7. Innovation Is Occurring Everywhere Connecting for Innovation Global National Regional Customers Partners Suppliers Intra-Organizational Enterprise Innovation Inter-Organizationa l Open Innovation Extra-Organizational Environmental Innovation
10. Cisco Innovation Evolution Started at Stanford Shipped First Router; Developed IGRP Protocol Shipped Multiport Communications Interface (MCI) IPO; 192 Employees Acquired Crescendo; Released 3000, 4000 and 7000 Series Routers Released Catalyst Switch: Collaboration with IBM Entered Service Provider Market; Released Gigabit Switch Router (GSR) Shipped First IP Telephone; Developed Optical Strategy; First GGSN to market with Microsoft (1999) Released Wireless LAN Products Acquired Andiamo; Purchased Linksys to Enter Home Networking Market; EMC, Hitachi, HP, IBM become OSMs for MDS (2003); W/less, security embedded in Intel silicon (2003) Developed CRS-1 Carrier Routing System; Shipped 6-millionth IP Phone (2005) ; Launch SMB Communications with Microsoft Introduced Integrated Services Router; Purchased Scientific Atlanta for Video; Deliver Next-Gen Routers with Fujitsu (2005) 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006
11. Innovation Outputs: Multiple Manifestations New Technology CRS-1/IOX New Product or Service IP Telephony New Customer Experience Network Advanced Services New Process Business Councils New Education Engine Networking Academies New Business Model Linksys New Market Unified Communications New Channel E-Commerce
14. Innovation Enables New Opportunity Invention Zone Optimization Zone Deployment Zone Foundation Advanced Emerging 1 Invent 2 Scale 3 Optimize 4 Offload
15. New Innovation for New Markets Ideas Find 2. Deploy 1. Invent Filter Initiate BU Formed Graduate Eliminate Accelerate $1B, 5-7 yrs? Execute Commit
16. Case Study Reinventing an Industry Source: Cisco, TCG Advisors Invention Zone Optimization Zone Deployment Zone TDM PBX Unified Comm 1 Invent 2 Scale 3 Optimize 4 Offload
19. Cycle of Innovation Deploy Differentiation at Scale Invent Differentiated Offering Manage Mission-critical Processes at Scale Extract Resources to Reinvest for Core 2. Deploy 1. Invent 3. Manage 4. Offload / Repurpose Advanced Technology Foundation Technology Emerging Technology Reinvent Technology Source: Cisco, TCG Advisors
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21. Internal Venture Math 15 Successful ET’s $6.5B 75% 1,000 Prospects 20 ET Investments 2%
22. Nurture & Scale Internal Innovation Protect and Grow Source: “Mapping your Innovation Strategy”, Harvard Business Review, May 2006 Cisco EMTG New BU Demos Alliance Channels Job RFP Lab Acquisition
23. Invent Like a Startup Scale Like Cisco New BU Mfg Marketing Sales Services Integrated Go-To-Market Approach Invent Build Sell Support
24. EMTG and Innovation Types Focus on the Product Leadership Zone Source: Geoffrey Moore, “Dealing with Darwin” EMTG
32. It’s All About Connections THINGS Availability PEOPLE Diversity PLACES Accessibility NETWORK Mobility Enterprise Internet
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34. Innovation Is Occurring Everywhere Connecting for Innovation Global National Regional Customers Partners Suppliers Intra-Organizational Enterprise Innovation Inter-Organizationa l Open Innovation Extra-Organizational Environmental Innovation
37. The Innovation Process Generate Sense Select Develop Commercialize to bring into being; combine to become aware of; perceive; notice trends to make a choice among several; prioritize to come gradually into existence or activity to put into effect; carry out; make valid