A small fast food restaurant in Thessaloniki called Ocean Fish & Chips hired an advertising agency to develop a new marketing campaign with a small budget. The agency's strategy was to focus on the quality products, new location in a popular mall, experienced staff, and collaboration with a famous TV presenter to promote brand recognition. The campaign involved redesigning branding materials, product photography, a company brochure, website, TV commercials, and press releases, and successfully increased customers, especially among young people, leading to discussions of expanding the business.