Obukhova how not to spoil your agile team motivation by continuous feedback

1. АССОЦИАЦИЯ - ДИССОЦИАЦИЯ
• АКТИВИРУЕМ СТАРУЮ НЕЙРОННУЮ СЕТЬ (АССОЦИАЦИЯ)
• ДИССОЦИИРУЕМСЯ ОТ СТАРОЙ СЕТИ
• АКТИВИРУЕМ И СОЗДАЕМ НОВУЮ НЕЙРОННУЮ СЕТЬ
HOW NOT TO SPOIL YOUR AGILE TEAM
MOTIVATION BY CONTINUOUS FEEDBACK
ANNA OBUKHOVA
AGILE COACH
SCRUMTREK

6. IT IS NOT A CRITIQUE
NOT PUSHING

7. NOT A MARK OR A GRADE

8. NOT AN ORDER
NOT A CONTRACT
NOT TRYING TO FORCE ACTION

10. IS A THREAT

11. CONTINUOUS FEEDBACK CULTURE

12. ?

13. GIVING

14. WE LOVE GIVING FEEDBACK
- BRAIN LOVES TO SOLVE PROBLEMS (WHY SOMETHING IS NOT WORKING)
- "I TOLD YOU SO" EFFECT - FEELING OF BEING RIGHT AND COMPETENT
- THINKING THAT WE REALLY HELP OTHERS
- TRYING TO MANAGE OUR OWN ANXIETY WHEN WE DONT KNOW WHAT TO DO
- GIVING FEEDBACK REDUCES FEELING OF UNCERTAINTY

15. FEEDBACK
ITCHING

16. - WHEN UNCERTAINTY STRESS IS TOO HIGH
- WANT TO RAISE STATUS
- FEEL HELPLESS
- WANT TO FEEL PRAISED

17. WHY WE NEED FEEDBACK

18. WE WANT TO CHANGE SOMETHING

19. WHO NEEDS FEEDBACK?

20. IF THERE IS NO FEEDBACK - THERE WILL BE RECOGNITION CRISIS:
WHEN PEOPLE DON'T UNDERSTAND DO THEY ACHIEVE SOMETHING
VALUABLE THEY LOSE MOTIVATION AND DON'T WANT TO DO
ANYTHING

21. IF FEEDBACK IS KEPT INSIDE AND NOT SHARED - PEOPLE
FEEL STRESSED
AND THEN SMALL INCIDENT HAPPENS AND ALL FEEDBACK IS
GIVEN WITHOUT PROPER WORDING AND ATTITUDE

22. WHAT FEEDBACK REALLY IS?

24. IF IT IS
ADDRESSED TO THE PERSON AND IS NOT SPECIFIC
YOU ARE AWESOME!

25. FEEDBACK: ADDRESSED TO THE PERSON AND NOT SPECIFIC
1) THINKING ABOUT FLATTERY AND MANIPULATION (WHAT DO YOU WANT FROM
ME?)
2) IF I'M ALREADY AWESOME, I DON'T NEED TO IMPROVE
3) NON SPECIFIC: WE CAN'N REPEAT WHAT WAS GOOD, AND THERE IS AN
ANXIETY IF MY AWESOMENESS DEPENDS ON YOUR MOOD ONLY, NOT ON MY
ACTIONS?

26. FEEDBACK TO THE PERSON

27. FEEDBACK TO THE PERSON
TRIGGERS RANK POTENTIAL CLASH
1) WHO ARE YOU SO YOU THINK YOU CAN EVALUATE ME (THINKS ABOUT
YOURSELF LIKE BEING BETTER THAN I AM)
2) IF EVEN THIS PERSON ALLOWS HIMSELF TO EVALUATE ME AS A PERSON, IT
SEEMS THAT HE HAS THESE RIGHTS AND I'M NOTHING (DEPRESSIVE
EPISODE = TEMPORARY BUT SIGNIFICANT DROP IS SELF-ESTEEM, MOOD
AND DESIRE TO DO ANYTHING))

28. FEEDBACK =
SHARE A MESSAGE WHAT THIS PERSON DOES GREAT AND
REINFORCE INTENTION TO REPEAT
OR SHARE A MESSAGE WHAT HE DOES NOT THAT GREAT
AND GIVE INFORMATION FOR THE POSSIBLE CHANGE

29. THIS IS JUST A DATA HOW I SEE YOUR ACTIONS AND HOW THIS INFLUENCES
ME AND THE OVERALL PROCESS
I SHARE THIS INFORMATION WITH YOU AND YOU WILL CHOOSE WHAT TO DO
WITH THAT INFORMATION
I JUST GIVE YOU MORE DATA

30. EXERCISE PART 1
1) IN PAIRS
2) PERSON A: PLEASE SHARE REAL FEEDBACK THAT YOU RECEIVED OR GAVE. ONE POSITIVE,
ONE NEGATIVE
3) PERSON B: WRITES DOWN AS CLOSE TO THE WORDS AS POSSIBLE, GIVE IT BACK TO
PERSON A
4) ROTATE (EACH SHOULD HAVE THEIR OWN FEEDBACK WRITTEN ONE NEGATIVE, ONE
POSITIVE)

31. AMINA NOLAN'S MODEL
FORMULAE:
WHEN YOU TOLD OR DID X
- INFLUENCE ON ME AND ON THE PROCESS WAS Y (POSITIVE)
- INFLUENCE ON ME AND ON THE PROCESS WAS Y AND I WOULD PREFER Z
(NEGATIVE)

