One-hour research session presented by Liz Ngonzi to leaders of minority-serving institutions, including HBCU's.

1. New York University
Leadership in Fundraising:
A Conference for
Minority-Serving
Institutions
Research Session
May 21st, 2012 – 11:30am – 12:30pm
Presented by Liz Ngonzi
NYU Heyman Center for Philanthropy & Fundraising Faculty
Fundraising Consultant

2. Increase Your
Institution’s
Fundraising Success
Through Research

3. Roadblocks to Your Institution’s Fundraising Success
• Limited existing fundraising infrastructure and defined
processes.
• Perception by some alums that HBCUs are publicly
funded.
• Decreased membership in HBCU alumni associations.
• Relatively-limited exposure of minority communities to
organized philanthropy.
• Greater focus on corporations and foundations than on
individual donors.
• Foundations continue to decrease the limited funding
aimed at Native Americans.
• Misalignment of funder priorities with Latino community
concerns.

4. Opportunities to Increase Your Institution’s
Fundraising Success
• Conduct strategic planning sessions to review your
institution’s branding message as it relates to
prospective donors.
• Focus on cultivating alumni, parents and members
of your institution’s target community, in a manner
that is most meaningful to them.
• Leverage the efficiencies inherent in the Internet
and social media, to learn about and engage donors.
• Partner with other similar institutions to develop
funder cultivation programs locally and/or combine
with a “road-show” model.

5. Philanthropist / High-Net-Worth-Individual Research
Resources
• Barrons.com Listing of The Top 40
Wealth Management Firms
• Barrons.com Listing of World’s
Top Philanthropists
• BlackGivesBack.com
• DonorSearch.net
• First Nations Development
Institute – Philanthropic Services
• Forbes.com Lists
• Hispanics in Philanthropy -
Resources
• Wealthengine.com

6. Corporate Research Resources
• BlackEnterprise.com - BE Lists
• Forbes.com Listing of Largest
Private Companies
• HispanicBusiness.com –
Company Rankings
• Hoovers.com
• Inc. 5,000 Private Company
Rankings
• Inc.com – Top Native
American-Run Companies
• The Wall Street Journal Public
Company Research

7. Foundation Research Resources
• Association of Black Foundation
Executives
• Council on Foundations
• Foundation Center - Foundation
Directory Online
• Foundation Center – GrantSpace
• FundsNet Services
• GuideStar Nonprofit Reports
• Native Americans in Philanthropy
• Yahoo Directory of Grant-Making
Foundations

8. Demographic Research Resources
• Foundation Center Research
• Hispanics in Philanthropy -
Resources
• Pew Hispanic Center
• Pew Research Center

9. Increase the Lifetime Value of Donors

10. Activate Your Alumni - Surveys

11. Engage Your Alumni – Social Media

12. Engage Your Alumni – Social Media

13. Track Prospective Donors Using Google Alerts

14. Take Your Cultivation Program “On The Road”

15. CLICK HERE TO ENROLL
Summer 2012 Distance Learning Course Offered by Liz Ngonzi

16. Liz Ngonzi, Faculty Member
NYU Heyman Center for
Philanthropy & Fundraising
Fundraising Consultant / Trainer /
Speaker
• NYU Courses Website: epsilen.com/en33
• Consulting Website: LizNgonzi.SquareSpace.com
• Email: en33@nyu.edu / Liz@LizNgonzi.com
• Mobile: 732.208.3304
• Twitter: @LizNgonzi
Contact Details

17. Content: Source:
Research Definition Image: http://www.memphis.edu/crow/
Goal Image: http://randomthoughtsonlifeblog.com/2011/12/29/is-goal-setting-really-
necessary/
Detour Image: http://entrepreneursloft.com/content/how-increase-your-chances-getting-
promotion
Key Image: http://www.glamquotes.com/new-opportunity-quotes/
Books Image: http://www.blogging4jobs.com/business/resources-for-hr-recruiting-on-
social-media/
Sample Alumni Survey: http://www.harfordsurveyresearch.com/_blog/HSR_Alumni_Engagement_B
log/post/Measuring_Alumni_Engagement_%E2%80%93_Survey_Questions
_and_Items/
NYU LinkedIn Groups: http://www.linkedin.com/search-
fe/group_search?pplSearchOrigin=GLHD&keywords=%22new+york+universi
ty%22
Hampton University
Facebook Page:
https://www.facebook.com/hamptonuniversity
Reeve Foundation
Roadshows Web Page:
https://www.kintera.org/site/apps/ka/rg/register.asp?c=ddJFKRNoFiG&b=5
796243&en=9hJLJUNwE7KGI2OOJeKHJWNyFhL1IaMEJbISI4MJKjKSJ5O
MIvF
Google Alert Image: http://www.google.com/alerts
Phone Image: http://gsnb.rutgers.edu/contact.php3
Classroom Math
Classroom Image:
http://tinyurl.com/7gngvzn