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Accelerating Innovation Reza Mahdavi Vice President Corporate Affairs and General manager Global Learning Networks  Cisco System [email_address]
Dream of Flying……
The great Leonardo Davinci
Bishop John Wilkins
Gliding and not flapping…..
The wrights Brothers
Innovation Is Occurring Everywhere Connecting for Innovation Global National Regional Customers Partners Suppliers Intra-Organizational Enterprise Innovation Inter-Organizationa l Open Innovation Extra-Organizational Environmental Innovation
CULTURE
Innovation Is the Cornerstone of Cisco’s Culture
Cisco Innovation Evolution Started at Stanford Shipped First Router; Developed  IGRP Protocol Shipped Multiport Communications Interface (MCI) IPO; 192 Employees Acquired Crescendo; Released 3000, 4000 and 7000 Series Routers Released Catalyst Switch: Collaboration with IBM Entered Service Provider Market; Released Gigabit Switch Router (GSR) Shipped First IP Telephone; Developed Optical Strategy; First GGSN to market with Microsoft (1999) Released  Wireless LAN Products Acquired Andiamo; Purchased Linksys to Enter Home Networking Market; EMC, Hitachi, HP, IBM become OSMs for MDS (2003); W/less, security embedded in Intel silicon (2003) Developed CRS-1 Carrier Routing System; Shipped  6-millionth IP Phone (2005) ; Launch SMB Communications with Microsoft Introduced Integrated Services Router; Purchased Scientific Atlanta for Video; Deliver Next-Gen Routers with Fujitsu (2005) 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006
Innovation Outputs: Multiple Manifestations New Technology CRS-1/IOX New Product or Service IP Telephony New Customer Experience Network Advanced Services New Process Business Councils New Education Engine Networking Academies New Business Model Linksys New Market Unified Communications New Channel E-Commerce
Cisco’s Innovation Model...  Build / Buy / Partner... Collaborate COLLABORATE BUILD BUY PARTNER
Cisco—The Technology Innovator ,[object Object],[object Object],[object Object],[object Object],Recent Innovations CRS-1 Carrier Routing System IOS XR Self-Defending, Self-Healing Operating System Software TelePresence High-Definition Network-Based Meeting Solution
Innovation Enables New Opportunity Invention Zone Optimization Zone Deployment Zone Foundation Advanced Emerging 1 Invent 2 Scale 3 Optimize 4 Offload
New Innovation for New Markets Ideas Find 2. Deploy 1. Invent Filter Initiate BU Formed Graduate Eliminate Accelerate $1B,  5-7 yrs? Execute Commit
Case Study Reinventing an Industry Source: Cisco, TCG Advisors Invention Zone Optimization Zone Deployment Zone TDM PBX Unified Comm 1 Invent 2 Scale 3 Optimize 4 Offload
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovation at Cisco A Continuous Process
INTERNAL VENTURING EMERGING MARKETS TECHNOLOGY GROUP
Cycle of Innovation Deploy Differentiation at Scale Invent Differentiated  Offering Manage Mission-critical Processes at Scale Extract Resources to Reinvest for Core 2. Deploy 1. Invent 3. Manage 4. Offload / Repurpose Advanced Technology Foundation Technology Emerging Technology Reinvent Technology Source: Cisco, TCG Advisors
What is “Core” to you? ,[object Object],[object Object],Source: Cisco, TCG Advisors
Internal Venture Math 15  Successful ET’s $6.5B 75% 1,000 Prospects 20 ET Investments 2%
Nurture & Scale Internal Innovation Protect and Grow Source: “Mapping your Innovation Strategy”, Harvard Business Review, May 2006 Cisco EMTG New BU Demos Alliance Channels Job RFP Lab Acquisition
Invent Like a Startup Scale Like Cisco New BU Mfg Marketing Sales Services Integrated Go-To-Market  Approach Invent Build Sell Support
EMTG and Innovation Types Focus on the Product Leadership Zone Source: Geoffrey Moore, “Dealing with Darwin” EMTG
OPEN INNOVATION
Top Three External R&D Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Dr. J. Duga  and T. Studt, “ 2006 R&D Funding Improves Amid Increasing Restraints”, R&D Magazine, January 2006
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forrester research,” Innovation Networks: Global Process report 2006
What to do ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hire for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation Driven By Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: TrendWatching , 2006
“ CONNECTED INNOVATION”
It’s All About Connections THINGS Availability PEOPLE Diversity PLACES Accessibility NETWORK Mobility Enterprise Internet
Everything Will Be Connected ,[object Object],Source: Forrester Research, February 2005 14 Billion 300 Million 2001 2006 2008 2009 2010 2007 2002 2003 2004 2005
Innovation Is Occurring Everywhere Connecting for Innovation Global National Regional Customers Partners Suppliers Intra-Organizational Enterprise Innovation Inter-Organizationa l Open Innovation Extra-Organizational Environmental Innovation
Network-Accelerated Innovation (NAI) ,[object Object],[object Object],[object Object],[object Object],[object Object],Benefits Improves quality, desirability, and viability of ideas Increases productivity; reduces costs in the process Delivers faster time to value NAI
BARRIERS TO INNOVATIONS
The Innovation Process Generate Sense Select Develop Commercialize to bring into being; combine to become aware of; perceive; notice trends to make a choice among several; prioritize to come gradually into existence or activity to put into effect; carry out; make valid
 
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增加常識

  • 1. Accelerating Innovation Reza Mahdavi Vice President Corporate Affairs and General manager Global Learning Networks Cisco System [email_address]
  • 5. Gliding and not flapping…..
