila Fajrina
Creating the Perfect Customer Experience for FACTNexer Digital
Jen will explain how building relationships with your customers is like dating. Treat them well, take them on a journey and it could be the start of something beautiful!
Chalkpiece is a fast-growing Non-Profit Organisation that uses design as a tool to identify and solve social problems. Our Primary Motto is to bring design education as an Academic Syllabus in all schools and Colleges and also spread design awareness to all people, especially among school students. Our main intention is to give design education to enable people to take up the right decision in their careers by applying design principles. it's our 9th edition
Chalkpiece is a fast-growing Non-Profit Organisation that uses design as a tool to identify and solve social problems. Our Primary Motto is to bring design education as an Academic Syllabus in all schools and Colleges and also spread design awareness to all people, especially among students. Our main intention is to give design education to enable people to take up the right decision in their careers by applying design principles. it's our 9th edition
Chalkpiece is a fast-growing Non-Profit Organisation that uses design as a tool to identify and solve social problems. Our Primary Motto is to bring design education as an Academic Syllabus in all schools and Colleges and also spread design awareness to all people, especially among school students. Our main intention is to give design education to enable people to take up the right decision in their careers by applying design principles. it's our 9th edition.
Sarah Moore, Senior Strategist, Mission Minded
Twitter Handle: @MissionM
Learn how your nonprofit can incorporate the Minute Message Model in your communications, the model offers a framework to guide nonprofit leaders in creating the clear, compelling messages that move their audiences to action.
A Collection of Advertisements (Created by Mrs. Brown's 4th Grade Class)lrothfeld
Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more.
The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
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- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Creating the Perfect Customer Experience for FACTNexer Digital
Jen will explain how building relationships with your customers is like dating. Treat them well, take them on a journey and it could be the start of something beautiful!
Chalkpiece is a fast-growing Non-Profit Organisation that uses design as a tool to identify and solve social problems. Our Primary Motto is to bring design education as an Academic Syllabus in all schools and Colleges and also spread design awareness to all people, especially among school students. Our main intention is to give design education to enable people to take up the right decision in their careers by applying design principles. it's our 9th edition
Chalkpiece is a fast-growing Non-Profit Organisation that uses design as a tool to identify and solve social problems. Our Primary Motto is to bring design education as an Academic Syllabus in all schools and Colleges and also spread design awareness to all people, especially among students. Our main intention is to give design education to enable people to take up the right decision in their careers by applying design principles. it's our 9th edition
Chalkpiece is a fast-growing Non-Profit Organisation that uses design as a tool to identify and solve social problems. Our Primary Motto is to bring design education as an Academic Syllabus in all schools and Colleges and also spread design awareness to all people, especially among school students. Our main intention is to give design education to enable people to take up the right decision in their careers by applying design principles. it's our 9th edition.
Sarah Moore, Senior Strategist, Mission Minded
Twitter Handle: @MissionM
Learn how your nonprofit can incorporate the Minute Message Model in your communications, the model offers a framework to guide nonprofit leaders in creating the clear, compelling messages that move their audiences to action.
A Collection of Advertisements (Created by Mrs. Brown's 4th Grade Class)lrothfeld
Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more.
The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
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1. 1
Sales Plan Project: Leah’s Cartooning Parties, Inc.
Leah Lopez
MAR 4413
St. Petersburg College
2. 2
Executive/Need Summary
Customer pain point(s):
Customers want affordable entertainment for children for after-school programs, events, and
parties. They also want their children to be exposed to art as less priority is given to the art in
schools.
Target market:
Children are our main market, but we find teenagers and senior citizens have just as much fun as
the kids do, thus there is demand for these groups as well.
Why we’re here:
Leah’s Cartooning Parties, Inc. exists to bring back art in people’s lives and uncover previously
undiscovered artistic talent. We think art is important as a brain exercise, motor skill
development (in children), teaching a balance of following instructions and expressing creative
freedoms, and therapy and fun (for teens and seniors). We can accomplish this by traveling to
local public and private facilities and homes to host in-person cartooning workshops. We can
also reach the country by our future merchandise such as how-to-draw DVDs and activity books.
Our site can also host web-conferenced live workshops so people all around the country and
world can have the “workshop” experience.
Customer (top 5):
1. Parents
2. Librarians
3. Senior citizen facility managers
4. Teen group/anime club leaders
5. Daycares
Call-to-action:
Visit www.cartooningparties.com and/or e-mail cartoonparty@hotmail.com for more info and to
book an affordable, interactive, artistic program!
