The document discusses the importance of creativity and innovation in management, highlighting various perspectives from thought leaders like Steve Jobs and Albert Einstein. It emphasizes the need for collaboration across management levels, nurturing creative capabilities, and empowering teams to foster innovation as a core competency. Additionally, it suggests practical strategies for organizations to cultivate a culture of creativity and address the challenges associated with maintaining innovative practices.

1. Institute of Global Management

2. Institute of Global Management
• Steve Jobs: Innovation distinguishes between a leader
and a follower
• Theodore Levitt: Creativity is thinking new things and
Innovation is doing it
• Albert Einstein : Imagination is even more important
than knowledge

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• Product Innovation
•Process Innovation
•Market Innovation
•Business Model Innovation

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• Booz Allen Hamilton : 1 out of 7 successful?
• Innovation Guru Clayton Christensen, Scott and
Tody: 90% failed ….30000 new products launched
per annum ( Harvard Business Review-Dec. 2005)

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Product Development Manager
Branch Manager
Retail Banking Manager
Training Manager
P. R. / Advertising Manager
Corporate Planning Manager
Operations Manager
Financial Controller
M.I.S Manager
Area Manager

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7. Institute of Global Management
FORMING YOUR TEAM
• Form from cross section of management not an
isolated R&D department or ad hoc flavor of the
month…Touch Base, Be Real & Buy In…Oliver
Ho….IBBM Journal February 1991
• Tensions between your innovation team &
operating team can derail your initiatives
(Stop Innovation Wars-Harvard Business Review
July-August 2010 by Vijay & Chris Timble)

8. Institute of Global Management
Sources %
Research & Development 20.8
Internal 34.6
User’s suggestion & Complaints 14.7
Formal research on user’s needs 13.0
Analysis of competitors’ products 30.7
Analysis of published information 9.1
Suggestions from suppliers 9.5

9. Institute of Global Management
DISRUPTIVE
… UBER,
GRAB ,
Airbnb
INCREMENTAL
To foster Innovation try to emulate 3M philosophy of
allowing staff spent 15% free time on quality creative
thinking, out of the box experiments or process
improvements to nurture innovation and creativity

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• The Creativity Crisis
• Are Creative people born or bred?
• It is both nature and nurture !!!
• We need all in a team –Introverts/Extroverts
• Top Down management driven to sustain it
• Tangibles like Recognition, Elimination of negative
behaviors & regular repetitive innovation events…
• Walt Disney: I Have an idea scheme that recognize &
reward contributors e.g. Hall of Fame

11. Institute of Global Management
• Creativity & innovation must be developed as
core competence
• Set up as KPI to be instituted, measured &
rewarded
• Empowerment is key to drive innovation
• Dismantle rigid bureaucratic policies & silos
• Meeting of mindset-shared mission statement
• Corporate education through innovation
training
• Instill Passion at work to ignite the fire in the
belly

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•Reengineer – Innovation driven Jaguar!

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IBM Study of 1500 Global CEOs
•Creativity has to be instilled because of highly &
competitive environment today!
•Everyone need to be aware of his own creative
capabilities & nurture it
•New perspectives to develop creativity
•Ability of leaders to leverage creativity & taking
calculated risks for success
•THINK BIG !

14. Institute of Global Management
• Innovation is both art and science. It is
both chaotic and disciplined.
• It is a complex system that involves the
entire organization.
• More Mindset than rigid processes
• We represent Passionworks™ and
Creatrix™ in Malaysia to unlock the
mindset for innovation

15. Institute of Global Management
PassionWorks!™ Model by Jacqueline Throop Robinson &
Dave Jones
•When these two collide,
magic happens!
•It’s not enough to have a
bunch of meaningful things
going on at work or a hype
of actions that could be
seen as progress at work.
THE TWO MUST
RELATE…….Voila!

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• Forty years ago Dr Richard Byrd researched
& formulated his findings
• Diagnostic tests - Used successfully by 90000 people!
• Creatrix® further research by Dr Jacqueline Byrd

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Creativity: the ability to
imagine new ideas or
possibilities.
Risk Taking: to drive an
idea forward in the face of
adversity.
Creativity
RiskTaking
Innovation
Creativity x Risk Taking---
combined result in
Innovation
By Dr Jacqueline Byrd

18. Institute of Global Management
Contact us at ohoigm@gmail.com