  • 7. Innovation Is Occurring Everywhere Connecting for Innovation Global National Regional Customers Partners Suppliers Intra-Organizational Enterprise Innovation Inter-Organizationa l Open Innovation Extra-Organizational Environmental Innovation
  • 9. Innovation Is the Cornerstone of Cisco’s Culture
  • 10. Cisco Innovation Evolution Started at Stanford Shipped First Router; Developed IGRP Protocol Shipped Multiport Communications Interface (MCI) IPO; 192 Employees Acquired Crescendo; Released 3000, 4000 and 7000 Series Routers Released Catalyst Switch: Collaboration with IBM Entered Service Provider Market; Released Gigabit Switch Router (GSR) Shipped First IP Telephone; Developed Optical Strategy; First GGSN to market with Microsoft (1999) Released Wireless LAN Products Acquired Andiamo; Purchased Linksys to Enter Home Networking Market; EMC, Hitachi, HP, IBM become OSMs for MDS (2003); W/less, security embedded in Intel silicon (2003) Developed CRS-1 Carrier Routing System; Shipped 6-millionth IP Phone (2005) ; Launch SMB Communications with Microsoft Introduced Integrated Services Router; Purchased Scientific Atlanta for Video; Deliver Next-Gen Routers with Fujitsu (2005) 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006
  • 11. Innovation Outputs: Multiple Manifestations New Technology CRS-1/IOX New Product or Service IP Telephony New Customer Experience Network Advanced Services New Process Business Councils New Education Engine Networking Academies New Business Model Linksys New Market Unified Communications New Channel E-Commerce
  • 12. Cisco’s Innovation Model... Build / Buy / Partner... Collaborate COLLABORATE BUILD BUY PARTNER
  • 13.
  • 14. Innovation Enables New Opportunity Invention Zone Optimization Zone Deployment Zone Foundation Advanced Emerging 1 Invent 2 Scale 3 Optimize 4 Offload
  • 15. New Innovation for New Markets Ideas Find 2. Deploy 1. Invent Filter Initiate BU Formed Graduate Eliminate Accelerate $1B, 5-7 yrs? Execute Commit
  • 16. Case Study Reinventing an Industry Source: Cisco, TCG Advisors Invention Zone Optimization Zone Deployment Zone TDM PBX Unified Comm 1 Invent 2 Scale 3 Optimize 4 Offload
  • 17.
  • 18. INTERNAL VENTURING EMERGING MARKETS TECHNOLOGY GROUP
  • 19. Cycle of Innovation Deploy Differentiation at Scale Invent Differentiated Offering Manage Mission-critical Processes at Scale Extract Resources to Reinvest for Core 2. Deploy 1. Invent 3. Manage 4. Offload / Repurpose Advanced Technology Foundation Technology Emerging Technology Reinvent Technology Source: Cisco, TCG Advisors
  • 20.
  • 21. Internal Venture Math 15 Successful ET’s $6.5B 75% 1,000 Prospects 20 ET Investments 2%
  • 22. Nurture & Scale Internal Innovation Protect and Grow Source: “Mapping your Innovation Strategy”, Harvard Business Review, May 2006 Cisco EMTG New BU Demos Alliance Channels Job RFP Lab Acquisition
  • 23. Invent Like a Startup Scale Like Cisco New BU Mfg Marketing Sales Services Integrated Go-To-Market Approach Invent Build Sell Support
  • 24. EMTG and Innovation Types Focus on the Product Leadership Zone Source: Geoffrey Moore, “Dealing with Darwin” EMTG
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 32. It’s All About Connections THINGS Availability PEOPLE Diversity PLACES Accessibility NETWORK Mobility Enterprise Internet
  • 33.
  • 34. Innovation Is Occurring Everywhere Connecting for Innovation Global National Regional Customers Partners Suppliers Intra-Organizational Enterprise Innovation Inter-Organizationa l Open Innovation Extra-Organizational Environmental Innovation
  • 35.
  • 37. The Innovation Process Generate Sense Select Develop Commercialize to bring into being; combine to become aware of; perceive; notice trends to make a choice among several; prioritize to come gradually into existence or activity to put into effect; carry out; make valid
  • 38.