The document discusses global marketing and some of its key aspects: 1) It defines global marketing as coordinating marketing activities across countries to create exchanges that satisfy individual, organizational, and societal goals. 2) Firms engage in global marketing to survive and grow by satisfying diverse international consumers, managing marketing tasks more efficiently, and expanding their customer base globally. 3) Unique aspects of global marketing include differing country market environments in terms of their economic, financial, political, cultural, and legal factors that must be considered.

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2. "Customer Service, Satisfaction and Ease".
The following lines of a famous leader-
"Today's illiterate won't be the persons who aren't
educated, but instead they'll be the ones who aren't
adopting themselves to changes”.
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3. For many people, the words “network marketing” or “MLM”
(multi-level marketing) conjure up images of hitting up your
so-called “warm market” (those two or three hundred people
near and dear to you as well as those unfortunate enough to
have crossed your path at some time in the distant past) and
pleading, cajoling, persuading, arguing and plain pressuring
them to join your program or organizing house parties and
presentations to make your pitch to a captive audience or
having to approach complete strangers while standing in line at
the supermarket
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4. • The history of network marketing originates back to
the 1940’s where a company trading under the name
of “California Vitamins”....... Nutrilite Food
Supplement Corporation.
• In 1959 Richard DeVos and Jay Van Andel founded
the company Amway. Almost 50 years later Amway is
a well established network marketing company
operating in more than 80 countries around the world
and with more than 3 million business operators
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5. • Network or Multi Level Marketing may be defined as a distribution
channel/ sales method wherein the manufacturer directly sells to
the customer at a preferred rate and also gives the customer
rights of selling the same product(s) for certain compensation/
incentive.
• Company does not employ full time salaried employees to sell and
market its product offerings.
• The customers acting as independent agents/ distributors/
network marketers/ independent consultants on behalf of
the company do this (very similarly like the life insurance
companies have independent marketing agents to sell their
insurance policies). 5

6. • Network marketing is a general term for a type of
marketing that is usually performed by an individual
instead of a company.
• It refers to the use of interpersonal or social networks to
market products and services for business purposes as
opposed to the more traditional and common practices
of wide-range advertising.
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7. • Network Marketing is the Perfect Business…
• Every year, thousands of men and women leave
established, lucrative careers to pursue new
opportunities in the booming network marketing
• An industry that is now attracting former doctors, CEOs,
and others, seeking independence and financial
rewards.
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8. • The firm motivates the customers of the company to sell its
products by way of Network Marketing (direct selling).
• The customer introduces other people to the system of MLM and
sells to them his firm's products. Now, after purchasing, these new
customers will automatically have agency rights for marketing the
same products to other people, thereby increasing sales and
recruiting more marketers (consultants).
• Hence this system of network marketing boosts sales and
also brings in new and more marketers by way of existing
customers working on behalf of the company and marketing
its offerings + the great business opportunity available with
the customer ship. 8

9. • The structure is designed to create a marketing and sales
force by compensating promoters of company products not
only for sales they personally generate, but also for the
sales of other promoters they introduced to the company,
creating a downline of distributors and a hierarchy of
multiple levels of compensation.
• The products and company are usually marketed directly
to consumers and potential business partners by means of
relationship referrals and word of mouth marketing
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11.  The 45 per cent or more of the margin or mark-up, which was
charged by the middlemen, is now given to the consultants.
 The consultant gets the product direct from the firm, hence the
material is always genuine.
 The products will be of superior quality at affordable prices and in
appropriate packaging. These products will not be available at retail
outlets, hence there is exclusivity of selling rights.
 A detailed computerized monthly statement of accounts, along with
the payment is sent to the consultant. This statement also gives the
names, addresses and phone nos. of all the consultants in your
group.
 The consultant gets a chance to do business without any
investment or liability
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12. • The poor and middle class work hard for their
money and the rich have their money work hard
for them
I work for money My money works for me
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15. GLOBAL MARKETING
Overview
Global marketers consider the
world as their market and
different country markets as
components of this world market