32. EXERCISE PART 2 - USE AMINA NOLAN MODEL
THINK ABOUT POSSIBLE (FUTURE) FEEDBACK THAT YOU MIGHT WANT TO GIVE
IN PAIRS
1) PERSON A: PLEASE SHARE REAL FEEDBACK THAT YOU MIGHT WANT TO GIVE. ONE POSITIVE, ONE NEGATIVE
2) PERSON B: WRITES DOWN AS CLOSE TO THE WORDS AS POSSIBLE, GIVE IT BACK TO PERSON A
3) ROTATE (EACH SHOULD HAVE THEIR OWN FEEDBACK WRITTEN ONE NEGATIVE, ONE POSITIVE)
FORMULAE:
WHEN YOU TOLD OR DID X
- INFLUENCE ON ME AND ON THE PROCESS WAS Y (POSITIVE)
- INFLUENCE ON ME AND ON THE PROCESS WAS Y AND I WOULD PREFER Z (NEGATIVE)

33. 2 MAIN IDEAS TO TURN FEEDBACK INTO ACTIONS
- GROWTH AND FIXED MINDSET
- SCARF MODEL

36. SCARF MODEL - HOW FEEDBACK IS PERCEIVED IN THE BRAIN
-2 -1 0 +1 +2

37. PLEASE TAKE YOUR FEEDBACK (YOU SHOULD HAVE 4: 2 REAL, 2 USING AMINA NOLAN MODEL)
USE SCAFR MODEL TO IDENTIFY DOES THIS FEEDBACK TRIGGER THREAT OR REWARD RESPONSE
CALCULATE SUM FOR EACH FEEDBACK
-2 -1 0 +1 +2

38. IT IS ALSO IMPORTANT FROM WHOM FEEDBACK IS
- IF YOU THRUST THIS PERSON, BEHAVIOUR WILL BE MORE RATIONAL AND LESS
EMOTIONAL
- FEEDBACK FROM FRIENDS IS VALUABLE, BUT NEGATIVE IS NOT THAT PAINFUL
AND POSITIVE IS NOT THAT PLEASURABLE
- POSITIVE FEEDBACK FROM STRANGERS IS WAY MORE PLEASURABLE

39. NEUROPLASTICITY WINDOW

40. PERIPHERAL VISION (EXERSISE)

41. АССОЦИАЦИЯ - ДИССОЦИАЦИЯ
• АКТИВИРУЕМ СТАРУЮ НЕЙРОННУЮ СЕТЬ (АССОЦИАЦИЯ)
• ДИССОЦИИРУЕМСЯ ОТ СТАРОЙ СЕТИ
• АКТИВИРУЕМ И СОЗДАЕМ НОВУЮ НЕЙРОННУЮ СЕТЬ
ASSOCIATION - DISSOCIATION
• STEP1: ACTIVATE OLD NEURAL NETWORK (ASSOCIATION)
• STEP2: DISSOCIATE FROM OLD NETWORK
• STEP3: CREATE NEW NETWORK

42. QUESTIONS TO ASSOCIATE-DISSOCIATE
Association (we need to trigger emotion)
- How you did this task
- How you felt during action
- What did you see, feel, hear
- Where in the body you feel emotion about this situation
Dissociation (remove emotion, add rational)
- If you take a helicopter view - what will you see?
- If there was a CCTV in the corner, what is would record?
- What conclusions did you see there
- How you would prefer to behave if this happens again?

43. АССОЦИАЦИЯ - ДИССОЦИАЦИЯ
• АКТИВИРУЕМ СТАРУЮ НЕЙРОННУЮ СЕТЬ (АССОЦИАЦИЯ)
• ДИССОЦИИРУЕМСЯ ОТ СТАРОЙ СЕТИ
• АКТИВИРУЕМ И СОЗДАЕМ НОВУЮ НЕЙРОННУЮ СЕТЬ
NEUROPLASTICITY WINDOW
TAKES 10 MINUTES TO WARM UP
IS OPEN 6 HOURS

44. FEEDBACK SHOULD
NOT BE LESS
THAN 15 MINUTES

45. FEEDBACK IS AN INFORMATION
SHOULD NOT BE SUDDEN AND CONTINUOUS
SHOULD BE DEFINITE AND RELATED TO ACTION (RESULT)
SHOULD NOT BE RELATED TO THE PERSON
WE NEED TO THINK HOW IT WOULD BE INTERPRETED (SCARF MODEL)
USE YET TO MOVE THINKING TO GROWTH MINDSET
GOOD RELATIONSHIPS AND TRUST WILL MAKE FEEDBACK PERCEIVED BETTER

46. АССОЦИАЦИЯ - ДИССОЦИАЦИЯ
• АКТИВИРУЕМ СТАРУЮ НЕЙРОННУЮ СЕТЬ (АССОЦИАЦИЯ)
• ДИССОЦИИРУЕМСЯ ОТ СТАРОЙ СЕТИ
• АКТИВИРУЕМ И СОЗДАЕМ НОВУЮ НЕЙРОННУЮ СЕТЬ
THANK YOU!
ANNA OBUKHOVA
AGILE COACH
SCRUMTREK
ANNA/OBUKHOVA@MAIL.RU
FB: ANNA OBUKHOVA