This document discusses motivation and neuroscience. It provides insights into where motivation comes from in the brain and how different factors like stress, boredom, rewards, and culture can impact motivation. Some key points include: motivation is anticipation driven by the brain's reward center and dopamine levels; intrinsic motivation is most effective but also the most difficult to influence; money is a universal but relatively cheap motivator compared to recognition or interest in the work itself; and free will is a hidden but critical ingredient for motivation - people cannot be intentionally motivated if they did not choose the task willingly.

1. AGILE TEAM MOTIVATION
USING NEUROSCIENCE

2. IN AGILE SINCE 2004
AGILE COACH
SCRUM, XP, KANBAN
LARGE SCALE
PROJECT/PROGRAM
AGILE PORTFOLIO
ANNA
OBUKHOVA
WORK
MANAGER

3. IT MANAGEMENT
MBA (GLOBAL BUSINESS)
COACHING
PSYCHOLOGY
BIOLOGY
ANNA
OBUKHOVA
EDUCATION
NEUROLEADERSHIP

4. WHAT IS MOTIVATION FOR YOU?

5. MOTIVATION IS ANTICIPATION

6. WHERE MOTIVATION IS IN THE BRAIN

12. 25 MINUTES
2 MINUTES

13. Task difficulty Reward size
Perceived

14. IF MOTIVATION WAS
INITIALLY LOW AND
TASK APPEARS TO
BE MORE DIFFICULT
- MOTIVATION
DROPS EVEN LOWER

15. IN STRESS AMYGDALA DOES NOT SEND INFORMATION TO PRE-FRONTAL
CORTEX - NO DEFINED ACTIONS TO YOUR COGNITIVE GOALS
ONLY LOW LEVEL MOTIVATION (FIGHT OR FLIGHT)

16. BOREDOM - IS HIGH STRESS FOR AMYGDALA

17. MOTIVATION CAN BE ONLY INTERNAL

18. REISS MOTIVATIONAL PROFILE (16 BASIC DESIRES)

19. TO BE EFFECTIVE, REWARD SHOULD BE
UNEXPECTED AND RARE
WHY?

20. OUR BRAIN IS A PERFECT PREDICTION MACHINE

21. DOPAMINE LEVELS

22. DOPAMINE LEVELS

23. DOPAMINE LEVELS

24. DOPAMINE LEVELS

26. NOT THE REWARD SIZE, BUT EQUALITY IS THE
MOST IMPORTANT

27. THE HIGHER THE BOSS WHO SETS REWARDS -
THE LESS EQUAL REWARDS ARE

29. NO THEORIES ARE RIGHT OR WRONG - MINDSET
MATCH IS WHAT MATTERS

30. MOTIVATION AND MONEY

31. 4 DAYS SHIFT, 4 DAYS BREAK, BONUS PAID ON THE FIRST DAY (IF PLAN IS DONE)
% performance to control group

36. WHAT CAN WE SEE FROM THIS EXPERIMENT?

37. THAT "THANK YOU" MESSAGE WAS MORE
VALUABLE FOR MOTIVATION THAN MONEY

38. THAT "THANK YOU" MESSAGE WAS MORE
VALUABLE FOR MOTIVATION THAN MONEY
FOR THAT GIVEN GROUP OF PEOPLE

39. MOTIVATIONAL DOMINANTA DEPENDS ON
CULTURE AND WILL BE DIFFERENT FOR
DIFFERENT ETHNOSES

40. HOW TO MOTIVATE CHINESE AND BRITISH?

41. WHAT COMMON MOTIVATION
RUSSIAN AND IRISH HAVE?

42. FOR TURKEY, GREECE, JAPAN, ITALY, SPAIN -
THEY OR ASSOCIATE THE TASK WITH THEIR
HONOUR OR SABOTAGE

43. CZECH, FINNS, HUNGARIAN - VERY PERSONAL GOAL
ORIENTED AND MOTIVATED.
IF SAY THAT WILL DO - WILL DO
MOTIVATION IS TO "REMOVE THE TASK FROM THE
HEAD" AND BE FREE FROM IT

44. FOR WHOM MONEY MOTIVATION DOES WORK?

45. YOUR LEADERS SHOULD BE THE SAME CULTURE
AS THE TEAM

46. MONEY IS NOT UNIQUE MOTIVATOR, IT IS JUST THE MOST UNIVERSAL ONE

47. IN FACT THIS IS THE CHEAPIEST AND SIMPLEST REWARD
THINK ABOUT SOCIAL RECOGNITION FROM YOUR BOSS?
WHAT IS MORE VALUABLE FOR HIM?
MONEY OR HIS TIME?

48. MONEY TRIGGERS REWARD CENTER BEFORE
REAL PLEASURE

50. PEOPLE ARE TOO
COMPLEX TO BE
INTENTIONALLY
MOTIVATED

51. WE RELY ON INTRISTIC MOTIVATION,
FORM APPROPRIATE WORK ENVIRONMENT
AND TRY NOT TO DO TOO MANY ERRORS

52. TO KEEP MOTIVATION IN YOUR AGILE TEAM YOU
NEED 4 INGREDIENTS

54. EMOTIONAL TONE

55. CULTURE

56. THIS ALL DOES NOT WORK WITHOUT
HIDDEN INGREDIENT

57. WHEN A PERSON HAS A TASK HE MUST DO, HE DID
NOT SELECT IT, BUT WAS FORCED TO COMMIT
WHAT LEVEL OF MOTIVATION WILL HE HAVE?
WHAT ACTIONS WILL HE TAKE?

58. FREE WILL

59. UNTIL PEOPLE ARE ABLE TO NOT TAKE THE TASK
(WITHOUT NEGATIVE EFFECTS)
YOU WILL THROW MONEY IN THE AIR
TRYING TO MOTIVATE THEM
WITH NO EFFECT

60. THANK YOU!
ANNA OBUKHOVA
FB, LINKEDIN
OBUKHOVA@SCRUMTREK.RU