3. 3
Table of Contents
Executive Summary- pg. 2
Table of Contents- pg.3
Customer- pg. 2
Call to Action- pg. 2
Customer Pain Point Story- pg. 4
Demographics- pg. 4
Where We’ve Been- pg. 5
Relationship Strategy- pg. 5
Personal Selling Philosophy- pg. 6
4. 4
Customer
Customer Pain Point Story
Carol heads programs for latchkey kids at a church. She has a limited budget, but knows children
need productive activities (particularly art) to keep them entertained and the “creative side” of
their brains exercised- especially since schools are doing away with art.
Customer pain points in niche target
Customer
Interview
(Name/Date)
Major Pain
Points/Needs
Other Customer
Comments/Ideas/ Suggestions
Interviewer
Comment
Janean Cheap workshops
for week-long
church camp
Loves workshop; got to add up
(pricey) for week-long
Maybe I can offer
merchandise or we
can reduce # of
workshops instead of
all or nothing
Jane Merchandise
(DVD)
Keep senior citizens in mind by
making products
available/marketed to us as
well.
Sounds great. Need
to start working on it
soon
Jen Library Thinks workshop is super
quality and first-rate, thinks this
business can go further.
We are working hard
to grow
Amile Likes art for kids
and is interested in
future web-
conferenced
workshops
Had a workshop at home for a
girls softball team. This was the
person who originally came up
with the idea of web-conference
workshops
Sounds awesome!
Total #: 4 4 4
Customer profile story
The niche target market for our standard in-person cartooning workshop is the parents of
children of both genders from ages 5-12 from middle-low income to high income families. Our
secondary target market is senior citizens that are part of a “senior’s club”, living in assisted
living community, or part of a senior center in a library.
5. 5
Where We’ve Been
Leah’s Cartooning Parties, Inc. was founded in 2006 to teach children, teens, and seniors how to
draw and color cartoons and/or anime characters. We have traveled to libraries, parks & rec.
centers, daycares, schools, and churches in several Florida counties to teach cartooning. We are
currently working on evolving our business to reach more people (nationally and possibly
internationally).
A. In 2005, Leah gave her very first cartooning workshop at her local library. When it
was such a success (150 participants showed up!) Leah thought this would be a great
business idea and felt that other libraries and parents would be interested in cartooning
workshops for their children. In 2006, Leah and her family incorporated this business and
traveled to many libraries, events, and houses to teach though these workshops. They
came to realize the potential of magnitude that this business could reach and the benefits
of art: such as motor skill development, following instructions, creative freedom, and
therapeutic benefits.
B. We can provide: a quality cartooning workshop by a qualified instructor at a low price.
This workshop is very entertaining and interactive.
C. Our mission is providing quality, entertaining cartooning services and products to
people who want to learn how to draw and color cartoons.
Our vision is to get people all over the country (and world) interested in art in a fun and
entertaining way with Leah’s Cartooning Parties.
Our strategy is reach the country in the world by means of modern technology (shipping,
internet, etc.)
Our values is to put our participants first and give them the most quality workshop or
product that we can and also tailor it to their needs.
Relationship Strategy
Before workshops (if possible), we will find the needs of the participants- what do they want to
draw and learn? We try to cater as much as possible to those who draw with us. Our quality
resides in the talent of the instructor, the interactivity/friendliness of the instructor and staff, and
the tailoring of the experience to the participants as much as possible. We are friendly,
entertaining, and approachable when we are face-to-face with people; we also want our
customers to feel those same feelings about us when visiting our website or calling us. We keep
our website youthful-looking and inviting, which has a positive psychological effect. We also
want to hear back from our participants about what they liked and what we can do to improve
ourselves. Though feedback must ALWAYS continue, gathering feedback is most important at
the beginning as we get our bearings and start to focus on a general type of customer(s) and settle
more into the way we do things.
6. 6
Developing a Personal Selling Philosophy/Solution to Customer Pain Point
The customers want quality, artsy entertainment for kids. Teens and seniors are also like variants
of this workshop. We are unique in that we can offer a low cost and quality without any
compromising of one or the other! Our dilemma has been whether to focus more on in-person
live workshops or online live workshops. We have discovered our best opportunity for growth is
online. We can offer even lower costs by doing web-conferenced workshops (we don’t have to
supply materials, incur travel costs, or do set-up and travel time). We can reach a whole nation
(even countries) this way; I don't think it is possible to reach such a large amount of people and
grow large by only traveling to the several Florida counties that we are capable of
accommodating. By doing both face to face and online workshops(with a larger focus online),
we can provide cartooning and anime workshops and merchandise to basically everyone of every
age group- including special needs people, people who are unable to leave their homes, and long-
distance participants. We want to grow big so that our mission- keeping the arts alive and
exposing people to the benefits of drawing- is better fulfilled.