16. Defining Global Marketing
AMA’s Definition of Marketing:
Marketing is the process of planning and
executing the conception, pricing,
promotion, and distribution of ideas,
goods, and services to create exchanges
that satisfy individual and organizational
objectives

17. Defining Global Marketing
Distinguishing Features of AMA’s Definition
1. Includes nonprofit and for profit
activities
2. Includes products, ideas, and services
3. Includes activities that precede and
follow the production process
4. Includes the four P’s and regards
them each as equally important

18. Defining Global Marketing
Global Marketing Defined:
The coordinated performance of marketing
activities to create exchanges across
countries that satisfy individual,
organizational , and societal objectives

19. Defining Global Marketing
 Global marketing is conducted across
countries (not domestic or foreign)
 Global marketing coordinates activities
across different country markets
 Global marketing should be motivated by
individual, organizational, and societal
goals

20. The Global Marketing Environment
• Focal Point--Consumer
• Use the Four P’s to Satisfy Consumers
• Economic, Financial, Political, and Cultural
Environmental of Each Country Affect
marketing
• Regional and Global Environments Affect
Marketing

21. Why Should Firms Engage in
Global Marketing?
• To Survive and Grow
1. Learn to satisfy consumers in diverse
conditions
2. Manage marketing tasks more efficiently
and effectively
3. Preempt or counter competitive attacks
in more than one market
4. Expand customer base to include
developed and developing nations

22. Why Should Firms Engage in Global
Marketing?
• To Diversify Product and Market Portfolios
and Improve competitiveness
1. Effects of seasonal and cyclical
fluctuations in one market offset by others
2. Diversification increases market size
and enhances economies of scale

23. Why Should Firms Engage in Global
Marketing?
To Capitalize on the Attractiveness of Additional
Country Markets
1. The U.S. is attractive-but won’t
accommodate unlimited growth
2. Expand market size by expanding into
other countries
3. Maurice G. Hardy: Why expand into other
countries? A. Keep competitors in their own
countries; b. Take advantage of growing
opportunities in Europe and the Pacific

24. Why Should Firms Engage in Global
Marketing?
• To Operate Within a Global Marketplace
1. Goods, services, capital, technology,
and labor are going global
2. Reduced government restrictions are
affecting global marketing
3. Bilateral and multilateral negotiations
are reducing restrictions

25. What is Unique about Global Marketing?
Country market environments different
Economic Environment ( Purchasing Power,
Competitive Intensity, Economy’s Health)
1. Fiscal policies - tax rates and spending
programs of government
2. Monetary policies - regulate money
supply

26. What is Unique about Global Marketing?
Country market environments different
• Financial Environment
1. Exchange rate - price of one
currency in relation to another
2. Exchange rate fluctuations can
adversely or favorably affect performance
of a firm

27. What is Unique about Global Marketing?
Country market environments different
• Political Environment
1. Tariff barriers - taxes on imports paid to
customs officials - include
a. Specific - fixed amount per physical unit of
import
b. Ad -valorem ( on the value ) - percentage of
estimated value of import
2. Nontariff barriers include
a. Import quotas b. Exchange controls
c. Buy-domestic policies
d. administrative red tape

28. What is Unique about Global Marketing?
Country market environments different ?
Cultural Environment
1. Differences encourage marketing
adaptations
2. Similarities encourage standardization
3. Balancing the two is a key to success

29. Marketing Mix Politics - How Do
Government Influence the Four P’s ?
• Product - Local Content Law
• Price - Government Approval for Price
Changes
• Promotion - Permissible Budget
Determined by Local Authorities
• Place - Mandated Distribution Channel or
Territory

30. Why Should We Study Global Marketing ?
• Influences Product Choices of Consumers
• Influences standard of living
• Influences Job Opportunities
• Influences the society

31. Thank
You!