Presentation by Standards Officer Paul Killeen on how standards development can help Ireland win in competitive global markets. Presented at the AI Island event on 18th September 2017 Learn more about NSAI Standards on www.nsai.ie/standards Details on the #AI_Island event can be found on http://www.idaireland.com/newsroom/Publications/Artificial-Intelligence

1. How Standards Development
Can Help Ireland Win in
Competitive Global Markets
Paul Killeen
Standards Development
Research & Innovation
NSAI
Digital Transformation
AI Island Event 18th Sept 2017

2. RDI Policy Context
Standards – High Priority
EU Horizon 2020
• “EU competitiveness via standardisation”
• “Standards are crucial for Innovation”
• “Stronger support (project funding) for
addressing Standards”
Innovation 2020 & Enterprise 2025
• “Work with firms to stimulate & support
embedding standards into their R&D processes”
• “Encourage more companies to participate in the
standards setting process”

3. NSAI Role
Connect & Facilitate
Industry Academia
Government
National
RDI
Centres
Standards Development - Research & Innovation
(new & emerging technologies … products, services & systems)
Construction
Advanced
Manufacturing
ICT
MedTech
Etc.
Technology & Product Life Cycle
International
Standards
Development
System

4. Standards Bridge the Gap to Global Markets
Build Customer Trust & Confidence
Customers (Mass-Market) …TRUST STANDARDS … not Techies
Chasm
Technology / Market Readiness
Early Standards  Early Mass-Market Adoption & ROI

5. • Companies can be adopters in middle to back of the pack
• Wait for the market to develop before entering
• Entering a more mature market makes it more difficult to differentiate
• active involvement - gain time-to-market advantage
• Companies can be fast followers
• Attend standards meetings, and capture work-in-process
• Try to launch products closely behind market leaders
• Option for companies with limited R&D resources
Product/Service Development
& Standards Engagement
• Companies* can be drivers in the standards process
• Ahead of curve, actively engage providing technical contributions
• Build support for proposals - get your ideas into the standard
• Leverage active involvement - gain time-to-market advantage
* Companies & Companies in collaboration with National RDI Centres of Excellence
Reference: Modified from ‘Interplay between Standards & Product Design’. Jim Lansford, Director Technical Standards – Qualcomm
• Companies can be laggards
• Ignore standards & ‘hope / pray for the best’ …
Technology & Product Life Cycle

6. Integrated RDI & Standards Development Process
Embed Standards Development within RDI
Research &
Development
Strategic
Roadmap
Standards
Development
Regulatory
Market &
Competitive
Intelligence
Customer
Engagement
Product /
Service
Planning
Design
Specifications
Product
Development
Certification
(Product & System)
Market
Feedback
Technical
Requirements
Design
Build & Test
Conformity
Assessment
Customer
Validation
Global
Sales
Market
Requirements
Strategic
Tactical
Modified from ‘Interplay between Standards & Product Design’. Jim Lansford, Director Technical Standards – Qualcomm

7. Standards Development Processes
Flexible Options & Pathways
Time
TR
Technical
Report
TS
Technical
Specification
ISO
International Standard
TR
Technical
Report
TS
Technical
Specification
EN
European Standard
CWA
CEN Workshop Agreement
(e.g. integrated within
H2020 Project)
Market Size
/ Impact
SR
Standard
Recommendation / Guidance
IS
Irish Standard
SWiFT
National Workshop
Agreement
IWA
International
Workshop
Agreement

8. Smart Cities / Communities
Smart Agriculture
Advanced Manufacturing / Industry 4.0
eHealth & Smart AgeingApplication
Domains Smart Energy, Construction, FinTech etc.
AR / VR
Blockchain
Artificial Intelligence
IOT*
Cloud* Computing & Services
Big Data* Analytics
Cyber Security*
Quantum Computing
Advanced Materials
Additive Manufacturing
Open Data
RoboticsFuture Networks
(5G*, LPWAN etc.)
Technology Platforms
& Standards Development
Digital
Data
Data Privacy
(GDPR)
Digital Transformation – National Priorities ?
NSAI Standards Development Support - Priority Alignment & Impact
* EU Priority Areas for ICT Standardisation (2017 Rolling Plan for ICT Standardisation, and MSP)

9. Smart Cities / Communities
Smart Agriculture
Advanced Manufacturing / Industry 4.0
eHealth & Smart AgeingApplication
Domains Smart Energy, Construction, FinTech etc.
AR / VR
Blockchain
Artificial Intelligence
IOT
Cloud Computing & Services
Big Data Analytics
Cyber Security
Quantum Computing
Advanced Materials
Additive Manufacturing
Open Data
Innovation Management System Standard / Guidance
RoboticsFuture Networks
(5G, LPWAN etc.)
Technology Platforms
& Standards Development
Digital
Data
Data Privacy
(GDPR … ‘Explainable AI’)
Digital Transformation – National Priorities ?
NSAI Standards Development Support - Priority Alignment & Impact

10. Vision - Ireland Global Innovation Leader
Strong Irish Voice in New Standards Development - Collaboration for Success
10
Irish
Standards
Community
Gov. &
Regulators
Industry
Higher
Education
Citizens /
Customers
Experts Needed !
NSAI Team here to Help You

11. Case study – Ei Electronics
’Driver’ in international standards development process
Irish company Ei Electronics, based in Shannon Co. Clare, are leaders in innovative smart / connected fire & gas
detection systems, and an example of a ‘driver’ in International Standards Development via CEN & CE Marking
(via certification to harmonised EU standards under the Construction Products Regulation / CPR)

12. Get Involved – Registration of Interest
Be at the cutting edge, set the standard
• Website registration
https://www.nsai.ie/GetInvolved.aspx

13. Thanks
Paul.Killeen@nsai.ie
+353 87 9028293
Standards Development
Research & Innovation
ICT – related Standards Officers: Barry.Smith@nsai.ie Noleen.Campbell@nsai.ie Stewart.Hickey@nsai.ie